Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m Sonu Shrestha, a Toronto-based UGC Creator and Social Media Specialist who loves turning trends into authentic, brand-forward short-form content. I’ve spent 5+ years crafting engaging videos for fashion, lifestyle, and consumer brands, from ideation and scripting to filming, editing, and publishing across TikTok, Reels, and Shorts. I’m passionate about storytelling that resonates with audiences and builds lasting trust in brands. When I’m not scripting or editing, you’ll find me analyzing trends and audience signals to inform creative strategy, collaborating with influencers, and optimizing content for cross-platform performance. I’m excited to bring data-driven creativity to new campaigns and help brands grow with compelling, platform-native storytelling.…Hi there! I’m Sonu Shrestha, a Toronto-based UGC Creator and Social Media Specialist who loves turning trends into authentic, brand-forward short-form content. I’ve spent 5+ years crafting engaging videos for fashion, lifestyle, and consumer brands, from ideation and scripting to filming, editing, and publishing across TikTok, Reels, and Shorts. I’m passionate about storytelling that resonates with audiences and builds lasting trust in brands. When I’m not scripting or editing, you’ll find me analyzing trends and audience signals to inform creative strategy, collaborating with influencers, and optimizing content for cross-platform performance. I’m excited to bring data-driven creativity to new campaigns and help brands grow with compelling, platform-native storytelling.

Sonu Shrestha

Content Creator, Content Producer, Videographer, +2





Hi there! I’m Sonu Shrestha, a Toronto-based UGC Creator and Social Media Specialist who loves turning trends into authentic, brand-forward short-form content. I’ve spent 5+ years crafting engaging videos for fashion, lifestyle, and consumer brands, from ideation and scripting to filming, editing, and publishing across TikTok, Reels, and Shorts. I’m passionate about storytelling that resonates with audiences and builds lasting trust in brands. When I’m not scripting or editing, you’ll find me analyzing trends and audience signals to inform creative strategy, collaborating with influencers, and optimizing content for cross-platform performance. I’m excited to bring data-driven creativity to new campaigns and help brands grow with compelling, platform-native storytelling.…Hi there! I’m Sonu Shrestha, a Toronto-based UGC Creator and Social Media Specialist who loves turning trends into authentic, brand-forward short-form content. I’ve spent 5+ years crafting engaging videos for fashion, lifestyle, and consumer brands, from ideation and scripting to filming, editing, and publishing across TikTok, Reels, and Shorts. I’m passionate about storytelling that resonates with audiences and builds lasting trust in brands. When I’m not scripting or editing, you’ll find me analyzing trends and audience signals to inform creative strategy, collaborating with influencers, and optimizing content for cross-platform performance. I’m excited to bring data-driven creativity to new campaigns and help brands grow with compelling, platform-native storytelling.

Available to hire

Hi there! I’m Sonu Shrestha, a Toronto-based UGC Creator and Social Media Specialist who loves turning trends into authentic, brand-forward short-form content. I’ve spent 5+ years crafting engaging videos for fashion, lifestyle, and consumer brands, from ideation and scripting to filming, editing, and publishing across TikTok, Reels, and Shorts. I’m passionate about storytelling that resonates with audiences and builds lasting trust in brands.

When I’m not scripting or editing, you’ll find me analyzing trends and audience signals to inform creative strategy, collaborating with influencers, and optimizing content for cross-platform performance. I’m excited to bring data-driven creativity to new campaigns and help brands grow with compelling, platform-native storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Marketing & Communications Coordinator at HAH Developments Inc (Real Estate)

September 1, 2025 - January 1, 2026

Produced video and social media content for real estate marketing campaigns, including property walkthroughs and lifestyle storytelling assets. Managed editorial calendars and social scheduling using Meta Business Suite and Later, improving campaign reach by 20%. Collaborated with designers, videographers, and marketing stakeholders to ensure brand-aligned creative content delivery. Adapted video assets across multiple platforms to boost engagement and completion rates. Assisted in reporting campaign performance using Excel and Meta Analytics to support data-driven marketing decisions.

Social Media Collaborator (Internship) at University of Niagara Falls Canada

May 1, 2025 - November 1, 2025

Captured and produced short-form social media content for campus events and student activations, generating 5K+ views per campaign. Supported marketing teams with content ideation, trend research, and audience engagement strategies to increase visibility. Edited video content using CapCut and Canva, optimized for Instagram, TikTok, and LinkedIn platforms. Monitored community interactions and responded to comments/messages to maintain brand voice and engagement.

Social Media Marketing Manager at Fostyle Fashion

January 1, 2022 - January 1, 2024

Led social media content creation for fashion campaigns including product launches and influencer-driven marketing initiatives. Grew Instagram and TikTok audiences by 40% in 18 months through trend-driven storytelling and strategic influencer partnerships. Managed editorial calendars and coordinated posting strategies across social platforms. Collaborated with internal marketing teams and external creators to optimize campaign performance and brand storytelling.

UGC Creator & Social Media Specialist (UGC & Brand Content) at Self-Managed

January 1, 2019 - Present

Produced 150+ short-form videos for TikTok, Instagram Reels, and YouTube Shorts, blending trend-driven storytelling with branded messaging to drive engagement and audience trust. Managed end-to-end content production (ideation, scripting, storyboarding, filming with iPhone & creator tools, editing in CapCut & Adobe Premiere) and delivered assets for social campaigns. Monitored social trends and competitor activity to craft timely concepts, boosting engagement by 25%. Served as on-camera talent for product storytelling and brand collaborations. Coordinated influencer partnerships and product gifting to increase brand awareness and community interaction. Delivered campaign assets that improved audience retention by 25% and follower growth by 15% per quarter.