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Social Media Operations and Digital Marketing professional with 2+ years of experience driving social account growth, content strategy, paid advertising, private community operations, and conversion-focused marketing. Skilled in building and incubating accounts from 0 to 1, developing multi-platform content systems, and supporting lead generation and commercial monetization across multiple industries.…Social Media Operations and Digital Marketing professional with 2+ years of experience driving social account growth, content strategy, paid advertising, private community operations, and conversion-focused marketing. Skilled in building and incubating accounts from 0 to 1, developing multi-platform content systems, and supporting lead generation and commercial monetization across multiple industries.

Su Ziyang

Digital Marketer, Content Strategist, Growth Marketer, +2

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Social Media Operations and Digital Marketing professional with 2+ years of experience driving social account growth, content strategy, paid advertising, private community operations, and conversion-focused marketing. Skilled in building and incubating accounts from 0 to 1, developing multi-platform content systems, and supporting lead generation and commercial monetization across multiple industries.…Social Media Operations and Digital Marketing professional with 2+ years of experience driving social account growth, content strategy, paid advertising, private community operations, and conversion-focused marketing. Skilled in building and incubating accounts from 0 to 1, developing multi-platform content systems, and supporting lead generation and commercial monetization across multiple industries.

Available to hire

Social Media Operations and Digital Marketing professional with 2+ years of experience driving social account growth, content strategy, paid advertising, private community operations, and conversion-focused marketing. Skilled in building and incubating accounts from 0 to 1, developing multi-platform content systems, and supporting lead generation and commercial monetization across multiple industries.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

General Manager, Guangzhou Branch at Wuhan Hanwei Media Co., Ltd.

January 1, 2026 - July 1, 2026

Managed overall operations, business planning, and growth strategy for the Guangzhou branch. Led team building (recruitment, training, workflow management, performance tracking). Developed social media growth strategies for multiple client accounts across industries and built multi-platform account matrices (Douyin, Xiaohongshu, WeChat Channels, WeChat Official Account, and overseas platforms). Owned account positioning, content strategies, growth plans, and monetization models. Managed growth execution from 0→1 including short-video strategy, follower acquisition, traffic optimization, and user conversion. Built private traffic and community conversion strategies, planned and optimized paid advertising (feed ads, Dou+), and created a data analysis system to track traffic, growth, engagement, leads, and conversion performance.

Operations Director at Shenzhen Yepin Human Resources Co., Ltd.

June 1, 2025 - January 1, 2026

Built the company’s social media operation system and annual content/growth strategy. Managed a social media matrix across Douyin, Xiaohongshu, WeChat Channels, and WeChat Official Account. Created content strategies aligned with recruitment needs, market trends, and target user profiles, leveraging platform algorithm and traffic distribution research to improve growth. Developed digital customer acquisition through short videos, graphic content, paid advertising, and private community operations. Planned recruitment campaigns and livestream recruitment/employer-branding content to attract job seekers and enterprise clients. Optimized paid campaigns to reduce customer acquisition costs and improve conversion, established tracking/reporting processes for performance and leads, and managed an operations team (workflow planning, task assignment, training, and evaluation). Coordinated with business teams to align social traffic with hiring and client acquisition goals.