I’m Aaliyah Salia, a B2B marketing manager and content strategist with 5+ years of experience building and executing cross-channel go-to-market campaigns. I translate technical product capabilities into clear, audience-focused messaging that drives seller and user adoption across email, web, and social channels.
I specialize in campaign planning, performance tracking (opens, CTR, engagement, and conversions), and funnel optimization using tools like GA4, Semrush, and Klaviyo. I enjoy collaborating with cross-functional teams to align timelines and deliver measurable growth—whether through thought leadership content, press outreach, or launch-focused content strategy.
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An interactive fiction project created in Twine, combining creative writing with branching narrative design and player-driven storytelling.
I developed the story structure, dialogue, character interactions, and multiple narrative paths, allowing player choices to influence how the story unfolds.
My work included:
Interactive fiction and creative writing
Branching narrative design
Character development and dialogue
Choice-based storytelling
Narrative flow and pacing
Multiple player paths and outcomes
Twine implementation
This project demonstrates my ability to approach storytelling from both a writer’s and narrative designer’s perspective, considering how player agency, choices, pacing, and consequences work together to create an engaging experience.
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