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I am a SEO and digital marketing professional with experience spanning client services, content creation, organic growth, reputation management, and commercial relationship management. I translate business goals into practical marketing activities, work with senior stakeholders, and support SEO, content strategy, reporting, and CMS-based optimization.…

William Irvine

Content Creator, Copywriter, Content Strategist, +3

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I am a SEO and digital marketing professional with experience spanning client services, content creation, organic growth, reputation management, and commercial relationship management. I translate business goals into practical marketing activities, work with senior stakeholders, and support SEO, content strategy, reporting, and CMS-based optimization.…

Available to hire

I am a SEO and digital marketing professional with experience spanning client services, content creation, organic growth, reputation management, and commercial relationship management.

I translate business goals into practical marketing activities, work with senior stakeholders, and support SEO, content strategy, reporting, and CMS-based optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Enterprise Customer Success Manager at Yext

November 1, 2023 - Present

Managed a 4.5 million USD book of business specializing in SEO and AI optimization (AEO) in the retail sector, including major brands such as PVH Calvin Klein, Tommy Hilfiger, Lego, and The Co-operative.

Partnerships Manager at what3words

January 1, 2022 - November 1, 2023

Wrote content for SEO purposes; helped close one of the company’s largest retail clients and multiple SME ecommerce accounts. Supported the development of commercial messaging, partner positioning, and customer-facing materials.

Partnerships Manager at SNAP Sponsorship

October 1, 2020 - December 1, 2021

Developed blog content for SEO and marketing purposes; led sponsorship and partnerships activity across the business; formed 51 commercial partnerships with major UK sporting bodies; built relationships across 29 England counties FA's, 30 County Cricket Boards, and organizations including RFL, Sporting, FA, England Boxing, Badminton England, Archery GB, and Active Partnerships. Generated brand awareness and access to 69,000 grassroots sports clubs; delivered weekly webinars; trained clubs and organizations on sponsorship sales and packaging.

Sponsorship Sales at SlingShot Sponsorship

July 1, 2018 - August 1, 2019

Wrote blog/article-style marketing content; managed social media and the company’s quarterly newsletter; sold sponsorship across three accounts; led lead generation, prospecting, pricing, and supported sponsorship proposal ideation and design; developed agency and brand relationships with Fortune 500 companies; handled inbound leads.