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I am a creative and data-driven marketing professional with a proven track record in building and executing digital strategies that boost brand visibility, attract the right audiences, and drive measurable business growth. I excel at cross-functional collaboration across content, design, and technology to deliver cohesive brand experiences, optimized funnels, and high-quality leads. I’m seeking a forward-thinking organization where I can contribute to scalable growth through innovative marketing strategies and data-informed decision making.…I am a creative and data-driven marketing professional with a proven track record in building and executing digital strategies that boost brand visibility, attract the right audiences, and drive measurable business growth. I excel at cross-functional collaboration across content, design, and technology to deliver cohesive brand experiences, optimized funnels, and high-quality leads. I’m seeking a forward-thinking organization where I can contribute to scalable growth through innovative marketing strategies and data-informed decision making.

William Alejandro Serna Cazaux

Marketing Strategist, Brand Strategist, Growth Marketer, +4

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I am a creative and data-driven marketing professional with a proven track record in building and executing digital strategies that boost brand visibility, attract the right audiences, and drive measurable business growth. I excel at cross-functional collaboration across content, design, and technology to deliver cohesive brand experiences, optimized funnels, and high-quality leads. I’m seeking a forward-thinking organization where I can contribute to scalable growth through innovative marketing strategies and data-informed decision making.…I am a creative and data-driven marketing professional with a proven track record in building and executing digital strategies that boost brand visibility, attract the right audiences, and drive measurable business growth. I excel at cross-functional collaboration across content, design, and technology to deliver cohesive brand experiences, optimized funnels, and high-quality leads. I’m seeking a forward-thinking organization where I can contribute to scalable growth through innovative marketing strategies and data-informed decision making.

Available to hire

I am a creative and data-driven marketing professional with a proven track record in building and executing digital strategies that boost brand visibility, attract the right audiences, and drive measurable business growth.

I excel at cross-functional collaboration across content, design, and technology to deliver cohesive brand experiences, optimized funnels, and high-quality leads. I’m seeking a forward-thinking organization where I can contribute to scalable growth through innovative marketing strategies and data-informed decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Warehouse Operative / Online Sales Support at Farrow & Ball

August 1, 2018 - November 1, 2020

Supported online sales operations and logistics to ensure smooth workflow; coordinated inventory and stock organization; collaborated with e-commerce teams to optimize dispatch accuracy and delivery timings; contributed to exceptional customer service and timely order fulfilment.

Digital Project Manager / Onboarding Specialist at Macro Active

June 1, 2022 - October 2, 2024

Served as hybrid project manager and marketing strategist supporting fitness content creators launching and scaling their branded digital platforms. Acted as liaison between clients, marketing, design, and tech teams to deliver high-performing digital solutions aligned with brand identity and business goals. Managed end-to-end launch process for 40+ digital fitness platforms, ensuring on-time delivery and client satisfaction. Designed custom roadmaps focused on brand storytelling, customer experience, and sales growth. Provided hands-on consulting for content strategy, customer journey mapping, and campaign optimization. Increased client retention by 25% through personalized support and proactive communication. Analyzed KPI metrics and implemented data-informed action plans to improve ROI. Increased project completion success rate by 15% with optimized workflows and proactive stakeholder communication.

Digital Marketing Project Coordinator - Remote at Independent Client

March 1, 2025 - May 2, 2025

Led digital marketing, sales, and product launch strategy for a high-value information product. Oversaw all stages of campaign development from strategic planning to content rollout and post-launch analytics. Combined marketing automation, CRM design, and creative storytelling to build a cohesive brand experience and seamless customer acquisition and engagement. Designed and implemented a comprehensive digital marketing ecosystem generating five-figure revenue within the first launch cycle. Created and optimized a custom CRM system that improved lead tracking, nurturing, and conversions efficiency by 35%. Directed across-functional remote team (content, design, tech) to deliver a cohesive brand experience and seamless customer journey. Elevated online presence through data-driven content strategy, resulting in 18% social media growth and higher conversion rates. Delivered post-launch analytics and optimization reports to guide future campaigns.

Digital Marketing Project Coordinator at Independent Client (Remote Freelance)

March 1, 2025 - May 1, 2025

Led digital marketing, sales, and product launch strategy for a high-value information product, across the full lifecycle from strategic planning to content rollout and post-launch analytics. Coordinated marketing automation, CRM design, and storytelling to deliver a cohesive brand experience and seamless client acquisition and engagement. Created and optimized a comprehensive digital marketing ecosystem that generated five-figure revenue within the first launch cycle. Built a CRM system to improve lead tracking, nurturing, and conversions by 35%. Directed a cross-functional remote team (content, design, tech) to deliver a cohesive brand experience and smooth customer journey. Strengthened online presence through data-driven content strategy, resulting in increased social media engagement and improved conversion rates. Delivered post-launch analytics and optimization reports to guide ongoing growth.

Warehouse Operative / Online Sales Support at Farrow & Ball

January 1, 2021 - September 1, 2021

Supported online sales operations and logistics to ensure smooth workflow and timely order fulfillment. Coordinated inventory management and stock organization to support digital sales. Collaborated with e-commerce teams to optimize dispatch accuracy and delivery times. Contributed to exceptional customer service and strong brand presence.

Sales & Customer Service Assistant / Logistics Coordinator at Arounders

August 1, 2018 - November 1, 2020

Oversaw daily operations, customer service, and social media initiatives to ensure exceptional customer satisfaction and strong brand presence. Developed local advertising campaigns to attract and convert new customers. Managed warm leads through consultative selling and excellent after-sales support. Identified upselling opportunities that boosted average sales per client. Streamlined logistics and delivery workflows, improving efficiency and reliability.

Digital Marketing Project Coordinator at Freelance (Remote)

March 1, 2025 - May 1, 2025

Coordinated social media and email marketing content strategy; built and maintained multi-channel content calendars; produced four short-form videos and five to six story sequences per week; maintained a consistent brand voice; led a cross-functional remote team to deliver cohesive brand experiences; generated five-figure revenue in the first launch week and improved social growth and signups through data-driven strategies.

Digital Marketing Specialist at Fluent Technology

February 1, 2026 - Present

Led multi-channel digital marketing initiatives including SEO-driven content, social media growth, CRM optimization and lead nurturing; automated CRM workflows, improved segmentation and conversion efficiency; achieved 18% social growth and 32% newsletter signups.

Digital Project Manager / Onboarding Specialist at Macro Active

February 1, 2021 - September 1, 2021

Supported online sales operations and logistics processes to ensure smooth workflow and timely order fulfilment; co-ordinated inventory management and stock organization to support digital sales operations.

Operations & Social Media Lead at Farrow & Ball

August 1, 2018 - November 1, 2020

Oversaw daily operations, customer service, and social media initiatives to ensure exceptional customer satisfaction and strong brand presence; developed local advertising campaigns; managed warm leads through consultative selling and after-sales support.