I'm a senior packaging designer and art director with 25+ years of experience leading end-to-end packaging design for major CPG brands.\n\nI excel at building scalable brand systems, launching product line extensions, and delivering production-ready design across high-volume portfolios, collaborating with cross-functional teams and vendors to bring concepts to life.

William Mendoza

I'm a senior packaging designer and art director with 25+ years of experience leading end-to-end packaging design for major CPG brands.\n\nI excel at building scalable brand systems, launching product line extensions, and delivering production-ready design across high-volume portfolios, collaborating with cross-functional teams and vendors to bring concepts to life.

Available to hire

I’m a senior packaging designer and art director with 25+ years of experience leading end-to-end packaging design for major CPG brands.\n\nI excel at building scalable brand systems, launching product line extensions, and delivering production-ready design across high-volume portfolios, collaborating with cross-functional teams and vendors to bring concepts to life.

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Language

English
Fluent

Work Experience

Senior Packaging Designer / Production at LIQUID IV
March 1, 2024 - December 1, 2024
Lead end-to-end packaging design across product lines while establishing brand guidelines, improving file systems, and managing production delivery across multiple print vendors.
Senior Packaging Designer / Production at AMYLU FOODS
August 1, 2023 - November 1, 2023
Led packaging design for product launches and extensions while building brand guidelines and streamlining file organization and production workflows.
Senior Packaging Designer at MARKS DESIGN AGENCY (Chicago)
April 1, 2023 - August 1, 2023
Directed end-to-end packaging design for TopCo private label brands across multiple categories, creating scalable brand systems, leading product extensions, and overseeing photography and production execution.
Senior Packaging Designer / Art Director at INSTANT BRANDS
March 1, 2023 - April 1, 2023
Led creative direction and execution for Instant Pot packaging, including new product extensions, brand development, and production-ready delivery in collaboration with cross-functional teams.
Senior Packaging Designer / Art Director / Production at BLUE BUFFALO
October 1, 2021 - October 1, 2022
Led packaging design across product lines and played a key role in transitioning the Nudges brand into Blue Buffalo portfolio while launching new product lines and supporting digital assets.
Senior Packaging Designer / Art Director at ANHEUSER-BUSCH
February 1, 2022 - Present
Selected for Innovation Design Week, where I developed brand voice and messaging for forward-looking beverage concepts.
Senior Packaging Designer at BLICK ART MATERIALS
December 1, 2020 - February 1, 2021
Led the end-to-end redesign of a core product line and presented creative direction to executive stakeholders.
Senior Packaging Designer at PARIS PRESENTS INC
May 1, 2020 - October 1, 2020
Partnered with executive stakeholders on brand redesign while managing overseas print production, prepress, and project workflow coordination.
Senior Packaging Designer / Art Director / Production at MOLEKULE TECH
September 1, 2020 - September 1, 2021
Led packaging design from concept through production while collaborating cross-functionally and managing full lifecycle delivery of packaging assets.
Senior Packaging Designer at RXBAR
July 1, 2017 - December 1, 2019
Led packaging design across all product lines, establishing brand architecture, launching Kids RXBAR, and improving creative workflows across teams.
Senior Packaging Designer at MOTOR DESIGN
August 1, 2016 - May 1, 2017
Designed and developed CPG packaging for Aldi private label products while collaborating with international teams and improving internal workflows.
Senior Packaging Designer / Retail at VETNIQUE
January 1, 2025 - May 1, 2026
Led Vetnique’s global packaging rebrand, driving design through production, building team workflows, creating retail displays for big-box retailers, and integrating AI-generated imagery across packaging and marketing.

Education

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Qualifications

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Industry Experience

Consumer Goods, Retail, Manufacturing, Professional Services, Media & Entertainment