will buckman

Own design strategy and creative direction across product-led learning, simulation, and interactive platforms. Lead multidisciplinary teams spanning UX, UI, illustration, motion, and 3D, setting quality standards and design principles. Manage distributed designers and freelance partners, overseeing hiring, mentoring, and delivery. Partner closely with Product, Engineering, and senior stakeholders to shape vision, prioritisation, and roadmap decisions. Deliver award winning digital experiences for global organisations including Red Bull, Fujitsu, KPMG, PwC, BBC, Channel 4, Meta, and Goodyear. Champion emerging technologies and new ways of working, including AI assisted workflows and immersive interaction.

Illustrator with experience creating original artwork for digital and print projects, including editorial, marketing, and branding materials. Skilled in developing concepts from briefs, producing high quality illustrations in a range of styles, and meeting deadlines in fast-paced environments. Proficient in tools such as Adobe Illustrator, Photoshop, and Procreate, Clip studio and traditional methods with strong attention to detail and a collaborative approach to working with clients and creative teams.

Worked across digital, brand, advertising, and motion projects in large creative teams. Contributed to concept development, visual direction, and delivery across a wide range of clients and sectors.