William Irvine
I am a SEO and digital marketing professional with experience spanning client services, content creation, organic growth, reputation management, and commercial relationship management.
About
I am a SEO and digital marketing professional with experience spanning client services, content creation, organic growth, reputation management, and commercial relationship management.
I translate business goals into practical marketing activities, work with senior stakeholders, and support SEO, content strategy, reporting, and CMS-based optimization.
- 7 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
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Work experience· 4 roles
Managed a 4.5 million USD book of business specializing in SEO and AI optimization (AEO) in the retail sector, including major brands such as PVH Calvin Klein, Tommy Hilfiger, Lego, and The Co-operative.
Wrote content for SEO purposes; helped close one of the company’s largest retail clients and multiple SME ecommerce accounts. Supported the development of commercial messaging, partner positioning, and customer-facing materials.
Developed blog content for SEO and marketing purposes; led sponsorship and partnerships activity across the business; formed 51 commercial partnerships with major UK sporting bodies; built relationships across 29 England counties FA's, 30 County Cricket Boards, and organizations including RFL, Sporting, FA, England Boxing, Badminton England, Archery GB, and Active Partnerships. Generated brand awareness and access to 69,000 grassroots sports clubs; delivered weekly webinars; trained clubs and organizations on sponsorship sales and packaging.
Education
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