I’m Aaliyah Salia, a B2B marketing manager and content strategist with 5+ years of experience building and executing cross-channel go-to-market campaigns. I translate technical product capabilities into clear, audience-focused messaging that drives seller and user adoption across email, web, and social channels. I specialize in campaign planning, performance tracking (opens, CTR, engagement, and conversions), and funnel optimization using tools like GA4, Semrush, and Klaviyo. I enjoy collaborating with cross-functional teams to align timelines and deliver measurable growth—whether through thought leadership content, press outreach, or launch-focused content strategy.

Aaliyah Salia

I’m Aaliyah Salia, a B2B marketing manager and content strategist with 5+ years of experience building and executing cross-channel go-to-market campaigns. I translate technical product capabilities into clear, audience-focused messaging that drives seller and user adoption across email, web, and social channels. I specialize in campaign planning, performance tracking (opens, CTR, engagement, and conversions), and funnel optimization using tools like GA4, Semrush, and Klaviyo. I enjoy collaborating with cross-functional teams to align timelines and deliver measurable growth—whether through thought leadership content, press outreach, or launch-focused content strategy.

Available to hire

I’m Aaliyah Salia, a B2B marketing manager and content strategist with 5+ years of experience building and executing cross-channel go-to-market campaigns. I translate technical product capabilities into clear, audience-focused messaging that drives seller and user adoption across email, web, and social channels.

I specialize in campaign planning, performance tracking (opens, CTR, engagement, and conversions), and funnel optimization using tools like GA4, Semrush, and Klaviyo. I enjoy collaborating with cross-functional teams to align timelines and deliver measurable growth—whether through thought leadership content, press outreach, or launch-focused content strategy.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Telugu
Intermediate
Hindi
Fluent

