I'm a passionate media professional with almost 15 years of experience in motorsport media, including at Fox Sports Australia and AN1 Media/V8 Sleuth. I specialise in content and communication strategy, development, production and execution, plus project management and editing across digital, print and podcast formats. I build strong relationships with drivers, team personnel, PR reps and series officials across Australia's motorsport landscape, from present-day stars to historic figures. I love turning present-day storylines and Bathurst legends into engaging features that resonate with fans while meeting tight deadlines.…

Will Dale

PRO

I'm a passionate media professional with almost 15 years of experience in motorsport media, including at Fox Sports Australia and AN1 Media/V8 Sleuth. I specialise in content and communication strategy, development, production and execution, plus project management and editing across digital, print and podcast formats. I build strong relationships with drivers, team personnel, PR reps and series officials across Australia's motorsport landscape, from present-day stars to historic figures. I love turning present-day storylines and Bathurst legends into engaging features that resonate with fans while meeting tight deadlines.…

Available to hire

I’m a passionate media professional with almost 15 years of experience in motorsport media, including at Fox Sports Australia and AN1 Media/V8 Sleuth. I specialise in content and communication strategy, development, production and execution, plus project management and editing across digital, print and podcast formats.

I build strong relationships with drivers, team personnel, PR reps and series officials across Australia’s motorsport landscape, from present-day stars to historic figures. I love turning present-day storylines and Bathurst legends into engaging features that resonate with fans while meeting tight deadlines.

See more

Language

English
Fluent

Work Experience

Head of Content – Digital at AN1 Media
December 1, 2020 - Present
I have a diverse role within Australian motorsport media agency AN1 Media. The outlet runs its own news and features website, a podcast network, supplies statistics, produces content for external partners, creates print publications, publishes its own magazine, and sells products D2C and B2B. Responsibilities and tasks include writing, editing, proofing, graphic design/page layouts, project management, audio production and editing, podcast hosting/co-hosting, social media content creation and publishing, EDM creation and publishing.
Digital Editorial Lead – Motorsport at Fox Sports Australia
August 1, 2012 - October 1, 2018
In charge of all motorsport content for Fox Sports digital properties; produced news and features that appeared across Fox platforms and partner mastheads; monitored performance with analytics and guided social and video content; developed and produced the Radio Daze video feature series; led cross-team collaboration for Race Centre live data and coverage.
Producer and Writer at The Inside Line (F1 TV show, 9 episodes)
September 1, 2016 - August 1, 2018
Produced and wrote episodes for The Inside Line, shaping narrative structure, researching topics, and delivering compelling motorsport content for a dedicated audience.
Freelance Writer at Australian Muscle Car Magazine
December 1, 2011 - August 1, 2012
Wrote feature articles and contributed to magazine content focused on classic and muscle cars.
NRL Sideline Commentator at Southern Cross Austereo
March 1, 2012 - August 24, 2012
Provided sideline commentary and on-air contributions for NRL coverage.
Newsreader at Southern Cross Austereo
June 1, 2010 - August 24, 2012
Producing, scripting and voicing 3-5 minute radio news bulletins throughout a shift (mornings in 2010/11, afternoons in 2012). Responsibilities included sourcing news for regional Queensland markets; building relationships to develop a regular news beat; scripting and voicing bulletins, both pre-recorded and live.

Education

Bachelor of Journalism at James Cook University
January 1, 2008 - November 30, 2011

Qualifications

Best Feature Writer
January 1, 2016 - December 31, 2026
Supercars Media Association
Best Use of Digital Media (V8 Sleuth)
January 1, 2021 - December 31, 2021
Motorsport Australia Awards
Best Use of Digital Media (V8 Sleuth)
January 1, 2022 - December 31, 2022
Motorsport Australia Awards
Best Use of Digital Media (V8 Sleuth)
January 1, 2023 - December 31, 2023
Motorsport Australia Awards

Industry Experience

Media & Entertainment
    paper The V8 Sleuth Podcast

    Produced a show focused on celebrating Australian motorsport history, comprised of various types of episodes (including one-on-one interviews, Q&A, compilation, feature).

    Tasks and skills

    • creating the sound and content structure of each episode type
    • optimising episode structures for ad placements
    • utilising AI audio enhancement tools
    • editing the audio from each speaker
    • sourcing episode-relevant audio grabs from old TV broadcasts
    • creating the final mixed episode, including music, stings and any sourced audio
    • uploading finished episodes to hosting platform
    • writing episode titles and descriptions

    Sample episodes

    Episode 245 - Mark Larkham (Part 1)

    https://www.twine.net/signin

    Episode 336 - Repco Bathurst Daily: Sunday wrap at the 2023 Bathurst 1000

    https://www.twine.net/signin

    Episode 391 - Race Control: Craig Baird explains Taupō penalties

    https://www.twine.net/signin