Available to hire
I’m Nadiah Nanni, a Creative Strategist with 9+ years experience leading end-to-end creative strategy, development, and execution for global and local advertising campaigns. I started my career as a copywriter who developed a passion for problem-solving through creative strategy.
I love distilling data insights, cultural trends, and human truths into clear narratives and high-impact ad creatives to drive business outcomes. I thrive in lean teams that move fast, and I value autonomy, openness and creative excellence. I’m passionate about self-development, health and sports, and I bring a mix of strategic instinct and storytelling craft to create work that is on-brand, audience-first, and memorable across any touchpoint.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Head of Creative Strategy at MySweetSmile Ltd (UK)
August 1, 2025 - September 17, 2025Led end-to-end creative strategy for Amazon UK's #1 teeth whitening brand. Pioneered creative workflows and training systems, mentoring cross-functional teams to adopt structured creative testing roadmaps and efficient campaign processes across Meta and TikTok. Developed custom AI agents to streamline scriptwriting, concept testing, and performance analysis, reducing production timelines while elevating creative output. Directed creator-led campaigns from concept to delivery, shaping scripting, production, and editing standards aligned with platform best practices. Partnered with media buyers to interpret performance data into actionable creative strategies, strengthening ROAS and reducing CPA. Championed a creativity-first approach to ensure content remained bold, culturally relevant, and emotionally resonant.
Head of Creative Strategy at Content Mogul (AUS)
January 1, 2020 - January 10, 2024Led end-to-end creative and content strategies for multiple ecommerce brands, championing a creative-first approach to performance marketing that drove growth. Developed strategic roadmaps that increased AOV and reduced CAC; campaigns generated over $1M in monthly revenue for a small business client. Pioneered new creative capabilities for clients, launching automated UGC collection systems for TikTok and introducing AI-driven workflows to boost efficiency, streamline scriptwriting, and unlock innovative campaign ideas. Built and nurtured high-performing creative teams, mentoring copywriters, designers, and editors to translate complex requirements into clear, actionable steps while fostering collaboration and morale.
Creative Strategist at Freeman APAC
December 1, 2020 - September 17, 2025Conceptualised, scripted, and produced B2B campaigns, including 'Are You Stressed or Blessed?', which won Bronze at Event Marketing Awards 2021. Developed large-scale brand experience concepts for high-profile clients including YouTube FanFest, DBS NAV, and Marina Bay Sands. Created hybrid event formats across APAC, delivering seamless digital-physical experiences and unlocking new engagement models. Collaborated with cross-functional teams across markets to deliver cohesive, scalable, and culturally relevant experiences that strengthened client brand presence in the region.
Brand Strategist at Jones Knowles Ritchie
August 1, 2019 - September 17, 2025Developed brand positioning, messaging, and packaging strategy for FMCG brands including Tesco Finest UK, Mamee, and Fair & Lovely (Unilever). Worked closely with creative directors, writers, and designers to bring brand stories to life visually and verbally. Supported client workshops and led internal brand audits for repositioning projects.
Head of Creative Strategy at Content Mogul (AU S)
January 1, 2024 - September 17, 2025Led end-to-end creative and content strategies for multiple ecommerce brands, championing a creative-first approach to performance marketing that drove consistent growth. Developed strategic roadmaps that increased AOV and reduced CAC, including campaigns generating over $1M in monthly revenue for a small-business client. Pioneered new creative capabilities for clients, launching automated UGC collection systems for TikTok and introducing AI-driven workflows to boost efficiency, streamline scriptwriting, and unlock innovative campaign ideas. Built and nurtured high-performing creative teams, mentoring copywriters, designers, and editors, and serving as a culture-builder who kept the brand vision front and center.
Creative Strategist at Freeman APAC
December 1, 2020 - September 17, 2025Conceptualised, scripted, and produced B2B campaigns, including “Are You Stressed or Blessed?”, which won multiple regional B2B marketing awards. Developed large-scale brand experiences for high-profile clients including YouTube FanFest, DBS NAV, and Marina Bay Sands, blending storytelling with cutting-edge design and digital innovation. Conceptualised hybrid event formats across APAC, creating seamless digital-physical experiences that unlocked new engagement models and won multiple regional pitches. Partnered with cross-functional teams across markets to deliver cohesive, scalable, and culturally relevant experiences that strengthened client brand presence in the region.
Brand Strategist at Jones Knowles Ritchie
August 1, 2019 - September 17, 2025Developed brand positioning, messaging, and packaging strategy for FMCG brands including Tesco Finest UK, Mamee, and Fair & Lovely (Unilever). Collaborated closely with creative directors, writers, and designers to bring brand stories to life visually and verbally. Supported client workshops and led internal brand audits for repositioning projects.
Head Creative Strategist at MySweetSmile
August 1, 2025 - August 1, 2025Led the integrated creative strategy for Amazon UK's #1 teeth whitening brand, overseeing the campaign process from insight to creative execution with a focus on Paid Social and overall marketing communications. Developed strategic frameworks, owned the full creative pipeline including content calendars and paid ads testing roadmaps, and ensured brand consistency across owned, earned, and paid media. Produced multiple high-performing paid ads with monthly spend >$10K and low CPA; launched the brand’s first Out-Of-Home campaign at the London Underground, achieving 1.4M reach and 5M impressions.
Head Creative Strategist at Content Mogul
January 1, 2024 - January 1, 2024Led a team of strategists and digital media buyers to help Australian e-commerce clients increase profits from ad spend through better creative, tech, and analytics. Analyzed performance data from Google, Meta, and TikTok to generate actionable insights for creative testing. Conceptualized and executed social and digital campaigns, achieving acquisition targets and improving brand positioning for 9 e-commerce clients. Managed client presentations and workshops, aligning project expectations and delivering insights that improved campaign performance.
