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I’m Emma, a performance marketing consultant specialized in building scalable, conversion-driven growth systems for B2B and B2C brands. Over the past years, I’ve managed and optimized five-figure monthly advertising budgets across Meta (Facebook & Instagram), Google Ads, Pinterest and LinkedIn — combining strategy, execution and data-driven optimization to turn traffic into measurable business results. My expertise covers the full funnel: from marketing strategy and channel planning to campaign setup, tracking implementation, conversion rate optimization and continuous performance controlling. I work with clean tracking setups (GA4, GTM, Meta Pixel) to ensure decisions are based on reliable data. I’ve supported companies across a wide range of industries, from B2B software and education to supplements, lifestyle products and e-commerce brands, always with a strong focus on profitability, scalability and sustainable growth. What sets me apart is my strategic mindset combined with hands-on execution: I don’t just run ads — I build performance systems that align marketing, business goals and customer journeys.…I’m Emma, a performance marketing consultant specialized in building scalable, conversion-driven growth systems for B2B and B2C brands. Over the past years, I’ve managed and optimized five-figure monthly advertising budgets across Meta (Facebook & Instagram), Google Ads, Pinterest and LinkedIn — combining strategy, execution and data-driven optimization to turn traffic into measurable business results. My expertise covers the full funnel: from marketing strategy and channel planning to campaign setup, tracking implementation, conversion rate optimization and continuous performance controlling. I work with clean tracking setups (GA4, GTM, Meta Pixel) to ensure decisions are based on reliable data. I’ve supported companies across a wide range of industries, from B2B software and education to supplements, lifestyle products and e-commerce brands, always with a strong focus on profitability, scalability and sustainable growth. What sets me apart is my strategic mindset combined with hands-on execution: I don’t just run ads — I build performance systems that align marketing, business goals and customer journeys.

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Marketing Strategist, Marketer, Marketing Analyst, +3

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I’m Emma, a performance marketing consultant specialized in building scalable, conversion-driven growth systems for B2B and B2C brands. Over the past years, I’ve managed and optimized five-figure monthly advertising budgets across Meta (Facebook & Instagram), Google Ads, Pinterest and LinkedIn — combining strategy, execution and data-driven optimization to turn traffic into measurable business results. My expertise covers the full funnel: from marketing strategy and channel planning to campaign setup, tracking implementation, conversion rate optimization and continuous performance controlling. I work with clean tracking setups (GA4, GTM, Meta Pixel) to ensure decisions are based on reliable data. I’ve supported companies across a wide range of industries, from B2B software and education to supplements, lifestyle products and e-commerce brands, always with a strong focus on profitability, scalability and sustainable growth. What sets me apart is my strategic mindset combined with hands-on execution: I don’t just run ads — I build performance systems that align marketing, business goals and customer journeys.…I’m Emma, a performance marketing consultant specialized in building scalable, conversion-driven growth systems for B2B and B2C brands. Over the past years, I’ve managed and optimized five-figure monthly advertising budgets across Meta (Facebook & Instagram), Google Ads, Pinterest and LinkedIn — combining strategy, execution and data-driven optimization to turn traffic into measurable business results. My expertise covers the full funnel: from marketing strategy and channel planning to campaign setup, tracking implementation, conversion rate optimization and continuous performance controlling. I work with clean tracking setups (GA4, GTM, Meta Pixel) to ensure decisions are based on reliable data. I’ve supported companies across a wide range of industries, from B2B software and education to supplements, lifestyle products and e-commerce brands, always with a strong focus on profitability, scalability and sustainable growth. What sets me apart is my strategic mindset combined with hands-on execution: I don’t just run ads — I build performance systems that align marketing, business goals and customer journeys.

Available to hire

I’m Emma, a performance marketing consultant specialized in building scalable, conversion-driven growth systems for B2B and B2C brands.

Over the past years, I’ve managed and optimized five-figure monthly advertising budgets across Meta (Facebook & Instagram), Google Ads, Pinterest and LinkedIn — combining strategy, execution and data-driven optimization to turn traffic into measurable business results.

My expertise covers the full funnel: from marketing strategy and channel planning to campaign setup, tracking implementation, conversion rate optimization and continuous performance controlling.
I work with clean tracking setups (GA4, GTM, Meta Pixel) to ensure decisions are based on reliable data.

I’ve supported companies across a wide range of industries, from B2B software and education to supplements, lifestyle products and e-commerce brands, always with a strong focus on profitability, scalability and sustainable growth.

What sets me apart is my strategic mindset combined with hands-on execution: I don’t just run ads — I build performance systems that align marketing, business goals and customer journeys.