Available to hire
I’m a Product Designer with over fifteen years of experience designing digital products and creative campaigns for agencies, startups, and tech companies. My career began in advertising, where I learned to blend strategy and storytelling through design. Over time, my focus evolved into creating user-centred digital experiences that combine accessibility, simplicity, and emotional connection.
My approach combines research, prototyping, and design thinking to turn complex ideas into experiences people love to use. Whether creating a SaaS interface or shaping a new product from scratch, I work collaboratively and iteratively, guided by accessibility, empathy, and clear design systems.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head UX/CX at Vegan Check
May 1, 2025 - PresentDesigned and launched a community-driven platform from scratch with a mobile-first UX, focusing on minimalism and usability. Implemented core features including geolocation-based search, user-generated content, wishlist, and a gamified interaction system to boost engagement. Built authentication, admin controls, and real-time features using Supabase and React. Led all aspects of product strategy, UX research, UI design, branding, frontend development, and community outreach. Collaborated with vegan organizations to align the platform with ethical consumer values.
Lead UX Designer at Hewlett-Packard Enterprise
April 1, 2024 - September 29, 2025Led end-to-end user experience design for critical projects, collaborating with cross-functional teams to deliver user-centric solutions. Conducted user research and usability testing to inform design decisions, implemented UX best practices, and created intuitive, accessible digital experiences. Utilized prototyping tools (Axure RP, Figma, Adobe) to iterate designs and improve the user journey. Actively contributed to the UX design community to drive innovation.
Product Designer at Nova Leah
February 1, 2022 - September 29, 2025Conceived wireframes and designed new features to improve product interface and experience. Gathered client requirements and understood business goals. Presented concepts to stakeholders for review and feedback. Applied user-centered design principles and patterns. Created wireframes, site maps, flow diagrams, and high-fidelity interactive prototypes.
Digital Designer at Oliver Agency
June 1, 2019 - September 29, 2025Enhanced user experiences on client websites, supported user research initiatives, designed wireframes and high-fidelity mock-ups, and collaborated on various printing materials. Contributed to significant savings in marketing spending while delivering practical, creative work across multiple sectors.
Creative Designer at EPX Printing
February 1, 2017 - September 29, 2025Conceptualised, designed, and developed marketing pages and custom features. Assisted local customers in creating print materials (menus, leaflets, flyers) from concept to design. Brainstormed with clients and delivered ideas from logotypes to front signage displays before production.
UI Designer at Connectors Marketplace
November 1, 2016 - September 29, 2025Prototyped user journeys and created presentations, wireframes, and mock-ups. Worked closely with the development and marketing teams.
Head UX/CX at Vegan Check
May 1, 2025 - PresentDesigned and launched the platform from scratch with a mobile-first, minimal UI. Implemented geolocation-based search, user-generated content, wishlist, and a gamified engagement system. Built authentication, admin controls, and real-time features using Supabase and React. Led product strategy, UX research, UI design, branding, frontend development, and community outreach, collaborating with vegan organizations to align the platform with ethical consumer values.
Lead UX Designer at Hewlett-Packard Enterprise
April 1, 2024 - September 29, 2025Led end-to-end user experience design for critical projects, collaborating with cross-functional teams to create user-centric solutions. Conducted user research and usability testing to inform design decisions, implemented UX best practices, and produced intuitive, accessible digital experiences. Used prototyping tools (Axure RP, Figma, Adobe) and stayed updated with UX trends to drive innovation.
Product Designer at Nova Leah
February 1, 2022 - September 29, 2025Conceived wireframes and designed new features to improve the product interface and experience. Gathered client requirements, understood business goals, presented concepts for feedback, and applied user-centered design principles. Created wireframes, site maps, flow diagrams, and high-fidelity interactive prototypes.
Digital Designer at Oliver Agency
June 1, 2019 - September 29, 2025Enhanced user experiences on client websites, supported user research initiatives, designed wireframes and high-fidelity mock-ups, and collaborated on printing materials. Worked with prestigious clients and contributed to substantial marketing savings through practical, creative work across multiple sectors.
Creative Designer at EPX Printing
February 1, 2017 - September 29, 2025Conceptualised, designed, and developed marketing pages and custom features. Assisted local customers with print materials (menus, leaflets, flyers) from concept to design, and delivered branding assets from logotypes to signage before production.
UI Designer at Connectors Marketplace
November 1, 2016 - September 29, 2025Prototyped user journeys and created presentations, wireframes, and mock-ups. Collaborated closely with development and marketing teams to align design with business goals.
Product Designer at Vegan Check
May 1, 2025 - October 27, 2025Led design and development of a mobile-first application using React, Supabase, and Vibe coding; delivered geolocation search, wishlists, and gamified engagement with a clean, accessible interface from concept to launch.
Lead UX Designer at Hewlett-Packard Enterprise
April 1, 2024 - April 1, 2024Shaped enterprise SaaS interfaces, built accessible design systems, and conducted research, usability testing, and prototyping to align technical needs with user realities; partnered with developers to preserve design intent in production.
Product Designer at Nova Leah
February 1, 2022 - February 1, 2022Worked on SelectEvidence, a cybersecurity compliance platform for medical devices, translating over 200 regulatory requirements into actionable digital tools; produced high-fidelity prototypes and documentation to streamline compliance workflows and reduce onboarding time.
Digital Designer at Oliver Agency
June 1, 2019 - June 1, 2019Designed digital campaigns and web experiences for brands including BMW, AXA, Musgrave, and Bank of Ireland; balanced creativity with performance to drive engagement and conversions.
Creative Designer at EPX Printing
February 1, 2017 - February 1, 2017Partnered with local businesses to design menus, flyers, logos, and storefront signage, ensuring brand storytelling and clarity across print outputs.
UX Designer at Connectors Marketplace
November 1, 2016 - November 1, 2016 Crafted user journeys, wireframes, and interactive mock-ups to define the initial product experience; collaborated with developers and marketers to translate ideas into usable solutions.
Education
Postgraduate Diploma - Fundamentals of UX Design at Institute of Art, Design + Technology, Ireland
January 11, 2030 - January 1, 2018BA Degree in Advertising and Marketing at Brazil
January 11, 2030 - January 1, 2004Postgraduate Diploma - Fundamentals of UX Design at Institute of Art, Design + Technology, Ireland
January 11, 2030 - January 1, 2018BA Degree in Advertising and Marketing at Brazil
January 11, 2030 - January 1, 2004Professional Certificate - Designing for Accessibility at UX Design Institute, Ireland
January 1, 2025 - October 27, 2025Postgraduate Diploma - Fundamentals of UX Design at Institute of Art, Design + Technology, Ireland
January 1, 2018 - October 27, 2025BA Degree in Advertising & Marketing at Brazil
January 1, 2004 - October 27, 2025Qualifications
Foundations of User Experience (UX) Design
January 1, 2022 - September 29, 2025UX Design Foundation Training
January 1, 2018 - September 29, 2025Foundations of User Experience (UX) Design
January 11, 2030 - January 1, 2022UX Design - Foundation Training
January 11, 2030 - January 1, 2018Designing for Accessibility - UX Design Institute
January 1, 2025 - October 27, 2025Fundamentals of UX Design - Institute of Art, Design + Technology
January 1, 2018 - October 27, 2025Industry Experience
Software & Internet, Professional Services, Manufacturing, Media & Entertainment, Travel & Hospitality, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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