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Frontend developer and UX designer with 10+ years of experience building high-quality web apps and e-commerce storefronts. I bring a rare combination of design sensibility and technical depth — comfortable moving between Figma and code, from early UX discovery through to polished, production-ready interfaces. Specializing in Shopify storefront development, React applications, and design systems, with a track record of delivering experiences that are fast, accessible, and genuinely enjoyable to use.…Frontend developer and UX designer with 10+ years of experience building high-quality web apps and e-commerce storefronts. I bring a rare combination of design sensibility and technical depth — comfortable moving between Figma and code, from early UX discovery through to polished, production-ready interfaces. Specializing in Shopify storefront development, React applications, and design systems, with a track record of delivering experiences that are fast, accessible, and genuinely enjoyable to use.

Willyan Geraldo

Front-End Developer, UX Designer, Web Developer, +2

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Frontend developer and UX designer with 10+ years of experience building high-quality web apps and e-commerce storefronts. I bring a rare combination of design sensibility and technical depth — comfortable moving between Figma and code, from early UX discovery through to polished, production-ready interfaces. Specializing in Shopify storefront development, React applications, and design systems, with a track record of delivering experiences that are fast, accessible, and genuinely enjoyable to use.…Frontend developer and UX designer with 10+ years of experience building high-quality web apps and e-commerce storefronts. I bring a rare combination of design sensibility and technical depth — comfortable moving between Figma and code, from early UX discovery through to polished, production-ready interfaces. Specializing in Shopify storefront development, React applications, and design systems, with a track record of delivering experiences that are fast, accessible, and genuinely enjoyable to use.

Available to hire

Frontend developer and UX designer with 10+ years of experience building high-quality web apps and e-commerce storefronts.

I bring a rare combination of design sensibility and technical depth — comfortable moving between Figma and code, from early UX discovery through to polished, production-ready interfaces. Specializing in Shopify storefront development, React applications, and design systems, with a track record of delivering experiences that are fast, accessible, and genuinely enjoyable to use.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Beginner

Work Experience

UX Designer & Technical Lead at Fit Foods

April 1, 2026 - Present

Lead end-to-end UX and frontend development for Shopify storefront — from strategy and wireframing through to Liquid implementation and QA; drive brand alignment across digital touchpoints, ensuring the online store reflects product quality and company voice.

Frontend Developer at Fit Foods

January 1, 2021 - April 30, 2026

Built and maintained custom Shopify storefronts/themes using Liquid, HTML, CSS, and JavaScript; developed custom Shopify apps using React, Tailwind CSS, Polaris, and GraphQL to extend platform functionality for unique business needs; identified UX pain points through heat maps, session recordings, and surveys; prototyped and shipped targeted improvements; pushed platform limits to deliver exceptional customer experiences beyond out-of-the-box Shopify capabilities.

Front End Designer at Global Relay

September 1, 2018 - December 31, 2020

Collaborated in cross-functional sprints to implement rich UI and interaction design for enterprise-scale web applications; co-led development of the GlobalRelay Design System — building accessible, reusable React components and clear visual standards.

User Interface Designer at Global Relay

January 1, 2016 - September 30, 2018

Designed user interfaces, dashboards, and interaction patterns for enterprise archive and compliance platforms; built HTML/CSS prototypes to communicate design intent to engineering teams; contributed to icon systems, color palettes, and accessibility guidelines; participated in user research and UX discovery; collaborated across product, engineering, and QA.

Freelance Web & Brand Designer at Independent

May 1, 2012 - January 31, 2016

Designed and developed brand-aligned websites and web applications for clients including Mitacs, Vanhack, ITD Canada, and others; produced wireframes, UI designs, logos, brochures, and digital campaigns — owning projects end-to-end from concept to delivery; applied user personas and information architecture thinking to create multi-device experiences aligned to each client's brand identity.

Brand & Web Designer at Stellasoft

June 1, 2013 - January 31, 2014

Developed integrated brand identities spanning print, packaging, websites, and digital marketing collateral for multiple clients.

Web Designer at IESDE

August 1, 2010 - January 31, 2012

Designed UX/UI for web products and e-learning platforms; contributed to advertising campaigns and rebranding initiatives; ran A/B tests to evaluate design decisions and improve conversion on web campaigns.