Nadiah Nanni

Led the integrated creative strategy for Amazon UK's #1 teeth whitening brand, overseeing the campaign process from insight to creative execution with a focus on Paid Social and overall marketing communications. Developed strategic frameworks, owned the full creative pipeline including content calendars and paid ads testing roadmaps, and ensured brand consistency across owned, earned, and paid media. Produced multiple high-performing paid ads with monthly spend >$10K and low CPA; launched the brand’s first Out-Of-Home campaign at the London Underground, achieving 1.4M reach and 5M impressions.

Led end-to-end creative strategy for Amazon UK's #1 teeth whitening brand. Pioneered creative workflows and training systems, mentoring cross-functional teams to adopt structured creative testing roadmaps and efficient campaign processes across Meta and TikTok. Developed custom AI agents to streamline scriptwriting, concept testing, and performance analysis, reducing production timelines while elevating creative output. Directed creator-led campaigns from concept to delivery, shaping scripting, production, and editing standards aligned with platform best practices. Partnered with media buyers to interpret performance data into actionable creative strategies, strengthening ROAS and reducing CPA. Championed a creativity-first approach to ensure content remained bold, culturally relevant, and emotionally resonant.

Led creative strategy for an 8-figure UK e-commerce brand, achieving multiple winning ads that scaled monthly ad spend from £10K to £150K while maintaining strong ROAS. Managed end-to-end creative workflows across all formats and channels for a team of 6 across Europe and Asia, including launching the brand's first OOH campaign at the London Underground (1.4M reach, 5M impressions). Led creative briefings, strategy presentations, and feedback loops with talent, content creators, TikTok affiliates, and agency partners. Facilitated creative and strategy workshops to uncover new growth opportunities and inform campaign direction. Maintained brand visual identity across owned, earned, and paid media while managing project timelines and creative resources. Developed communication frameworks that shaped product positioning and GTM strategies, overseeing end-to-end launch execution and managing external contractors and agency partners at scale.