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Performance marketing specialist with 4+ years scaling revenue using data-driven paid media and full-funnel optimization across Meta and Google (plus TikTok and programmatic). Experienced in managing budgets up to IDR 5B+, delivering strong ROAS, and improving both paid and organic performance. Skilled in technical SEO audits, on-page optimization, conversion tracking (GA4 via Google Tag Manager), and CRO-focused landing page optimization. Proven record of scaling ad spend efficiently (52%+), driving revenue growth (61%+), and supporting acquisition end-to-end for hospitality and education verticals.…Performance marketing specialist with 4+ years scaling revenue using data-driven paid media and full-funnel optimization across Meta and Google (plus TikTok and programmatic). Experienced in managing budgets up to IDR 5B+, delivering strong ROAS, and improving both paid and organic performance. Skilled in technical SEO audits, on-page optimization, conversion tracking (GA4 via Google Tag Manager), and CRO-focused landing page optimization. Proven record of scaling ad spend efficiently (52%+), driving revenue growth (61%+), and supporting acquisition end-to-end for hospitality and education verticals.

Willy Nugraha

Performance Marketer, Digital Marketer, PPC Manager, +1

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Performance marketing specialist with 4+ years scaling revenue using data-driven paid media and full-funnel optimization across Meta and Google (plus TikTok and programmatic). Experienced in managing budgets up to IDR 5B+, delivering strong ROAS, and improving both paid and organic performance. Skilled in technical SEO audits, on-page optimization, conversion tracking (GA4 via Google Tag Manager), and CRO-focused landing page optimization. Proven record of scaling ad spend efficiently (52%+), driving revenue growth (61%+), and supporting acquisition end-to-end for hospitality and education verticals.…Performance marketing specialist with 4+ years scaling revenue using data-driven paid media and full-funnel optimization across Meta and Google (plus TikTok and programmatic). Experienced in managing budgets up to IDR 5B+, delivering strong ROAS, and improving both paid and organic performance. Skilled in technical SEO audits, on-page optimization, conversion tracking (GA4 via Google Tag Manager), and CRO-focused landing page optimization. Proven record of scaling ad spend efficiently (52%+), driving revenue growth (61%+), and supporting acquisition end-to-end for hospitality and education verticals.

Available to hire

Performance marketing specialist with 4+ years scaling revenue using data-driven paid media and full-funnel optimization across Meta and Google (plus TikTok and programmatic). Experienced in managing budgets up to IDR 5B+, delivering strong ROAS, and improving both paid and organic performance.

Skilled in technical SEO audits, on-page optimization, conversion tracking (GA4 via Google Tag Manager), and CRO-focused landing page optimization. Proven record of scaling ad spend efficiently (52%+), driving revenue growth (61%+), and supporting acquisition end-to-end for hospitality and education verticals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Intermediate

Indonesian

Fluent

Work Experience

Corporate Performance Marketing Specialist at Singgasana Hotels & Resorts

August 1, 2023 - Present

• Managed multi-platform paid media campaigns across Meta, Google, Yandex, and Microsoft Ads • Executed technical SEO audits and on-page optimizations to improve SERP rankings and organic visibility • Produced SEO optimized content to increase organic traffic and support top of funnel acquisition • Implemented conversion tracking and GA4 setup via Google Tag Manager for 4 booking engine websites • Oversaw performance marketing for 4 hotel properties across Bali, Jakarta, Bandung, and Lombok • Managed a monthly advertising budget exceeding IDR 100M+ • Achieved ROAS 15.73 on Meta Ads and ROAS 19.52 on Google Ads for Ayodya Resort Bali (2025) • Managed a cumulative advertising spend of IDR 1B+ across all hotel properties • Drove a 61% increase in direct booking revenue, generating IDR 13B via Ayodya Resort Bali’s official website (2025) • Positioned Ayodya Resort Bali’s official website as the #3 revenue contributor, outperforming most OTAs (2025) • Collaborated with cross functional digital teams to develop high converting, SEO friendly, user centric websites • Successfully scaled campaigns with a 52% increase in ad spend, resulting in a 61% revenue uplift for direct bookings

Sr. Digital Marketing Specialist at PT. Mega Harapan Mulia (Kelas.com)

December 1, 2021 - June 30, 2023

• Simplified Facebook Ads account structure, reducing audience overlap, cutting costs by 38%, and increasing revenue by 25% • Generated consistent and profitable revenue within 3 months of campaign optimization • Managed a total advertising budget of IDR 5B+ across 3 products on Meta and Google Ads • Achieved 3 consecutive weeks of revenue growth after taking full ownership of a product, exceeding all previous performance benchmarks • Generated IDR 2.5B in revenue and 48,977 purchases for a single product while maintaining IDR 1.6B in ad spend • Contributed strategic ideas for product development, social media content, and campaign execution, several of which were successfully implemented • Led the first ever #BERKAH (Belajar dan Sedekah) Ramadan campaign, delivering profit while supporting an orphanage foundation • Executed a paid media campaign for the Digital Marketing course category, increasing subscription revenue by 42% • Managed monthly integrated marketing campaigns to drive both revenue growth and brand awareness • Improved website performance and organic search rankings through SEO best practices