I am a hybrid marketer and creative lead with over 10 years of experience specializing in brand strategy, content creation, and campaign execution. I have a passion for transforming brand philosophies into compelling storytelling that resonates across both digital and offline platforms. Over the years, I've led diverse projects ranging from automotive launches to sustainability campaigns, consistently delivering high-quality content and measurable results. My strength lies in blending creativity with strategic thinking, working collaboratively across teams to produce integrated marketing campaigns. I enjoy partnering with influencers and managing content production end-to-end, ensuring each project amplifies the brand's core message and drives audience engagement. I am enthusiastic about continuing to innovate and make a positive impact through creative marketing solutions.

Wonrak Jung

I am a hybrid marketer and creative lead with over 10 years of experience specializing in brand strategy, content creation, and campaign execution. I have a passion for transforming brand philosophies into compelling storytelling that resonates across both digital and offline platforms. Over the years, I've led diverse projects ranging from automotive launches to sustainability campaigns, consistently delivering high-quality content and measurable results. My strength lies in blending creativity with strategic thinking, working collaboratively across teams to produce integrated marketing campaigns. I enjoy partnering with influencers and managing content production end-to-end, ensuring each project amplifies the brand's core message and drives audience engagement. I am enthusiastic about continuing to innovate and make a positive impact through creative marketing solutions.

Available to hire

I am a hybrid marketer and creative lead with over 10 years of experience specializing in brand strategy, content creation, and campaign execution. I have a passion for transforming brand philosophies into compelling storytelling that resonates across both digital and offline platforms. Over the years, I’ve led diverse projects ranging from automotive launches to sustainability campaigns, consistently delivering high-quality content and measurable results.

My strength lies in blending creativity with strategic thinking, working collaboratively across teams to produce integrated marketing campaigns. I enjoy partnering with influencers and managing content production end-to-end, ensuring each project amplifies the brand’s core message and drives audience engagement. I am enthusiastic about continuing to innovate and make a positive impact through creative marketing solutions.

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Language

English
Intermediate
Korean
Fluent

Work Experience

Creative Director / Head of Planning at HICCUP Inc.
March 1, 2025 - August 22, 2025
Led integrated marketing campaigns across various industries including automotive, public sector, and sustainability. Developed brand strategies, produced both digital and offline content, and analyzed campaign performance to optimize results. Key projects included Hyundai new car launch, CESCO ESG campaign, Central Election Commission fair election promotion, and Patagonia brand content.
Content Producer / Production Team Lead at Media lap
August 1, 2019 - August 22, 2025
Collaborated with CJ ENM to plan and produce MCN content, working closely with influencers to create YouTube campaigns and promotional videos. Managed all production phases from ideation to publishing, improving project completion rates and campaign impact.
Marketing Manager at levee brewery
January 1, 2018 - August 22, 2025
Launched a craft beer brand from the ground up by developing strategy, content, and executing marketing efforts. Rolled out social media campaigns, pop-up events, food pairing experiences, and forged partnerships with local cafes and sports teams such as Suwon Bluewings.
Content Director at Halftime
June 1, 2014 - August 22, 2025
Produced exhibition content for LG Electronics’ TV division at prominent industry events like CES and IFA. Directed concept, shooting, motion graphics, sound design, and editing to deliver high-quality video showcases of OLED and Super UHD displays. Repeatedly re-contracted due to exceptional project quality and client satisfaction.

Education

B.A. in Mass Communication at Dongmyung University
January 11, 2030 - August 22, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Government, Media & Entertainment, Manufacturing, Other