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I am a Senior Product Designer with over 7 years of experience specializing in e-commerce and enterprise SaaS. I focus on improving conversion rates and checkout processes through JTBD research, rapid prototyping, A/B testing, and data analytics using tools like FullStory and Amplitude. I have expertise in design systems and creating scalable user flows including cart, delivery, and support functionalities. Currently, I am open to relocation opportunities. Throughout my career, I have led design initiatives for AI-driven app builders, cross-platform B2B SaaS platforms, and HR Tech applications for seafarers. I collaborate closely with engineering teams to streamline design-to-code processes and accelerate product delivery. My work emphasizes research-driven design and user experience optimization to drive business impact and user satisfaction.…I am a Senior Product Designer with over 7 years of experience specializing in e-commerce and enterprise SaaS. I focus on improving conversion rates and checkout processes through JTBD research, rapid prototyping, A/B testing, and data analytics using tools like FullStory and Amplitude. I have expertise in design systems and creating scalable user flows including cart, delivery, and support functionalities. Currently, I am open to relocation opportunities. Throughout my career, I have led design initiatives for AI-driven app builders, cross-platform B2B SaaS platforms, and HR Tech applications for seafarers. I collaborate closely with engineering teams to streamline design-to-code processes and accelerate product delivery. My work emphasizes research-driven design and user experience optimization to drive business impact and user satisfaction.

Nick Polk Ovnikov

Product Designer, UX Designer, UI Designer, +2

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I am a Senior Product Designer with over 7 years of experience specializing in e-commerce and enterprise SaaS. I focus on improving conversion rates and checkout processes through JTBD research, rapid prototyping, A/B testing, and data analytics using tools like FullStory and Amplitude. I have expertise in design systems and creating scalable user flows including cart, delivery, and support functionalities. Currently, I am open to relocation opportunities. Throughout my career, I have led design initiatives for AI-driven app builders, cross-platform B2B SaaS platforms, and HR Tech applications for seafarers. I collaborate closely with engineering teams to streamline design-to-code processes and accelerate product delivery. My work emphasizes research-driven design and user experience optimization to drive business impact and user satisfaction.…I am a Senior Product Designer with over 7 years of experience specializing in e-commerce and enterprise SaaS. I focus on improving conversion rates and checkout processes through JTBD research, rapid prototyping, A/B testing, and data analytics using tools like FullStory and Amplitude. I have expertise in design systems and creating scalable user flows including cart, delivery, and support functionalities. Currently, I am open to relocation opportunities. Throughout my career, I have led design initiatives for AI-driven app builders, cross-platform B2B SaaS platforms, and HR Tech applications for seafarers. I collaborate closely with engineering teams to streamline design-to-code processes and accelerate product delivery. My work emphasizes research-driven design and user experience optimization to drive business impact and user satisfaction.

Available to hire

I am a Senior Product Designer with over 7 years of experience specializing in e-commerce and enterprise SaaS. I focus on improving conversion rates and checkout processes through JTBD research, rapid prototyping, A/B testing, and data analytics using tools like FullStory and Amplitude. I have expertise in design systems and creating scalable user flows including cart, delivery, and support functionalities. Currently, I am open to relocation opportunities.

Throughout my career, I have led design initiatives for AI-driven app builders, cross-platform B2B SaaS platforms, and HR Tech applications for seafarers. I collaborate closely with engineering teams to streamline design-to-code processes and accelerate product delivery. My work emphasizes research-driven design and user experience optimization to drive business impact and user satisfaction.

Skills

Figma

Product Design

SaaS

Experience Level

Figma

Expert

Product Design

Expert

SaaS

Expert

Language

English

Advanced

Bulgarian

Beginner

Russian

Fluent

Work Experience

Sr. Product Designer at Frogma

October 1, 2024 - Present

Led end-to-end design for an AI builder transforming prompts and Figma files into responsive, multi-page applications. Defined product vision, workflows, and a reusable token-based design system enabling high-quality fast shipping. Developed a novel AI interaction model improving task success and reducing handoff cycles with engineering. Collaborated on design-to-code pipelines to accelerate iterations and rapid production-ready feature releases.

Sr. Product Designer at VMware

May 1, 2024 - September 5, 2025

Managed cross-platform UI initiatives for a B2B SaaS cloud platform. Utilized FullStory and backend telemetry to prioritize UX improvements, increasing in-app engagement by 25% in three months. Established JTBD personas and a research cadence to align roadmaps and deliver five major updates with clearer problem framing and success metrics. Designed a global B2B support experience to reduce friction and scale issue resolution. Rebuilt internal design library with smart components, improving team usability and cutting time-to-market from eight to five weeks.

Lead Product Designer at Krew Guru

March 1, 2023 - September 5, 2025

Led design for an HR Tech SaaS platform targeting seafarers across web and mobile. Conducted JTBD research, usability testing, and leveraged analytics with Amplitude to iterate on workflows. Reduced seafarer CV creation time significantly using templates and autofill, boosting submission rates and hiring speed. Delivered mobile workflows improving activation and reducing drop-offs through onboarding improvements and offline document uploads. Implemented a new Figma-based design system that reduced design-to-development handoff time by 40%.

Product Designer at Yandex

February 1, 2021 - September 5, 2025

Owned end-to-end UX for e-commerce marketplace cart, checkout, and delivery flows. Enhanced checkout by optimizing address and payment steps and unifying validation states, increasing conversions by 30% and reducing payment drop-offs. Improved delivery and discovery UX, raising order completion by 18% and decreasing support queries related to order status by 22%.

Product Designer at KickEX

September 1, 2019 - September 5, 2025

Redesigned a multilingual crypto trading platform across web and mobile, focusing on secure, high-performance UX. Unified components and localization to support advanced orders, KYC tiers, and staking features, reducing errors and improving task success across key markets.