I am a UX/UI Designer with 4 years of experience designing digital products that drive measurable business outcomes. Throughout my career, I have worked across the full design spectrum — from discovery and research to high-fidelity UI and design systems — always with a sharp focus on conversion, usability, and user behavior. Currently, I lead a team of 4–5 designers and marketing professionals at my own design studio, where I am responsible for creative direction, client strategy, and delivery quality. During my time at a Brazilian startup, I consistently delivered landing pages with an average conversion rate of 7% — achieved through rigorous A/B testing and user behavior analysis. Those pages directly contributed to R$2.4 million in annual revenue. On the digital product launch side, I designed campaigns that generated R$150k in revenue within 2 months on a R$30k ad spend — a 5x return on investment. These results reflect my approach to design as a business tool, not just a creative output. I have collaborated remotely with international teams in the UK and Germany, navigating different workflows, communication styles, and product expectations across time zones. This experience has strengthened my ability to work asynchronously, communicate design decisions clearly, and align with cross-functional stakeholders in global environments. Leading a design team has sharpened my ability to give and receive feedback constructively, mentor creatives, and maintain quality under pressure. I am someone who operates well both independently and as part of a collaborative team, I value clarity, ownership, and continuous improvement in every project I take on. I am actively seeking my next challenge with an international team, and I am confident I can bring both the strategic thinking and hands-on design execution needed to make an immediate impact. I would love the opportunity to discuss how my background aligns with your team's goals.

Willyan Zielak Claro

PRO

I am a UX/UI Designer with 4 years of experience designing digital products that drive measurable business outcomes. Throughout my career, I have worked across the full design spectrum — from discovery and research to high-fidelity UI and design systems — always with a sharp focus on conversion, usability, and user behavior. Currently, I lead a team of 4–5 designers and marketing professionals at my own design studio, where I am responsible for creative direction, client strategy, and delivery quality. During my time at a Brazilian startup, I consistently delivered landing pages with an average conversion rate of 7% — achieved through rigorous A/B testing and user behavior analysis. Those pages directly contributed to R$2.4 million in annual revenue. On the digital product launch side, I designed campaigns that generated R$150k in revenue within 2 months on a R$30k ad spend — a 5x return on investment. These results reflect my approach to design as a business tool, not just a creative output. I have collaborated remotely with international teams in the UK and Germany, navigating different workflows, communication styles, and product expectations across time zones. This experience has strengthened my ability to work asynchronously, communicate design decisions clearly, and align with cross-functional stakeholders in global environments. Leading a design team has sharpened my ability to give and receive feedback constructively, mentor creatives, and maintain quality under pressure. I am someone who operates well both independently and as part of a collaborative team, I value clarity, ownership, and continuous improvement in every project I take on. I am actively seeking my next challenge with an international team, and I am confident I can bring both the strategic thinking and hands-on design execution needed to make an immediate impact. I would love the opportunity to discuss how my background aligns with your team's goals.

Available to hire

I am a UX/UI Designer with 4 years of experience designing digital products that drive measurable business outcomes. Throughout my career, I have worked across the full design spectrum — from discovery and research to high-fidelity UI and design systems — always with a sharp focus on conversion, usability, and user behavior.

Currently, I lead a team of 4–5 designers and marketing professionals at my own design studio, where I am responsible for creative direction, client strategy, and delivery quality.

During my time at a Brazilian startup, I consistently delivered landing pages with an average conversion rate of 7% — achieved through rigorous A/B testing and user behavior analysis. Those pages directly contributed to R$2.4 million in annual revenue. On the digital product launch side, I designed campaigns that generated R$150k in revenue within 2 months on a R$30k ad spend — a 5x return on investment. These results reflect my approach to design as a business tool, not just a creative output.

I have collaborated remotely with international teams in the UK and Germany, navigating different workflows, communication styles, and product expectations across time zones. This experience has strengthened my ability to work asynchronously, communicate design decisions clearly, and align with cross-functional stakeholders in global environments.

Leading a design team has sharpened my ability to give and receive feedback constructively, mentor creatives, and maintain quality under pressure. I am someone who operates well both independently and as part of a collaborative team, I value clarity, ownership, and continuous improvement in every project I take on.

I am actively seeking my next challenge with an international team, and I am confident I can bring both the strategic thinking and hands-on design execution needed to make an immediate impact. I would love the opportunity to discuss how my background aligns with your team’s goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

UI Designer
January 1, 2025 - Present
UX Designer
January 1, 2022 - January 1, 2025
Web Designer
January 1, 2022 - January 1, 2025
Full-Stack Designer
January 1, 2022 - January 1, 2025

Education

Tecnologist in Graphic Design at UTP
January 11, 2030 - October 20, 2025
Tecnologist in Graphic Design at UTP
January 11, 2030 - November 13, 2025

Qualifications

Advanced Figma UI Boost
January 11, 2030 - October 20, 2025
Web Design
January 11, 2030 - October 20, 2025
Front-end (in progress)
January 11, 2030 - October 20, 2025
Tecnologist in Graphic Design
January 11, 2030 - November 13, 2025
Advanced Figma UI Boost - UI Design
January 11, 2030 - November 13, 2025
WEBP - Web Design
June 19, 2024 - November 13, 2025
CodeBoost - Front-end (in progress)
January 11, 2030 - November 13, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Other, Real Estate & Construction, Education