Available to hire
Hi, I’m William Gormley, an adaptive and inventive image creator specializing in apparel and consumer product photography. I love conceptualizing brand-focused ideas and collaborating closely with teams to bring creative projects to life. With years of experience in production management, photography, and video editing, I enjoy problem-solving on set and ensuring every image aligns with the desired vision.
I’ve worked on a variety of projects from in-house shoots to freelance gigs, honing my skills in lighting setups, equipment management, and digital editing tools like Adobe Photoshop and Premiere. I’m always eager to keep learning and delivering high-quality, culturally relevant visuals that resonate with target audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Photographer at Freelance
July 1, 2015 - PresentConceptualizing culturally-relevant, brand-focused, product image ideas. Designing mood boards, production treatments, and shot lists. Estimating budgets, scouting locations, booking talent, and coordinating production teams. Directing models and crew to achieve image capture goals. Culling, grading, and editing images to meet deliverable requirements.
Production Manager & Photographer at Divisa Agency
December 31, 2020 - August 1, 2025Produced product and video shoots for apparel brands and consumer products. Served as lead photographer for all in-house productions (2-4 per month). Designed, rigged, and oversaw lighting setups. Edited photos using Capture One, Adobe Photoshop, Adobe Lightroom. Shot and edited brand and product videos using Adobe Premiere. Developed and maintained file management systems. Refined brand guide format focusing on core values, mission, target demographics, and visual aesthetics. Created multiple versions of branded product videos and stills for social media advertisements.
Production Associate & Photographer at Divisa Agency
January 31, 2020 - August 1, 2025Photographed in-house e-commerce and product shoots. Assisted with lighting setups, production coordination, and hiring talent and crew. Scheduled and coordinated in-house and outsourced productions delivering high-quality work within a 7-day turnaround. Updated and maintained studio equipment including cameras, strobes, and grip equipment. Maintained file management system. Developed skills in stop-motion photography and video editing.
Food and Event Photographer at Ghost Media
March 1, 2017 - August 1, 2025Coordinated shot lists with PR and social media teams. Captured content under varied lighting and time constraints. Managed equipment, directed shoots, composed shots, and finished photos. Successfully transferred and edited media with 24-hour turnaround.
Production Assistant at Freelance
September 1, 2017 - August 1, 2025Acted as 2nd Assistant Camera on commercial video shoots. Assisted with set designs and builds in the Art Department for music videos and commercials. Supported productions for clients including YouTube, Google, and major label recording artists.
Contributing Photographer, Live Events at Grimy Goods Music Blog
December 31, 2016 - August 1, 2025Photographed live music and events in various lighting conditions under limited time. Edited and retouched photos using Adobe Photoshop and Adobe Lightroom. Delivered edited photos within a 24-hour turnaround.
Production Assistant at AV Squad
July 1, 2015 - August 1, 2025Assisted video editing department by sorting footage and creating music cue sheets. Assembled rough cuts of television episodes using Adobe Premiere.
Photographer at Freelance
July 1, 2015 - PresentConceptualized culturally-relevant, brand-focused, product image ideas; designed mood boards, production treatments, and shot lists; estimated budgets, scouted locations, booked talent, and coordinated production teams; directed models and crew to achieve image capture goals; culled, graded, and edited images to meet deliverable requirements.
Production Manager & Photographer at Divisa Agency
December 31, 2020 - August 1, 2025Produced product and video shoots for apparel brands and consumer products; led all in-house productions averaging 2-4 shoots per month; designed, rigged, and oversaw lighting setups; edited photos using Capture One, Adobe Photoshop, Adobe Lightroom; shot and edited brand and product videos using Adobe Premiere; developed and maintained file management system for creative assets; refined brand guide format, establishing core values, mission statement, target demographics, and visual aesthetics; created multiple versions of branded product videos and still social media advertisements.
Production Associate & Photographer at Divisa Agency
January 31, 2020 - August 1, 2025Photographed in-house e-commerce and product shoots; assisted with lighting setups, production coordination, and hiring talent and crew; scheduled and coordinated in-house and outsourced productions providing high quality deliverables within a 7-day turnaround; updated and maintained studio equipment including cameras, strobes, and grip equipment; responsible for file management system; developed skills in stop-motion photography and video editing.
Food and Event Photographer at Ghost Media
March 31, 2017 - August 1, 2025Coordinated shot lists with PR and social media team; captured a wide range of content in various lighting conditions under time constraints; responsible for equipment, directing photo shoots, composing shots, and finishing photos; transferred and edited media within 24-hour turnaround.
Production Assistant at Freelance
September 30, 2017 - August 1, 2025Acted as 2nd Assistant Camera on commercial video shoots; assisted with set design and builds in Art Department for music videos and commercials; supported productions for clients like YouTube, Google, and major label recording artists.
Contributing Photographer, Live Events at Grimy Goods Music Blog
December 31, 2016 - August 1, 2025Photographed live music and events in various lighting conditions with limited time; edited and retouched photos using Adobe Photoshop and Adobe Lightroom; delivered edited photos within 24-hour turnaround.
Production Assistant at AV Squad
July 31, 2015 - August 1, 2025Assisted video editing department by sorting footage and creating music cue sheets; assembled rough cuts of television episodes using Adobe Premiere.
Education
Bachelor of Arts at California State University of Sacramento
September 1, 2008 - May 31, 2012Bachelor of Arts (B.A.) at California State University of Sacramento
September 1, 2008 - May 31, 2012Qualifications
Skills Certificate Program - Cinematography
January 1, 2017 - March 31, 2018Skills Certificate Program - Cinematography
January 1, 2017 - March 31, 2018Industry Experience
Consumer Goods, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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