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Senior designer and art director with 18+ years of experience across brand identity, print publications, marketing collateral, surface design, and creative team leadership. Brings a systems thinker’s approach to visual storytelling, with deep fluency in typography, grid systems, and print production. Art directs illustrators and photographers with both creative authority and genuine respect for each collaborator’s craft. Experienced leading in-house teams and managing freelance talent, and comfortable working across disciplines, departments, and client types—from startups and nonprofits to global consumer brands.…Senior designer and art director with 18+ years of experience across brand identity, print publications, marketing collateral, surface design, and creative team leadership. Brings a systems thinker’s approach to visual storytelling, with deep fluency in typography, grid systems, and print production. Art directs illustrators and photographers with both creative authority and genuine respect for each collaborator’s craft. Experienced leading in-house teams and managing freelance talent, and comfortable working across disciplines, departments, and client types—from startups and nonprofits to global consumer brands.

Ashley Worobec

Art Director, Graphic Designer, Designer, +2

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Senior designer and art director with 18+ years of experience across brand identity, print publications, marketing collateral, surface design, and creative team leadership. Brings a systems thinker’s approach to visual storytelling, with deep fluency in typography, grid systems, and print production. Art directs illustrators and photographers with both creative authority and genuine respect for each collaborator’s craft. Experienced leading in-house teams and managing freelance talent, and comfortable working across disciplines, departments, and client types—from startups and nonprofits to global consumer brands.…Senior designer and art director with 18+ years of experience across brand identity, print publications, marketing collateral, surface design, and creative team leadership. Brings a systems thinker’s approach to visual storytelling, with deep fluency in typography, grid systems, and print production. Art directs illustrators and photographers with both creative authority and genuine respect for each collaborator’s craft. Experienced leading in-house teams and managing freelance talent, and comfortable working across disciplines, departments, and client types—from startups and nonprofits to global consumer brands.

Available to hire

Senior designer and art director with 18+ years of experience across brand identity, print publications, marketing collateral, surface design, and creative team leadership. Brings a systems thinker’s approach to visual storytelling, with deep fluency in typography, grid systems, and print production.

Art directs illustrators and photographers with both creative authority and genuine respect for each collaborator’s craft. Experienced leading in-house teams and managing freelance talent, and comfortable working across disciplines, departments, and client types—from startups and nonprofits to global consumer brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Co-Founder & Designer at Traversal Design

January 1, 2020 - January 1, 2023

Designed publications, presentations, and reports for circular economy initiatives. Led NextCycle Washington initiative in collaboration with King County Solid Waste, Cascadia Consulting, and RRS.

Freelance Graphic Designer at dba Change/Magic

January 1, 2015 - Present

Brand and design strategy for small businesses and nonprofits; publication and print design for catalogs, white papers, annual reports, curriculum materials, flyers, and packaging. Art and creative direction for illustration and photography from brief through final art; print production including file setup to vendor specifications, paper/materials specification, binding selection, color management, and vendor coordination.

Senior Graphic Designer at Catalyst Marketing

January 1, 2012 - January 1, 2014

Designed custom products and packaging and provided detailed print and product specifications to vendors. Collaborated with sales teams and fellow designers on presentations, pitch decks, product lookbooks, and seasonal marketing kits while following strict brand guidelines.

Production Artist at becker&mayer! via SmartDept. Inc.

January 1, 2007 - Present

Created physical mock-ups of interactive books for client presentations with detailed attention to production, interactive formats, and print production fundamentals.

Creative Director & Brand Manager at Katri, Inc.

January 1, 2007 - January 1, 2012

Built and managed an in-house design team; led creative direction and brand strategy. Designed and maintained brand identity across consumer touchpoints; produced four wholesale catalogs annually and developed InDesign systems (style libraries, master pages, table formatting) for high-volume production. Art directed seasonal designs from freelance illustrators; illustrated original surface designs for seasonal drinkware and directed collections and tradeshow materials.

Junior Graphic Designer at Vavricka Juntti & Co.

January 1, 2006 - January 1, 2007

Designed logos, brand identities, print advertisements, and websites. Observed food photography shoots and supported client work including Box Tops for Education and General Mills Foodservice.