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I'm Will Cohen, a strategic marketing and product leader with two decades of executive experience driving growth and transformation across Adtech, Retail Media, and consumer brands. I specialize in product innovation, data monetization, M&A, and AI to help brands unlock new revenue streams and achieve measurable performance. Most recently I co-founded Downtime and led post-acquisition integration, delivering 12x revenue growth and 10x user growth through strategic acquisitions and partnerships. I guide product and marketing to monetize publisher and brand solutions, and I advise clients on growth, marketing, product, and AI adoption to improve efficiency and outcomes.…I'm Will Cohen, a strategic marketing and product leader with two decades of executive experience driving growth and transformation across Adtech, Retail Media, and consumer brands. I specialize in product innovation, data monetization, M&A, and AI to help brands unlock new revenue streams and achieve measurable performance. Most recently I co-founded Downtime and led post-acquisition integration, delivering 12x revenue growth and 10x user growth through strategic acquisitions and partnerships. I guide product and marketing to monetize publisher and brand solutions, and I advise clients on growth, marketing, product, and AI adoption to improve efficiency and outcomes.

Will Cohen

Product Designer, Brand Designer, Graphic Designer, +2

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I'm Will Cohen, a strategic marketing and product leader with two decades of executive experience driving growth and transformation across Adtech, Retail Media, and consumer brands. I specialize in product innovation, data monetization, M&A, and AI to help brands unlock new revenue streams and achieve measurable performance. Most recently I co-founded Downtime and led post-acquisition integration, delivering 12x revenue growth and 10x user growth through strategic acquisitions and partnerships. I guide product and marketing to monetize publisher and brand solutions, and I advise clients on growth, marketing, product, and AI adoption to improve efficiency and outcomes.…I'm Will Cohen, a strategic marketing and product leader with two decades of executive experience driving growth and transformation across Adtech, Retail Media, and consumer brands. I specialize in product innovation, data monetization, M&A, and AI to help brands unlock new revenue streams and achieve measurable performance. Most recently I co-founded Downtime and led post-acquisition integration, delivering 12x revenue growth and 10x user growth through strategic acquisitions and partnerships. I guide product and marketing to monetize publisher and brand solutions, and I advise clients on growth, marketing, product, and AI adoption to improve efficiency and outcomes.

Available to hire

I’m Will Cohen, a strategic marketing and product leader with two decades of executive experience driving growth and transformation across Adtech, Retail Media, and consumer brands. I specialize in product innovation, data monetization, M&A, and AI to help brands unlock new revenue streams and achieve measurable performance.

Most recently I co-founded Downtime and led post-acquisition integration, delivering 12x revenue growth and 10x user growth through strategic acquisitions and partnerships. I guide product and marketing to monetize publisher and brand solutions, and I advise clients on growth, marketing, product, and AI adoption to improve efficiency and outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Co-founder & CEO at Downtime

February 1, 2024 - November 14, 2025

Lead post-acquisition integration and growth of Downtime, formed through M&A under Top Corp. Drove 12X revenue growth and 10X user growth for Downtime, a consumer engagement platform offering rewards for user interactions, through strategic acquisitions and partnerships. Guide product and marketing to enhance monetization solutions for publishers and brands. Consult with clients on growth, marketing, product and innovation.

Co-Founder at Bridges

January 1, 2024 - January 1, 2024

Platform for civil dialogue; featured in NPR & The New Yorker.

Founder & CEO at Top Corp

January 1, 2024 - January 1, 2024

Built and scaled SaaS platform for live polling and interactive ads; delivered 10M+ branded engagements for clients like P&G and Priceline. Drove 40% ROI on campaigns through first-party data and personalized content strategies. Oversaw M&A that evolved Top into Downtime, expanding consumer capabilities and market reach.

Volunteer at Gun Safety Alliance

January 1, 2022 - November 14, 2025

Support civic engagement initiatives.

Co-Founder at Rock the Park Tampa

January 1, 2020 - January 1, 2020

Free monthly concert series for local artists; contributed to growth of a major community music event.

Strategic Advisor & Growth Consultant at Self-Employed

January 1, 2020 - November 14, 2025

Provide executive-level advisory services focused on monetization and market expansion for large and venture-backed Adtech, Retail Media, and SaaS platforms. Led data and product roadmap initiatives for major retailers and publishers, driving revenue and engagement. Guided clients through M&A, integration, and AI adoption to improve efficiency and performance.

SVP, Product & Marketing at Playwire

August 1, 2017 - August 1, 2017

Drove strategy for products and go-to-market execution for partners including Minecraft and Zynga. Secured GameStop as a major client, expanding footprint into gaming retail. Increased publisher revenue by 25% through optimization of the RAMP® platform.

VP of Product Innovation at Triad (formerly Triad Retail Media)

January 1, 2017 - January 1, 2017

Led all ad products for Triad’s national and international clients, a nearly billion-dollar agency and pioneer in the retail media industry. Helped drive $100M+ in ad revenue and supported WPP’s acquisition of the company. Built a standalone mobile media network featuring top retail and shopping publishers.

Manager to Senior Director Roles at Triad

December 1, 2015 - December 1, 2015

Promoted from Manager of Product, to Senior Manager, Director, and Senior Director, in less than 6 years. Created award-winning apps and campaigns for SparkNotes, Purina, Sara Lee, and eBay. Led cross-functional product, marketing, and UX efforts across key accounts.

Founder & CEO at SongSway

October 1, 2010 - October 1, 2010

Built a social discovery platform connecting musicians with venues, labels, and fans. Drove 70% user growth through early viral marketing and community tools. SongSway helped launch Rock the Park Tampa, now a major ongoing live music series.

Advertising Production Manager at Dillard’s Inc.

June 1, 2008 - June 1, 2008

In charge of Dillard’s digital and print campaigns for the southeast region. Led Dillard’s first mobile and social media initiatives. Produced interactive content and campaigns that helped boost online sales by 20%.