William Gormley

Produced product and video shoots for apparel brands and consumer products; led all in-house productions averaging 2-4 shoots per month; designed, rigged, and oversaw lighting setups; edited photos using Capture One, Adobe Photoshop, Adobe Lightroom; shot and edited brand and product videos using Adobe Premiere; developed and maintained file management system for creative assets; refined brand guide format, establishing core values, mission statement, target demographics, and visual aesthetics; created multiple versions of branded product videos and still social media advertisements.

Produced product and video shoots for apparel brands and consumer products. Served as lead photographer for all in-house productions (2-4 per month). Designed, rigged, and oversaw lighting setups. Edited photos using Capture One, Adobe Photoshop, Adobe Lightroom. Shot and edited brand and product videos using Adobe Premiere. Developed and maintained file management systems. Refined brand guide format focusing on core values, mission, target demographics, and visual aesthetics. Created multiple versions of branded product videos and stills for social media advertisements.

Photographed in-house e-commerce and product shoots; assisted with lighting setups, production coordination, and hiring talent and crew; scheduled and coordinated in-house and outsourced productions providing high quality deliverables within a 7-day turnaround; updated and maintained studio equipment including cameras, strobes, and grip equipment; responsible for file management system; developed skills in stop-motion photography and video editing.