I am a digital marketing and operations specialist with over 10 years of experience in telecommunications, content management, and sales coordination. Currently, I manage campaigns and operations for Rogers.com, where I execute high-impact promotions, pricing changes, and digital initiatives that improve customer journeys and maximize revenue. I excel at collaborating with cross-functional teams — from content and UX to analytics and development — to deliver seamless digital experiences. My expertise spans campaign execution, marketing operations, stakeholder management, and performance tracking. Passionate about innovation and continuous improvement, I focus on streamlining processes, driving measurable results, and creating user-centric strategies. Whether supporting organizational goals or consulting independently, my aim is to bridge strategy with flawless execution…

Carlly

I am a digital marketing and operations specialist with over 10 years of experience in telecommunications, content management, and sales coordination. Currently, I manage campaigns and operations for Rogers.com, where I execute high-impact promotions, pricing changes, and digital initiatives that improve customer journeys and maximize revenue. I excel at collaborating with cross-functional teams — from content and UX to analytics and development — to deliver seamless digital experiences. My expertise spans campaign execution, marketing operations, stakeholder management, and performance tracking. Passionate about innovation and continuous improvement, I focus on streamlining processes, driving measurable results, and creating user-centric strategies. Whether supporting organizational goals or consulting independently, my aim is to bridge strategy with flawless execution…

Available to hire

I am a digital marketing and operations specialist with over 10 years of experience in telecommunications, content management, and sales coordination. Currently, I manage campaigns and operations for Rogers.com, where I execute high-impact promotions, pricing changes, and digital initiatives that improve customer journeys and maximize revenue.

I excel at collaborating with cross-functional teams — from content and UX to analytics and development — to deliver seamless digital experiences. My expertise spans campaign execution, marketing operations, stakeholder management, and performance tracking.

Passionate about innovation and continuous improvement, I focus on streamlining processes, driving measurable results, and creating user-centric strategies. Whether supporting organizational goals or consulting independently, my aim is to bridge strategy with flawless execution

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Work Experience

Campaigns & Ops Specialist at Rogers Communications
October 1, 2022 - Present
• Manage daily content operations and site updates for Rogers.com, ensuring accuracy and brand consistency across digital touchpoints. • Execute high-impact promotional campaigns, site content changes, and pricing updates to support customer acquisition and retention. • Partner with content, UX, development, and analytics teams to deliver seamless digital programs and measure campaign performance. • Streamline project workflows through Jira intake, timeline management, and stakeholder communication. • Support digital transformation initiatives, driving customer-centric, mobile-first strategies that maximize revenue opportunities. • Provide regular reporting and performance measurement to optimize digital campaigns and user experience.
Content Coordinator at Rogers Communications
August 31, 2020 - September 30, 2022
• Coordinated content workflows across Rogers, Fido, and Chatr brands, ensuring timely execution of content updates and urgent market-driven communications. • Collaborated with content specialists, readiness teams, and producers to deliver accurate, on-brand content across multiple platforms. • Conducted regular content audits and channel visits to maintain business expertise and gather insights for best practice initiatives. • Advocated for content standards and ensured alignment with brand guidelines to support frontline teams and customer engagement. • Supported implementation of content programs that enhanced internal communication and operational efficiency.
Sales Coordinator at Rogers Coomunications
September 4, 2016 - August 30, 2020
• Supported regional sales teams by managing OPEX budgets, preparing forecasts, and validating promotional invoices. • Coordinated reporting tools and business reviews, consolidating insights for national account teams and distribution partners. • Developed and delivered training materials, presentations, and incentives to drive sales performance and frontline engagement. • Acted as point of contact for partner escalations, resolving customer issues and supporting store operations. • Organized training events and managed branded merchandise to support program launches and key selling periods.

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