Junwen William Hwang

Launched a brand’s TikTok presence from scratch, generating 6.6M+ combined views, 360K+ likes, and 7,000+ new followers across two accounts within three months. Operated a daily content system that reviews trending videos and audience comments to decide next posts, supporting 5+ posts per day across multiple TikTok accounts with about an hour of hands-on work daily. Partnered with hosts and brand ambassadors to plan promotional events and cross-promote the app, extending reach beyond owned channels. Applied AI tools (including motion graphic workflow support) to speed up video production and support 150+ additional creative experiments monthly.

Built social accounts from zero to 1M+ followers and 800M+ organic views across Instagram and TikTok, contributing to seven-figure revenue. Published and scheduled 20+ posts weekly while planning rolling four-week content calendars tied to product launches and seasonal moments. Responded to 100+ comments and direct messages daily, maintaining a 95%+ response rate and strengthening audience relationships. Monitored platform trends and algorithm changes to capture real engagement windows, producing at least one weekly video reaching 1M+ views. Wrote creative briefs with hook direction, key messages, visual style, and CTAs for each content series, then turned engagement and follower/reach data into performance reports to scale themes. Built a creator seeding program sending product to 25+ influencers and securing organic mentions reaching 2M+ combined followers. Coordinated with contractors, editors, and operations teams to reduce content production turnaround time by 30% while maintainin

Advised and executed social media strategy for external brands through regular calls and presented results to leadership. Grew a personal wellness brand from launch by marketing a prebiotic subscription supplement across social channels and building an early customer base via organic content. Studied 50+ competitor accounts to map posting patterns and identify underused content formats before market saturation.