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Social media strategist with 4+ years building and scaling brand accounts from zero to 1M+ followers and 800M+ organic views across TikTok, Instagram, and YouTube. Skilled at turning trend and performance data into repeatable short-form content strategy while driving community engagement. Known for launching channels from the ground up, running high-frequency content systems, and using AI tools to accelerate creative experimentation. Experienced partnering with hosts and brand ambassadors to expand reach beyond owned channels and translating insights into performance reporting.…Social media strategist with 4+ years building and scaling brand accounts from zero to 1M+ followers and 800M+ organic views across TikTok, Instagram, and YouTube. Skilled at turning trend and performance data into repeatable short-form content strategy while driving community engagement. Known for launching channels from the ground up, running high-frequency content systems, and using AI tools to accelerate creative experimentation. Experienced partnering with hosts and brand ambassadors to expand reach beyond owned channels and translating insights into performance reporting.

Junwen William Hwang

Social Media Manager, Digital Marketer, Brand Strategist, +2

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Social media strategist with 4+ years building and scaling brand accounts from zero to 1M+ followers and 800M+ organic views across TikTok, Instagram, and YouTube. Skilled at turning trend and performance data into repeatable short-form content strategy while driving community engagement. Known for launching channels from the ground up, running high-frequency content systems, and using AI tools to accelerate creative experimentation. Experienced partnering with hosts and brand ambassadors to expand reach beyond owned channels and translating insights into performance reporting.…Social media strategist with 4+ years building and scaling brand accounts from zero to 1M+ followers and 800M+ organic views across TikTok, Instagram, and YouTube. Skilled at turning trend and performance data into repeatable short-form content strategy while driving community engagement. Known for launching channels from the ground up, running high-frequency content systems, and using AI tools to accelerate creative experimentation. Experienced partnering with hosts and brand ambassadors to expand reach beyond owned channels and translating insights into performance reporting.

Available to hire

Social media strategist with 4+ years building and scaling brand accounts from zero to 1M+ followers and 800M+ organic views across TikTok, Instagram, and YouTube. Skilled at turning trend and performance data into repeatable short-form content strategy while driving community engagement.

Known for launching channels from the ground up, running high-frequency content systems, and using AI tools to accelerate creative experimentation. Experienced partnering with hosts and brand ambassadors to expand reach beyond owned channels and translating insights into performance reporting.

Skills

Social Media Design

Branding

Short Film

Experience Level

Social Media Design

Expert

Branding

Expert

Short Film

Intermediate

Work Experience

Founding Growth Lead at Oriscen

January 1, 2026 - Present

Launched a brand’s TikTok presence from scratch, generating 6.6M+ combined views, 360K+ likes, and 7,000+ new followers across two accounts within three months. Operated a daily content system that reviews trending videos and audience comments to decide next posts, supporting 5+ posts per day across multiple TikTok accounts with about an hour of hands-on work daily. Partnered with hosts and brand ambassadors to plan promotional events and cross-promote the app, extending reach beyond owned channels. Applied AI tools (including motion graphic workflow support) to speed up video production and support 150+ additional creative experiments monthly.

Co-Founder & Digital Marketing Lead at Urban Contrive

January 1, 2023 - January 1, 2026

Built social accounts from zero to 1M+ followers and 800M+ organic views across Instagram and TikTok, contributing to seven-figure revenue. Published and scheduled 20+ posts weekly while planning rolling four-week content calendars tied to product launches and seasonal moments. Responded to 100+ comments and direct messages daily, maintaining a 95%+ response rate and strengthening audience relationships. Monitored platform trends and algorithm changes to capture real engagement windows, producing at least one weekly video reaching 1M+ views. Wrote creative briefs with hook direction, key messages, visual style, and CTAs for each content series, then turned engagement and follower/reach data into performance reports to scale themes. Built a creator seeding program sending product to 25+ influencers and securing organic mentions reaching 2M+ combined followers. Coordinated with contractors, editors, and operations teams to reduce content production turnaround time by 30% while maintainin

Social Media Strategist & Multi-Brand Growth (Independent Projects)

January 1, 2022 - January 1, 2023

Advised and executed social media strategy for external brands through regular calls and presented results to leadership. Grew a personal wellness brand from launch by marketing a prebiotic subscription supplement across social channels and building an early customer base via organic content. Studied 50+ competitor accounts to map posting patterns and identify underused content formats before market saturation.