Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Brand-trained, product-focused designer with three years of experience—mostly in crypto, iGaming and other regulated categories. I define brand identities and build scalable design systems, alongside designers and developers. I audit and rebuild design systems for consistency, ship responsive redesigns informed by behavioural data, and translate early briefs into brand identities and visual systems carried across product and marketing.…Brand-trained, product-focused designer with three years of experience—mostly in crypto, iGaming and other regulated categories. I define brand identities and build scalable design systems, alongside designers and developers. I audit and rebuild design systems for consistency, ship responsive redesigns informed by behavioural data, and translate early briefs into brand identities and visual systems carried across product and marketing.

Maë-Lou Witman

Brand Designer, UI Designer, UX Designer, +2





Brand-trained, product-focused designer with three years of experience—mostly in crypto, iGaming and other regulated categories. I define brand identities and build scalable design systems, alongside designers and developers. I audit and rebuild design systems for consistency, ship responsive redesigns informed by behavioural data, and translate early briefs into brand identities and visual systems carried across product and marketing.…Brand-trained, product-focused designer with three years of experience—mostly in crypto, iGaming and other regulated categories. I define brand identities and build scalable design systems, alongside designers and developers. I audit and rebuild design systems for consistency, ship responsive redesigns informed by behavioural data, and translate early briefs into brand identities and visual systems carried across product and marketing.

Available to hire

Brand-trained, product-focused designer with three years of experience—mostly in crypto, iGaming and other regulated categories. I define brand identities and build scalable design systems, alongside designers and developers.

I audit and rebuild design systems for consistency, ship responsive redesigns informed by behavioural data, and translate early briefs into brand identities and visual systems carried across product and marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Freelance Designer at w/ml (wmaelou.com)

January 1, 2024 - Present

Provided brand identity, UI, and visual communication for clients across hospitality, healthcare, and wellness.

Graphic & UX/UI Designer at Bitsler

January 1, 2024 - January 1, 2026

Audited and rebuilt the design system, resolving inconsistencies across components. Shipped responsive redesign informed by Microsoft Clarity heatmaps and session recordings, migrating the live platform with 0 days offline. Set brand direction and structured design systems with a fellow designer, collaborating with developers from handoff to live implementation. Built a design system to 72 component sets used consistently across 209 screens. Pushed promotional concepts and redesigned mechanics beyond the brief by identifying gaps and designing flows to close them. Modernized visual direction via brand research and competitive benchmarking while preserving conventions relied on by the audience. Translated an early brand brief into a full brand identity and visual system across product and marketing, contributing to UI alongside a second designer.

Branding & UI Designer at Pump.io

July 1, 2023 - July 1, 2026

Produced promotional banners and multi-size social campaign assets across print and digital. Worked on brand and UI design deliverables, ensuring alignment with campaign needs and visual consistency across formats.