Available to hire
Strategic marketing professional with 10+ years of experience in telecom and digital, specializing in campaign execution and go-to-market (GTM) strategy. Skilled in digital merchandising, customer segmentation, pricing operations, and cross-functional stakeholder management.
Supported and delivered customer-facing digital experiences that improved engagement and reduced buyflow drop-off. Led first-ever digital self-serve pricing journeys for MDU customers and managed complex, multi-workstream launches on rogers.com with measurable commercial impact.
Experience Level
Work Experience
Campaigns and Operations Specialist at Rogers Communications
October 1, 2022 - PresentSupported the launch and optimization of Rogers Xfinity Self Protection digital experiences, contributing to a 12–18% increase in page engagement and a 7–10% reduction in buyflow drop-off during promotional periods. Reduced campaign configuration turnaround from several days to same-day deployment readiness for select offers, enabling faster speed to market.
Owned rogers.com digital merchandising for the Xfinity Self Protection Packages launch and ensured accuracy and go-live readiness across multiple regional pages. Delivered the first-ever digital self-serve MDU below-the-line pricing path on rogers.com, enabling address-specific promo codes and creating a net-new digital conversion path for apartment and condo customers.
Led rogers.com/crave refresh with two distinct regionalized experiences for Eastern and Western Canada; aligned content strategy, SEO, and net-new page builds. Validated pricing accuracy across Internet, TV, and Home Security offers by checking rate cards, dis
Campaigns & Ops Specialist at Rogers Communications
October 1, 2022 - Present• Manage daily content operations and site updates for Rogers.com, ensuring accuracy and brand consistency across digital touchpoints.
• Execute high-impact promotional campaigns, site content changes, and pricing updates to support customer acquisition and retention.
• Partner with content, UX, development, and analytics teams to deliver seamless digital programs and measure campaign performance.
• Streamline project workflows through Jira intake, timeline management, and stakeholder communication.
• Support digital transformation initiatives, driving customer-centric, mobile-first strategies that maximize revenue opportunities.
• Provide regular reporting and performance measurement to optimize digital campaigns and user experience.
Content Coordinator at Rogers Communications
August 31, 2020 - September 30, 2022• Coordinated content workflows across Rogers, Fido, and Chatr brands, ensuring timely execution of content updates and urgent market-driven communications.
• Collaborated with content specialists, readiness teams, and producers to deliver accurate, on-brand content across multiple platforms.
• Conducted regular content audits and channel visits to maintain business expertise and gather insights for best practice initiatives.
• Advocated for content standards and ensured alignment with brand guidelines to support frontline teams and customer engagement.
• Supported implementation of content programs that enhanced internal communication and operational efficiency.
Sales Coordinator at Rogers Coomunications
September 4, 2016 - August 30, 2020• Supported regional sales teams by managing OPEX budgets, preparing forecasts, and validating promotional invoices.
• Coordinated reporting tools and business reviews, consolidating insights for national account teams and distribution partners.
• Developed and delivered training materials, presentations, and incentives to drive sales performance and frontline engagement.
• Acted as point of contact for partner escalations, resolving customer issues and supporting store operations.
• Organized training events and managed branded merchandise to support program launches and key selling periods.
Sales Coordinator at Rogers Communications
September 1, 2016 - September 1, 2020Supported regional sales and marketing teams by managing OPEX budgets, preparing forecasts, and validating promotional invoices. Developed and delivered training materials, presentations, and incentive programs to drive sales performance and frontline engagement.
Coordinated reporting tools and business reviews, consolidating insights for national account teams and distribution partners.
Sales Associate at Rogers Communications
July 1, 2015 - September 1, 2016Delivered tailored product solutions for residential and mobility customers and contributed customer insights to marketing and product teams to enhance promotional strategies.
Sales Manager at GLENTEL Wireless Solutions
August 1, 2014 - January 1, 2015Managed daily operations and team performance for a high-volume wireless retail location. Implemented in-store campaigns to boost device upgrades and attachment rates.
Education
Diploma, Marketing at Durham College
January 1, 2010 - January 1, 2012Qualifications
Google UX Design Professional Certificate (in progress)
January 11, 2030 - January 1, 2026Google Digital Marketing and E-Commerce Professional Certificate (in progress)
January 11, 2030 - January 1, 2026Industry Experience
Telecommunications, Software & Internet, Media & Entertainment, Professional Services
Experience Level
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