Will James Sherriff
I’m Will James Sherriff, a Tokyo-based producer with a strong creative focus and a versatile skill set in project management, budgeting, scheduling, filming, and editing.
About
I’m Will James Sherriff, a Tokyo-based producer with a strong creative focus and a versatile skill set in project management, budgeting, scheduling, filming, and editing. I’ve delivered work for major clients such as Unilever, Mercedes, and Campari, and I pride myself on being adaptable, practical, and hardworking—a reliable member of the team.
My experience spans newsrooms and broadcast production, including BBC News, Channel 5, BBC Radio 1, LBC, and BBC One Show. I’ve led content ideation, end-to-end production, and delivered Generative AI and CGI projects, while keeping a sharp eye on budgets (from £10k to £250k) and timelines. I enjoy shaping stories, coordinating teams, and collaborating with brands and agencies to deliver engaging media campaigns.
- 8 years' experience
- Joined January 2026
Skills· 6
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Other
Work experience· 8 roles
Managed post-production workflow for CGI projects & traditional shoots across Mercedes and Audi accounts, ensuring timely, on-budget delivery. Coordinated asset creation and maintained communication with stakeholders. Created cost estimates, timelines and reviewed assets, mitigating issues through problem solving.
Developed and delivered the Thought Leadership video series from concept to completion. Led content ideation, storyboarding, and briefs for designers, editors, freelancers, and animation teams. Produced Generative AI, motion graphics, CGI projects, and traditional shoots, overseeing delivery of all media. Managed scriptwriting, talent research, and project budgets (£10k–£250k) with weekly updates. Collaborated with brands like Unilever and Campari, delivering engaging content and acting as the main point of contact between departments.
Supported production tasks for news segments, coordinating scripts and logistics as needed.
Education
Certifications and awards
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