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Dynamic and results-oriented creative professional with over 5 years of experience in digital strategy, content creation, copywriting, and commercial production. Proven track record in driving brand growth through innovative campaigns, social media engagement, and video production for global brands including Lee Kum Kee, Standard Chartered, HSBC, Canon, Philips, Cigna, and Starbucks etc. Skilled in TTL campaigns, UGC strategies, and cross-functional team leadership. Passionate about leveraging creativity to deliver measurable business impact.…Dynamic and results-oriented creative professional with over 5 years of experience in digital strategy, content creation, copywriting, and commercial production. Proven track record in driving brand growth through innovative campaigns, social media engagement, and video production for global brands including Lee Kum Kee, Standard Chartered, HSBC, Canon, Philips, Cigna, and Starbucks etc. Skilled in TTL campaigns, UGC strategies, and cross-functional team leadership. Passionate about leveraging creativity to deliver measurable business impact.

Wincy Chiu

Creative Director, Brand Strategist, Marketing Strategist, +2

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Dynamic and results-oriented creative professional with over 5 years of experience in digital strategy, content creation, copywriting, and commercial production. Proven track record in driving brand growth through innovative campaigns, social media engagement, and video production for global brands including Lee Kum Kee, Standard Chartered, HSBC, Canon, Philips, Cigna, and Starbucks etc. Skilled in TTL campaigns, UGC strategies, and cross-functional team leadership. Passionate about leveraging creativity to deliver measurable business impact.…Dynamic and results-oriented creative professional with over 5 years of experience in digital strategy, content creation, copywriting, and commercial production. Proven track record in driving brand growth through innovative campaigns, social media engagement, and video production for global brands including Lee Kum Kee, Standard Chartered, HSBC, Canon, Philips, Cigna, and Starbucks etc. Skilled in TTL campaigns, UGC strategies, and cross-functional team leadership. Passionate about leveraging creativity to deliver measurable business impact.

Available to hire

Dynamic and results-oriented creative professional with over 5 years of experience in digital strategy, content creation, copywriting, and commercial production. Proven track record in driving brand growth through innovative campaigns, social media engagement, and video production for global brands including Lee Kum Kee, Standard Chartered, HSBC, Canon, Philips, Cigna, and Starbucks etc. Skilled in TTL campaigns, UGC strategies, and cross-functional team leadership. Passionate about leveraging creativity to deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Creative Strategist at Hungry Digital

November 1, 2020 - February 1, 2024

Led digital strategy and creative execution for multiple campaigns, including through-the-line initiatives. Designed and produced campaigns and social posts across brands (e.g., HSBC, Canon, Philips, Cigna) with a focus on audience-centric messaging, engagement, and conversions. Managed end-to-end production, coordinating talent, locations, and post-production to deliver polished content on time and within budget. Drove client growth and demonstrated measurable impact through content that boosted engagement and brand metrics.

Media Executive at Starcom Worldwide

February 1, 2024 - Present

Managed SEM, media planning, and post-buy analysis for Procter & Gamble brands (Whisper & Pampers). Collaborated across teams to optimize media investments and consistently met performance targets.

Digital Solutions Consultant at Women in Finance Asia

June 1, 2017 - August 1, 2017

Devised a content strategy that expanded outreach to over 3,000 members. Guided digital initiatives and contributed to the organization’s online presence and engagement.