I developed a comprehensive YouTube and social media growth strategy for a hair transplant and aesthetic treatment clinic, focused on revitalising its existing 100K subscriber base while attracting new audiences and improving viewer engagement.

The work included:

• Conducting competitor analysis and identifying gaps in the market.
• Developing a clinic-first content approach while establishing the lead doctor as a credible on-screen expert.
• Creating a publishing schedule optimised for YouTube’s algorithm and patient engagement.
• Advising on video concepts, formats, and scripting to maximise audience retention and conversions.
• Outlining best practices for thumbnails, titles, and descriptions to improve discoverability.
• Planning cross-platform content repurposing for Instagram, TikTok, and other channels.

This strategy aimed not only to capitalise on the channel’s existing audience, but also to educate potential patients, address common concerns, and build long-term trust — laying the groundwork for sustainable growth and stronger brand authority.

As an editor across multiple series of The Watches franchise, I was responsible for cutting VTs and designing motion graphics to support various segments.
In this clip, I edited and created the motion graphics for an explainer about stinging nettles:
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Editor across multiple episodes of this fast-paced digital-first series combining sport, competition and reality-style storytelling.

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Cutting the show’s behind the scenes footage for all three episodes, as well as additional editing for episode two.

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Editing the second season of a returning format for an American streaming platform, the film is character led and focuses on the role of mothers in the natural world showcasing the different challenges they all face.

Using footage shot on location for Blue Planet Live, I edited this special for the BBC and Worldwide.

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As one of the series’s editors, I have been responsible for cutting a number of key blue chip and presenter led sequences. Working closely with producers and executives I have been able to use my skills to help develop characters and showcase animal behaviours.

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Editing multiple episodes for series two, including its debut, the schedule was incredibly tight and so making sure I hit the brief from the commissioners was paramount. I received excellent feedback from the edit producers, series producer, executives and the commissioners throughout the process.

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Cutting making-of style content for Netflix’s YouTube channel consisting of a mix of programme Ins, specially shot footage and behind the scenes content. The content targeted a different audience and so had a different style to traditional, natural history, broadcast television.

On this project I was responsible for doing the first cut of the film in order for it to be submitted to the SXSW Film Festival. I worked closely with the directors in order to fulfil their vision for the film while working to a very tight deadline. This experience, working on a drama, was new for me but I felt that I was able to effectively utilise my skills as a storyteller from working in natural history documentaries. Being aware of the key elements to a scene was an important skill to grasp and I feel that my time on this project has helped to develop my storytelling skills even further.

I edited episode 2, Elephant Seal, of this Apple TV+ series which won a Jackson Wild craft award in 2023.

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I came in to finish off the edit and get the film ready to be entered into a number of film festivals. One of which was the South African Pridelands film festival, nominated for best storytelling, best editing, best sound / music and winning for best writing.