I'm an entrepreneurial digital operations professional who pairs hands-on technical capability with a commercial, systems-first mindset. My experience spans digital marketing, client success, website management, project coordination and business operations — most recently owning concurrent client accounts and delivering technical solutions inside a digital agency. I’m an early adopter of AI and automation, translating technical detail into measurable business results and building repeatable processes that improve efficiency and outcomes. I founded two ventures to own strategy, operations, sales and delivery end-to-end, and I thrive on driving growth for clients while continually refining how teams work together. I’m drawn to turning complex data and systems into practical, scalable solutions that move the needle beyond task completion.

William John Robertson

I'm an entrepreneurial digital operations professional who pairs hands-on technical capability with a commercial, systems-first mindset. My experience spans digital marketing, client success, website management, project coordination and business operations — most recently owning concurrent client accounts and delivering technical solutions inside a digital agency. I’m an early adopter of AI and automation, translating technical detail into measurable business results and building repeatable processes that improve efficiency and outcomes. I founded two ventures to own strategy, operations, sales and delivery end-to-end, and I thrive on driving growth for clients while continually refining how teams work together. I’m drawn to turning complex data and systems into practical, scalable solutions that move the needle beyond task completion.

Available to hire

I’m an entrepreneurial digital operations professional who pairs hands-on technical capability with a commercial, systems-first mindset. My experience spans digital marketing, client success, website management, project coordination and business operations — most recently owning concurrent client accounts and delivering technical solutions inside a digital agency. I’m an early adopter of AI and automation, translating technical detail into measurable business results and building repeatable processes that improve efficiency and outcomes.

I founded two ventures to own strategy, operations, sales and delivery end-to-end, and I thrive on driving growth for clients while continually refining how teams work together. I’m drawn to turning complex data and systems into practical, scalable solutions that move the needle beyond task completion.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Operations Manager & Digital Operations Consultant at Concise Digital
January 1, 2025 - Present
Lead client onboarding, CRM administration and documentation; built repeatable processes to reduce turnaround time and improve consistency; coordinated developers and stakeholders as the single point of contact to keep projects moving and clients informed. Ran pre-launch website QA to ensure functional, accessible, and on-brand delivery; identified and piloted AI-assisted workflows to streamline operations and expand team capacity.
Digital / Service Manager & Digital Operations Consultant at Concise Digital
January 1, 2025 - Present
Manage concurrent client accounts end-to-end, coordinate scope, timelines and delivery across website builds, launches and ongoing support. Resolve technical issues spanning WordPress and Shopify, hosting, DNS, Cloudflare, SMTP and email deliverability, and Microsoft 365 / Google Workspace administration. Lead client onboarding, CRM administration and documentation, building repeatable processes that reduce turnaround time and improve consistency. Coordinate developers and stakeholders as the single point of contact that keeps projects moving and clients informed. Run pre-launch website QA to ensure functional, accessible and on-brand delivery. Identify and pilot AI-assisted workflows that streamline operational tasks and free up team capacity. Developed and managed Meta advertising campaigns, owning strategy, creative direction and optimization against lead-generation targets. Advised on marketing strategy and campaign structure to support business growth and client success. Improved

Education

Bachelor of Science at University of Western Australia
January 11, 2030 - July 2, 2026
Master of Geographic Information Science at University of Western Australia
January 11, 2030 - July 2, 2026
Bachelor of Science at University of Western Australia
January 11, 2030 - July 2, 2026
Master of Geographic Information Science at University of Western Australia
January 11, 2030 - July 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other, Retail