I developed a comprehensive YouTube and social media growth strategy for a hair transplant and aesthetic treatment clinic, focused on revitalising its existing 100K subscriber base while attracting new audiences and improving viewer engagement.
The work included:
- Conducting competitor analysis and identifying gaps in the market.
- Developing a clinic-first content approach while establishing the lead doctor as a credible on-screen expert.
- Creating a publishing schedule optimised for YouTube’s algorithm and patient engagement.
- Advising on video concepts, formats, and scripting to maximise audience retention and conversions.
- Outlining best practices for thumbnails, titles, and descriptions to improve discoverability.
- Planning cross-platform content repurposing for Instagram, TikTok, and other channels.
This strategy aimed not only to capitalise on the channel’s existing audience, but also to educate potential patients, address common concerns, and build long-term trust — laying the groundwork for sustainable growth and stronger brand authority.
- Marketing Strategist
- Video Editor