I help brands, startups, and entrepreneurs bring their ideas to life through intuitive and visually appealing digital experiences. With experience in UX/UI design, user research, and product strategy, I blend creativity and functionality to craft designs that not only look great — but also make users feel at ease and connected.

Wiem Besrour

I help brands, startups, and entrepreneurs bring their ideas to life through intuitive and visually appealing digital experiences. With experience in UX/UI design, user research, and product strategy, I blend creativity and functionality to craft designs that not only look great — but also make users feel at ease and connected.

Available to hire

I help brands, startups, and entrepreneurs bring their ideas to life through intuitive and visually appealing digital experiences.
With experience in UX/UI design, user research, and product strategy, I blend creativity and functionality to craft designs that not only look great — but also make users feel at ease and connected.

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Language

English
Fluent
French
Fluent
Arabic
Fluent

Work Experience

Freelancer at Self-Employed / Remote
August 1, 2025 - October 27, 2025
Designed and delivered user-centered interfaces for multiple international projects, including Carveo, a SaaS platform for car dealerships, leading the design of both the product dashboard and its marketing landing page. Improved the onboarding flow and overall user experience for a German apprenticeship app, resulting in smoother registration and higher user engagement.
Product Design Intern at Waycare
May 1, 2025 - May 1, 2025
Took an AI-powered app from idea to launch. Led end-to-end design of a car maintenance assistant; created a design system in Figma and implemented it in high-fidelity prototypes; led brainstorming sessions and conducted user interviews with drivers and a 290-response survey to define key user pain points and shape product requirements.
UX/UI Designer at Addvocate
October 1, 2024 - October 1, 2024
Worked with design team to conduct user testing and incorporate client feedback for MVP refinement, contributing to a 50% increase in user satisfaction; partnered with stakeholders to prioritize features and iterate on design solutions, ensuring alignment between user needs, business objectives, and product strategy. Designed and optimized social media and marketing website content, resulting in a 50% boost in client engagement.
UI/UX Design Intern at Elyadata
September 1, 2023 - September 1, 2023
Collaborated with the development team to design an employee platform that increased workflow efficiency by 70% through streamlined and intuitive interfaces, using Adobe XD.
Freelancer at Upwork
November 1, 2023 - November 1, 2023
Achieved a 5-star rating and 99% client satisfaction by delivering high-quality, on-time social media content using Adobe Creative Suite that consistently exceeded expectations.
Freelancer at Self-employed
August 1, 2025 - Present
Designed and delivered user-centered interfaces for multiple international projects, including Carveo, a SaaS platform for car dealerships, where I led the design of both the product dashboard and its marketing landing page. Improved the onboarding flow and overall user experience for a German apprenticeship app, resulting in a smoother registration process and higher user engagement.

Education

Master of Modern Marketing and Strategic Monitoring at Institute of Advanced Business Studies, IHEC Carthage
September 1, 2025 - September 1, 2027
Bachelor’s Degree in Communication Multimedia Design at Higher Institute of Arts and Multimedia
September 1, 2022 - June 1, 2025
Master of Modern Marketing and Strategic Monitoring at Institute of Advanced Business Studies, IHEC Carthage
September 1, 2025 - September 1, 2027
Bachelor’s Degree in Communication Multimedia Design at Higher institute of arts and multimedia
September 1, 2022 - June 1, 2025

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - October 27, 2025
Meta Front-End Developer Professional Certificate
January 11, 2030 - October 27, 2025
Educator led Masterclasses
January 11, 2030 - October 27, 2025
Google UX Design Professional Certificate
January 11, 2030 - March 5, 2026
Meta Front-End Developer Professional Certificate
January 11, 2030 - March 5, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Other, Education