I’m Will James Sherriff, a Tokyo-based producer with a strong creative focus and a versatile skill set in project management, budgeting, scheduling, filming, and editing. I’ve delivered work for major clients such as Unilever, Mercedes, and Campari, and I pride myself on being adaptable, practical, and hardworking—a reliable member of the team. My experience spans newsrooms and broadcast production, including BBC News, Channel 5, BBC Radio 1, LBC, and BBC One Show. I’ve led content ideation, end-to-end production, and delivered Generative AI and CGI projects, while keeping a sharp eye on budgets (from £10k to £250k) and timelines. I enjoy shaping stories, coordinating teams, and collaborating with brands and agencies to deliver engaging media campaigns.

Will James Sherriff

I’m Will James Sherriff, a Tokyo-based producer with a strong creative focus and a versatile skill set in project management, budgeting, scheduling, filming, and editing. I’ve delivered work for major clients such as Unilever, Mercedes, and Campari, and I pride myself on being adaptable, practical, and hardworking—a reliable member of the team. My experience spans newsrooms and broadcast production, including BBC News, Channel 5, BBC Radio 1, LBC, and BBC One Show. I’ve led content ideation, end-to-end production, and delivered Generative AI and CGI projects, while keeping a sharp eye on budgets (from £10k to £250k) and timelines. I enjoy shaping stories, coordinating teams, and collaborating with brands and agencies to deliver engaging media campaigns.

Available to hire

I’m Will James Sherriff, a Tokyo-based producer with a strong creative focus and a versatile skill set in project management, budgeting, scheduling, filming, and editing. I’ve delivered work for major clients such as Unilever, Mercedes, and Campari, and I pride myself on being adaptable, practical, and hardworking—a reliable member of the team.

My experience spans newsrooms and broadcast production, including BBC News, Channel 5, BBC Radio 1, LBC, and BBC One Show. I’ve led content ideation, end-to-end production, and delivered Generative AI and CGI projects, while keeping a sharp eye on budgets (from £10k to £250k) and timelines. I enjoy shaping stories, coordinating teams, and collaborating with brands and agencies to deliver engaging media campaigns.

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Language

English
Fluent

Work Experience

Post-Production Producer at RAPP Agency (Omnicom Group)
April 1, 2025 - October 1, 2025
Managed post-production workflow for CGI projects & traditional shoots across Mercedes and Audi accounts, ensuring timely, on-budget delivery. Coordinated asset creation and maintained communication with stakeholders. Created cost estimates, timelines and reviewed assets, mitigating issues through problem solving.
Producer at Green Park Digital
October 1, 2022 - April 1, 2025
Developed and delivered the Thought Leadership video series from concept to completion. Led content ideation, storyboarding, and briefs for designers, editors, freelancers, and animation teams. Produced Generative AI, motion graphics, CGI projects, and traditional shoots, overseeing delivery of all media. Managed scriptwriting, talent research, and project budgets (£10k–£250k) with weekly updates. Collaborated with brands like Unilever and Campari, delivering engaging content and acting as the main point of contact between departments.
Newsroom Coordinator (Freelance) at BBC News
December 1, 2018 - October 1, 2025
Liaised with studio managers for timings and daily updates. Meeting and greeting guests and informing them of interview details. Studio set-up, including camera and microphone prep.
TV Assistant (Freelance) at Channel 5
November 1, 2019 - February 1, 2020
Updated Viacom/Channel 5 website with information on new shows. Worked with the development team to contribute original ideas. Liaised with different departments to ensure smooth running of the office.
Broadcast Assistant (Freelance) at BBC Radio 1, Glastonbury Festival
June 1, 2019 - Present
Researched stories, sourced guests, and wrote briefs for World Tonight. Managed guest logistics, including briefings and meet & greet for interviews. Edited podcasts, uploaded digital content, and handled administrative tasks (invoices, bookings).
Events Manager (Freelance) at Mr Smith Group
June 1, 2018 - November 1, 2019
Managed events, liaised with brands and teams to ensure successful delivery and client satisfaction.
Assistant Producer at LBC News
December 1, 2019 - December 31, 2019
Supported production tasks for news segments, coordinating scripts and logistics as needed.
Production Assistant at BBC One Show
June 1, 2019 - November 1, 2019
Assisted the production team across various shoots, coordinating tasks and ensuring smooth operations.

Education

BA Art & Design at Leeds University
January 1, 2015 - January 1, 2018

Qualifications

Emergency First Aid at Work, Level 3 (RQF)
January 1, 2018 - January 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Other