Creative Strategist at Freeman APC
December 1, 2020 - December 1, 2020Formulated creative response decks for client RFPs for integrated brand experiences; led pitch proposals and wrote thought-starters to support BD. Conceptualized integrated brand experiences for virtual events and digital campaigns. Led strategists on campaigns such as YouTube FanFest and Marina Bay Sands VIP Virtual Roadshow. Notable achievements include the 'Are You Stressed or Blessed?' campaign, which won Bronze for Best Creative Idea at Campaign Asia's Event Marketing Awards 2021 and Best Digital Campaign at Dragons of Asia 2021. Contributed to industry insights on rethinking brand value.
Brand Strategist at Jones Knowles Richie
November 1, 2019 - November 1, 2019Developed brand ideas and supported the design team with creative storytelling for FMCG clients; developed brand positioning, messaging, and packaging strategy. Collaborated closely with creative directors, writers, and designers to bring brand stories to life. Supported client workshops and led internal brand audits for repositioning projects.
Strategic Planner at Atomz Interactive
July 1, 2018 - July 1, 2018Joined Atomz Interactive as a Content Strategist from Carbon Interactive; supported BD by writing pitch decks and managing day-to-day campaigns from start to finish. Promoted to Strategic Planner within 2 months due to strong ownership of the role, projects, timelines, and deliverables.
Head Creative Strategist at MySweetSmile
January 1, 2024 - August 1, 2025Led creative strategy for an 8-figure UK e-commerce brand, achieving multiple winning ads that scaled monthly ad spend from £10K to £150K while maintaining strong ROAS. Managed end-to-end creative workflows across all formats and channels for a team of 6 across Europe and Asia, including launching the brand's first OOH campaign at the London Underground (1.4M reach, 5M impressions). Led creative briefings, strategy presentations, and feedback loops with talent, content creators, TikTok affiliates, and agency partners. Facilitated creative and strategy workshops to uncover new growth opportunities and inform campaign direction. Maintained brand visual identity across owned, earned, and paid media while managing project timelines and creative resources. Developed communication frameworks that shaped product positioning and GTM strategies, overseeing end-to-end launch execution and managing external contractors and agency partners at scale.
Head Creative Strategist at Content Mogul
December 1, 2020 - January 1, 2024First key creative hire, built the creative team from the ground up and helped Mermade Hair generate $1.5M in revenue from ad spend within the first 10 months together — contributing directly to the founders’ successful business exit. Led a team of strategists, copywriters, visual creators and digital media buyers to continuously iterate advertising campaigns and improve client ROAS through stronger ad creatives and data-driven decision-making. Owned performance insights from Google, Meta and TikTok to uncover new growth opportunities for creative ads testing. Managed a portfolio of 10 mid-sized e-Commerce brands in APAC where I led the monthly creative performance reports and presentations, workshops, and refined communication frameworks to elevate brand positioning. Developed product positioning strategies tailored for consumer preferences and cultural nuances in Australia and Asia.
Creative Strategist at Freeman APAC
November 1, 2019 - December 1, 2020Developed B2B pitch proposals and thought-starter decks to create win opportunities for the Business Development team. Spearheaded strategic communication planning and insight-driven campaign execution for APAC clients, serving as a liaison between cross-functional teams (Business Development, Creative, and Production). Lead strategist for YouTube FanFest (APAC) and Marina Bay Sands VIP Virtual Roadshow, ensuring consistent messaging across multi-country touchpoints. Achieved industry recognition for Freeman APAC’s B2B digital campaign through awards: Best Creative Idea, Campaign Asia’s Event Marketing Awards 2021; Best Campaign By Country (Singapore); Dragons of Asia 2021 Best Digital Campaign (Bronze). Elevated the creative strategy team’s thought leadership by co-authoring a publication in WARC.
Brand Strategist at Jones Knowles Ritchie
July 1, 2018 - November 1, 2019Led end-to-end creative strategy and positioning for personal care and grocery brands including Tesco Finest, Mamee and Brand’s Bird’s Nest — developing strategic communication plans and campaigns that successfully met business objectives. Served as a connector of dots, leveraging data, consumer research, and market behaviours to identify partner and content insights, establishing the creative territory required for new ideas to flourish across all touchpoints (digital, OOH, packaging, video). Developed comprehensive brand positioning, messaging, and packaging strategies that required tailoring global brand narratives to local market realities. Spearheaded the agency's thought leadership series, “Take Five”, which created new sales opportunities for the Business Development team to engage with agency prospects.
Strategic Planner at Atomz Interactive
June 1, 2017 - July 1, 2018Joined Atomz Interactive as a Content Strategist from the digital arm of the company, Carbon Interactive. Promoted to Strategic Planner within 2 months due to strong ownership of the role. Developed brand objectives and led communications planning for all ongoing projects and pitches. Collaborated with the creative team to manage all project timelines and deliverables. Pitches Won: IMDA, One Faber Group, NTUC U Heart.
Copywriter at Carbon Interactive
September 1, 2015 - December 1, 2016Conceptualised, created and executed social media content ranging from the arts, travel, education to lifestyle. Contributed to content shoots and wrote scripts for a wide range of content on YouTube. Social media work for NAFA was nominated for Best in Education at the 8th Annual Shorty Awards, New York. Also won pitches for clients including Kipling Singapore, National Council of Social Services (NCSS), Singapore Cruise Centre (SCC) and Sentosa.
Education
BSc in Projects & Facilities Management at National University of Singapore
January 11, 2030 - January 1, 2015BSc in Projects & Facilities Management at National University of Singapore
January 11, 2030 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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