Hi, I’m Cheri Clair, a marketing, journalism, and music business veteran based in Lincoln Park, Michigan. For over 25 years I’ve blended storytelling with brand-building, working as a talent agent/producer, publicist, journalist, and collaborator with independent labels. I love connecting artists with opportunities, crafting engaging visuals and messages, and helping bands reach new audiences.
Through Aerie Sounds I co-founded an independent label and recording studio, releasing video content and distributing across social channels. I thrive in fast-paced entertainment scenes, managing bookings, designing posters, and driving campaigns that deliver results. When I’m not booking gigs or producing, you’ll likely find me writing, editing, or cheering on Detroit’s next great act.
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I was born into a musical family in Detroit during the riots in 1967.
https://on.soundcloud.com/OspX0h8ORjG5XvXlTP
https://on.soundcloud.com/tY4H3X95r39fJLK8Mz
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