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I’m an Art Director and senior-level Graphic Designer with 15+ years of experience in creating solutions across integrated marketing campaigns and collateral, nonprofit fundraising, branding, book publishing, and consumer packaging. I’m skilled at transforming complex ideas into compelling communications that strengthen brands, engage audiences, and support and celebrate organizational growth. I’ve built a reputation on combining strong conceptual design with meticulous execution and dependable delivery under tight deadlines.…I’m an Art Director and senior-level Graphic Designer with 15+ years of experience in creating solutions across integrated marketing campaigns and collateral, nonprofit fundraising, branding, book publishing, and consumer packaging. I’m skilled at transforming complex ideas into compelling communications that strengthen brands, engage audiences, and support and celebrate organizational growth. I’ve built a reputation on combining strong conceptual design with meticulous execution and dependable delivery under tight deadlines.

Vance T. Williams

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I’m an Art Director and senior-level Graphic Designer with 15+ years of experience in creating solutions across integrated marketing campaigns and collateral, nonprofit fundraising, branding, book publishing, and consumer packaging. I’m skilled at transforming complex ideas into compelling communications that strengthen brands, engage audiences, and support and celebrate organizational growth. I’ve built a reputation on combining strong conceptual design with meticulous execution and dependable delivery under tight deadlines.…I’m an Art Director and senior-level Graphic Designer with 15+ years of experience in creating solutions across integrated marketing campaigns and collateral, nonprofit fundraising, branding, book publishing, and consumer packaging. I’m skilled at transforming complex ideas into compelling communications that strengthen brands, engage audiences, and support and celebrate organizational growth. I’ve built a reputation on combining strong conceptual design with meticulous execution and dependable delivery under tight deadlines.

Available to hire

I’m an Art Director and senior-level Graphic Designer with 15+ years of experience in creating solutions across integrated marketing campaigns and collateral, nonprofit fundraising, branding, book publishing, and consumer packaging. I’m skilled at transforming complex ideas into compelling communications that strengthen brands, engage audiences, and support and celebrate organizational growth. I’ve built a reputation on combining strong conceptual design with meticulous execution and dependable delivery under tight deadlines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Freelance Graphic Designer & Marketing Specialist at Self-Employed

July 1, 2025 - Present

• Designed a 104-page book celebrating 100 years of corporate growth and success—collaborating with stakeholders and an external writer to shape the storytelling. • Developed integrated direct mail, email, and social media marketing campaigns that contributed to a sold-out trade show floor and my client’s largest conference audience in six years. • Delivered end-to-end design and production for print and digital marketing and publishing. • Managed project details and assets, maximized limited budgets, and consistently met objectives and deadlines for multiple simultaneous client engagements. • Maintained brand and campaign consistency across multiple channels. • Strengthened client content through value-added proofreading, copyediting, and copywriting. • Built website landing pages and promotional graphics, and managed structure and content.

Art Director & Graphic Designer at Aespire Branding & Marketing

October 31, 2012 - June 29, 2025

• Designed donor-focused capital campaign materials to help a nonprofit raise $5 million—shaping content and visualizing data to inform, and choosing imagery to inspire. • Collaborated with executives, chefs, writers, editors, photographers, and marketers to art direct and design a 184-page cookbook that became an Amazon best-seller upon release. • Produced five successive higher education annual reports under extremely tight deadlines—extending brand systems and providing thoughtful design rationale. • Proactively and effectively managed competing priorities without making costly mistakes. • Integrated generative AI into content review and social media curation development workflows, improving efficiency and accelerating content production. • Directed and implemented visual design for new websites and transitions to other platforms. • Expanded audience engagement and organic reach through effective social media marketing. • Managed print production processes from specification and quoting through delivery.

Freelance Graphic Designer at The Creative Group

September 30, 2012 - September 26, 2025

• Provided temporary design and production support for multiple brands and clients. • Quickly adapted to varying brand standards, workflows, and requirements while maintaining quality.

Senior Graphic Designer at Contessa Premium Foods

January 30, 2012 - September 25, 2025

• Supported the vision of executive leadership in content and design to package and market nationally distributed retail and foodservice products. • Earned the role of lead packaging designer by consistently delivering creative solutions while managing a high-volume workload. • Prevented costly product photo re-shoots through advanced photo retouching. • Prepared press-ready files that eliminated expensive errors and kept projects on schedule. • Provided valuable mentorship to junior designers.