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Hi, I’m Will Farrall, a Melbourne-based Digital Video Producer and Social Media & Marketing Manager with a passion for live music and vibrant brand storytelling. I plan, shoot, and edit engaging video content, build strong online identities, and grow audiences through smart, data-driven campaigns that drive ticket sales and event visibility. I collaborate with photographers, designers, and artists across Melbourne’s music scene to deliver high-performing content before and after shows, ensuring consistent brand voice and compelling storytelling that resonates with audiences and venues alike.…Hi, I’m Will Farrall, a Melbourne-based Digital Video Producer and Social Media & Marketing Manager with a passion for live music and vibrant brand storytelling. I plan, shoot, and edit engaging video content, build strong online identities, and grow audiences through smart, data-driven campaigns that drive ticket sales and event visibility. I collaborate with photographers, designers, and artists across Melbourne’s music scene to deliver high-performing content before and after shows, ensuring consistent brand voice and compelling storytelling that resonates with audiences and venues alike.

Will Farrall

Video Editor, Social Media Manager, Content Producer, +1

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Hi, I’m Will Farrall, a Melbourne-based Digital Video Producer and Social Media & Marketing Manager with a passion for live music and vibrant brand storytelling. I plan, shoot, and edit engaging video content, build strong online identities, and grow audiences through smart, data-driven campaigns that drive ticket sales and event visibility. I collaborate with photographers, designers, and artists across Melbourne’s music scene to deliver high-performing content before and after shows, ensuring consistent brand voice and compelling storytelling that resonates with audiences and venues alike.…Hi, I’m Will Farrall, a Melbourne-based Digital Video Producer and Social Media & Marketing Manager with a passion for live music and vibrant brand storytelling. I plan, shoot, and edit engaging video content, build strong online identities, and grow audiences through smart, data-driven campaigns that drive ticket sales and event visibility. I collaborate with photographers, designers, and artists across Melbourne’s music scene to deliver high-performing content before and after shows, ensuring consistent brand voice and compelling storytelling that resonates with audiences and venues alike.

Available to hire

Hi, I’m Will Farrall, a Melbourne-based Digital Video Producer and Social Media & Marketing Manager with a passion for live music and vibrant brand storytelling. I plan, shoot, and edit engaging video content, build strong online identities, and grow audiences through smart, data-driven campaigns that drive ticket sales and event visibility.

I collaborate with photographers, designers, and artists across Melbourne’s music scene to deliver high-performing content before and after shows, ensuring consistent brand voice and compelling storytelling that resonates with audiences and venues alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Co-Director at The Sound Gallery

January 1, 2022 - Present

Co-director of The Sound Gallery in Brunswick; oversee live event content capture and post-production, manage external production teams, and drive social media content strategy for brand presence and audience engagement.

Lead Social Media Marketing at M87

January 1, 2025 - Present

Lead social media marketing for M87 across Instagram, TikTok and Facebook for electronic music events and artist tours. Grew Instagram follower base by 81% over two years; 750k+ TikTok views since 2023; produced, shot and edited video/content; developed brand identity and ran paid social campaigns; planned and wrote promotional copy; managed live event content capture and post-production; analyzed performance to refine strategy. Achieved 1M+ Instagram reach in 90 days (April 2026).

Media Coordinator at One Daland Entertainment & Music Management

January 1, 2019 - December 31, 2023

Coordinate media and communications for entertainment and music management; plan and execute promotional content and event coverage; manage relationships with artists and partners.

Sales Representative at Optus

January 1, 2019 - December 31, 2022

Identify customer needs, promote modern media products and services; handle store promotions; manage high-volume customer interactions with strong problem-solving and OH&S adherence.

Customer Service Team Member at McDonald's

January 1, 2015 - December 31, 2019

Managed multiple events and provided on-site social media support; planned, produced, shot and edited promotional content to increase ticket sales; handled high-volume customer flow with teamwork and communication.