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Hi, I'm Winnie Yu, a Montreal-based student blending psychology with digital storytelling. I enjoy creating engaging social content, analyzing data to drive reach, and collaborating across teams to tailor messaging for diverse audiences. My experience building and managing content for nonprofits and remote teams has sharpened my project coordination, communication, and creative problem-solving skills. I’m excited to apply my energy to roles in content creation, social media, and marketing strategy.…Hi, I'm Winnie Yu, a Montreal-based student blending psychology with digital storytelling. I enjoy creating engaging social content, analyzing data to drive reach, and collaborating across teams to tailor messaging for diverse audiences. My experience building and managing content for nonprofits and remote teams has sharpened my project coordination, communication, and creative problem-solving skills. I’m excited to apply my energy to roles in content creation, social media, and marketing strategy.

Winnie Yu

Content Creator, Video Editor, Content Producer, +2

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Hi, I'm Winnie Yu, a Montreal-based student blending psychology with digital storytelling. I enjoy creating engaging social content, analyzing data to drive reach, and collaborating across teams to tailor messaging for diverse audiences. My experience building and managing content for nonprofits and remote teams has sharpened my project coordination, communication, and creative problem-solving skills. I’m excited to apply my energy to roles in content creation, social media, and marketing strategy.…Hi, I'm Winnie Yu, a Montreal-based student blending psychology with digital storytelling. I enjoy creating engaging social content, analyzing data to drive reach, and collaborating across teams to tailor messaging for diverse audiences. My experience building and managing content for nonprofits and remote teams has sharpened my project coordination, communication, and creative problem-solving skills. I’m excited to apply my energy to roles in content creation, social media, and marketing strategy.

Available to hire

Hi, I’m Winnie Yu, a Montreal-based student blending psychology with digital storytelling. I enjoy creating engaging social content, analyzing data to drive reach, and collaborating across teams to tailor messaging for diverse audiences.

My experience building and managing content for nonprofits and remote teams has sharpened my project coordination, communication, and creative problem-solving skills. I’m excited to apply my energy to roles in content creation, social media, and marketing strategy.

Skills

Microsoft Office

Canva

Facebook

Experience Level

Microsoft Office

Expert

Canva

Intermediate

Facebook

Intermediate

Language

English

Fluent

Work Experience

Social Media Specialist at Local Foundation of Canada

June 1, 2025 - August 1, 2025

Created and scheduled content across Instagram, TikTok, and LinkedIn, contributing to a 200% increase in reach and 80% growth in engagement. Produced short-form videos and engaged with audiences to boost community interaction. Tracked analytics and trends to optimize posts and support monthly reports. Worked across teams to tailor messaging for diverse audiences and supported ad reads and edits across organizational projects and initiatives.

Human Resources Specialist at Canyon Entertainment

May 1, 2025 - July 31, 2025

Oversaw and supported a cohort of 20 interns through weekly check-ins, assisting with questions, issues, and ongoing engagement. Coordinated onboarding and offboarding processes, ensuring timely documentation and smooth transitions. Conducted initial interviews and supported the recruitment process for students at University Canada West.

Star Creator at Frever

February 1, 2022 - February 28, 2023

Managed and marketed a social media creator platform, achieving over 187K views across YouTube and TikTok. Consistently produced daily content tailored to a niche audience and leveraged analytics to optimize performance.