Work Experience

Games Narrative Writer at Serious Point Games
April 1, 2026 - Present
Assisting SPG lead narrative designer to craft narrative briefs.
Marketing and Public Relations Consultant at HashNet
March 1, 2026 - August 1, 2026
PR and Media Relations - Develop and manage full PR strategy across crypto, finance, technology, and mainstream media - Write and distribute press releases on company milestones, industry narratives, and founder story angles - Pitch journalists, editors, and podcast hosts across multiple publication tiers and beat categories - Draft tailored outreach emails and LinkedIn messages for media contacts - Manage journalist relationships and follow-up communications - Secure organic editorial coverage without paid placements - Brief Ian before journalist interviews and media appearances Content Creation - Write op-eds and guest articles in Ian's voice for industry publications - Draft interview Q&A documents in Ian's tone and voice - Develop LinkedIn posts, X posts, and social media content for Ian's personal channels - Create post-coverage amplification content across social media - Write boilerplate, bios, and approved quote libraries for media use Thought Leadership - Develop Ian's positioning as a three-time category builder and industry expert - Identify and develop speaking opportunity pitches for conferences and TEDx events - Build and maintain Ian's public narrative across multiple audience categories - Translate complex technical concepts into accessible language for mainstream audiences Strategy and Planning - Research journalists, publications, and podcasts for targeted outreach - Identify timely news pegs and develop reactive pitch angles around breaking industry news - Build and maintain media outreach trackers and pitch pipelines - Advise on positioning shifts and messaging changes as the company evolves - Coordinate directly with Ian on content approvals, messaging direction, and campaign priorities
Content Writer at TOTM Labs
February 23, 2026 - April 23, 2026
Content Strategy • Define messaging architecture • Develop core narrative pillars • Build content roadmap tied to business milestones Content & Copywriting • Thought leadership articles • Email campaigns and newsletters Social Media & Distribution • Content calendar creation aligned with launch and growth phases • Manage LinkedIn, X, and community platforms Media & Partner Management • Coordinate media partnerships and guest articles • Prepare press releases and announcement narratives
Marketing Manager & Content Strategist at TOTM Labs
February 1, 2026 - Present
Developed and executed go-to-market plans for product launches and ecosystem initiatives in the Web3/AI space, translating technical capabilities into seller- and user-facing messaging. Managed cross-channel execution across LinkedIn, X, email, and owned web channels to drive consistent audience growth and engagement. Tracked and reported performance metrics (impressions, engagement rate, click-through rate) and optimized content strategy based on results. Coordinated cross-functional stakeholders to align messaging, content timelines, and campaign delivery milestones. Produced a top-performing post with 1,830 impressions and achieved a peak 26% engagement rate through targeted content strategy.
Head of Business Development at Benz Embroidery
January 1, 2026 - Present
As Head of Business Development at Benz Embroidery, I lead strategic growth initiatives by identifying new markets, nurturing partnerships, and driving sales for our high-performance embroidery and laser machines. My role involves expanding our dealer network and building strong client relationships. I work closely with manufacturing, fashion, and textile businesses to understand their needs and deliver tailored technology solutions that elevate production and creativity.
Public Relations Associate at PR3 Agency
November 1, 2025 - Present
PR3 is a next-gen communications agency designed for the decentralized economy, specializing in blockchain PR. We blend decades of proven Web2 PR experience with a deep, hands-on understanding of the evolving Web3 landscape, covering areas from DAOs and DeFi to NFTs, Layer 1s, ZK tech, and real-world asset tokenization. As a leading web3 PR agency, we offer full-spectrum strategic PR services tailored for crypto-native and frontier tech companies: media relations, thought leadership, crisis response, community positioning, and regulatory-aware storytelling that resonates across both traditional and crypto-native channels. Our team fluently speaks both worlds—Wall Street and Discord, CNBC, Telegram, Discord and X—and we know how to craft narratives that earn trust, spark market interest, and drive real traction. Whether you're navigating a token launch, bridging to mainstream enterprise, or repositioning after a protocol upgrade, PR3 delivers the clarity, credibility, and reach you need to lead in Web3. This is PR for the builders, the believers, and the next wave. www.pr3.agency
Chief Executive Officer and Founder at Writer Next Door
June 1, 2025 - Present
As the Founder & CEO of Writer Next Door, I lead a content services company dedicated to helping individuals, businesses, and brands express their ideas with clarity and impact. From writing and editing to proofreading and content strategy, we offer tailored solutions that elevate every word. What I do: Built the company from the ground up, from vision to brand, operations, and client delivery. Deliver high-quality writing, editing, and proofreading services across formats: blogs, resumes, websites, proposals, and more. Lead content strategy, brand tone development, and custom writing packages for diverse industries. Manage end-to-end client experience: onboarding, execution, feedback, and retention. Collaborate with my co-founder to offer bundled writing + design solutions. Develop business partnerships, pitch services, and drive marketing via social platforms and outreach. Handle business development, pricing strategy, and service innovation.
Conten Writer at Quranium
March 10, 2025 - February 12, 2026
As a content writer at Quranium, I play a key role in crafting engaging, well-researched content that aligns with the company's mission of advancing quantum security and blockchain technology. My responsibilities include writing blogs, articles, and social media posts, conducting in-depth research to ensure accuracy and relevance, and optimizing content for SEO to enhance visibility. I collaborate with the marketing and creative teams to align content with broader goals and provide support to the PR team by assisting with press materials and research for media outreach. Additionally, I ensure all content maintains a high standard of quality through meticulous editing and proofreading.
Senior Marketing Manager, PR & Social Media at Quranium
October 1, 2024 - March 1, 2026
Led end-to-end marketing strategy and GTM execution for a post-quantum blockchain startup across blog, website, LinkedIn, X, Telegram, and Discord. Executed B2B marketing campaigns for product launches and global initiatives, achieving +293% LinkedIn impressions and +239% link clicks on X. Managed campaign timelines and content calendars to ensure consistent delivery against marketing milestones. Tracked and analyzed performance metrics (reach, engagement, growth) and shared insights to leadership to refine strategy. Developed thought leadership content, press releases, and newsletters, securing tier-1 media coverage including Wired, CoinDesk, Crypto.News, and Quantum Insider. Collaborated with leadership and product teams to align messaging with strategic positioning and brand voice.
Copywriter & Social Media Strategist at Seoulbox
August 1, 2024 - January 31, 2025
Developed and executed a comprehensive digital marketing strategy across social platforms and email, driving a 50% increase in organic traffic and $75K in additional quarterly revenue. Planned and managed email marketing campaigns with 30% open rates and improved conversion rates by 25% using Klaviyo. Supported GTM planning for seasonal campaigns including targeting, messaging, and channel execution. Managed content calendars and scheduling to maintain consistency and meet delivery deadlines.
Business Development & Marketing Manager at Organaise
June 1, 2024 - November 30, 2024
Drafted and refined client proposals, pitch decks, and service presentations to support business acquisition and partnership development. Wrote and optimized website copy, landing pages, and social media content aligned with brand positioning and campaign objectives. Conducted competitor and audience research to develop original B2B content and identify channel optimization opportunities. Coordinated with marketing and design teams to ensure tone, messaging, and delivery consistency across campaigns. Managed content timelines and cross-functional coordination to deliver projects on schedule.
Technical Writer & Marketing Content Spec. at Travelia Corporation
January 1, 2023 - January 31, 2024
Researched, wrote, and edited technical documentation and web content in collaboration with development and product teams. Maintained documentation repositories and ensured consistent information architecture and brand voice across channels.
Writer at Fiverr
March 19, 2021 - Present
Technical Writer at Golden Lazer India Pvt. Ltd
January 1, 2021 - December 31, 2022
Translated complex technical information into clear, accessible documentation meeting industry standards. Conducted content reviews and updates to maintain accuracy, relevance, and quality assurance compliance.

Education

Bachelors of Science in Computer Science at San Francisco Bay University
January 10, 2022 - April 24, 2024
Bachelor of Science in Computer Science at San Francisco Bay University
January 1, 2022 - April 30, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Other
    Interactive Fiction & Branching Narrative | Twine

    An interactive fiction project created in Twine, combining creative writing with branching narrative design and player-driven storytelling.

    I developed the story structure, dialogue, character interactions, and multiple narrative paths, allowing player choices to influence how the story unfolds.

    My work included:

    Interactive fiction and creative writing
    Branching narrative design
    Character development and dialogue
    Choice-based storytelling
    Narrative flow and pacing
    Multiple player paths and outcomes
    Twine implementation

    This project demonstrates my ability to approach storytelling from both a writer’s and narrative designer’s perspective, considering how player agency, choices, pacing, and consequences work together to create an engaging experience.