Hi, I’m Cheri Clair, a marketing, journalism, and music business veteran based in Lincoln Park, Michigan. For over 25 years I’ve blended storytelling with brand-building, working as a talent agent/producer, publicist, journalist, and collaborator with independent labels. I love connecting artists with opportunities, crafting engaging visuals and messages, and helping bands reach new audiences. Through Aerie Sounds I co-founded an independent label and recording studio, releasing video content and distributing across social channels. I thrive in fast-paced entertainment scenes, managing bookings, designing posters, and driving campaigns that deliver results. When I’m not booking gigs or producing, you’ll likely find me writing, editing, or cheering on Detroit’s next great act.

Cheri Clair

Hi, I’m Cheri Clair, a marketing, journalism, and music business veteran based in Lincoln Park, Michigan. For over 25 years I’ve blended storytelling with brand-building, working as a talent agent/producer, publicist, journalist, and collaborator with independent labels. I love connecting artists with opportunities, crafting engaging visuals and messages, and helping bands reach new audiences. Through Aerie Sounds I co-founded an independent label and recording studio, releasing video content and distributing across social channels. I thrive in fast-paced entertainment scenes, managing bookings, designing posters, and driving campaigns that deliver results. When I’m not booking gigs or producing, you’ll likely find me writing, editing, or cheering on Detroit’s next great act.

Available to hire

Hi, I’m Cheri Clair, a marketing, journalism, and music business veteran based in Lincoln Park, Michigan. For over 25 years I’ve blended storytelling with brand-building, working as a talent agent/producer, publicist, journalist, and collaborator with independent labels. I love connecting artists with opportunities, crafting engaging visuals and messages, and helping bands reach new audiences.

Through Aerie Sounds I co-founded an independent label and recording studio, releasing video content and distributing across social channels. I thrive in fast-paced entertainment scenes, managing bookings, designing posters, and driving campaigns that deliver results. When I’m not booking gigs or producing, you’ll likely find me writing, editing, or cheering on Detroit’s next great act.

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Experience Level

Intermediate
Intermediate

Language

English
Fluent

Work Experience

Talent Agent/Producer at Cheri Clair - Agent
March 1, 2011 - Present
Talent agent and producer handling marketing, booking, public relations and show operations.
Graphic Designer at Freelance
January 1, 1991 - Present
Graphic design including logos, flyers, and posters.
Publicist at The Rock and Roll Lawyer Show on WCXI 1160 AM
June 1, 2008 - Present
Publicist; various roles including graphic artist, on-air personality, social media manager, talent booker.
Freelance Journalist at Detroit Live Magazine, JAM Rag, more
January 1, 1990 - Present
Writing, proofreading, and editing non-fiction.
Co-Founder at Aerie Sounds
May 1, 2018 - Present
Independent label/recording studio/video creator. Released first video single with co-founder Michael Hawkey.
Band Manager at SCREW
April 1, 2017 - Present
Manage Detroit rock band, SCREW. Whatever it takes to get the job done.
Booking Agent at New Dodge Lounge
November 1, 2021 - June 1, 2022
Booking responsibilities.
Band Manager at Hawkey
April 1, 2018 - March 1, 2022
Band management and related activities.
Ghost Writer
November 1, 2016 - June 1, 2018
Ghost writing for various clients and projects.
Entertainment Director at The Rockery
February 1, 2018 - May 1, 2018
Booked live entertainment. Designed posters. Managed social media accounts. Acted as Publicist.
Writer at Ferndale Friends
January 1, 2016 - May 1, 2017
Wrote features and articles for Ferndale Friends.
On Air Personality at Guitar Nerds Radio Show on Cave Radio Broadcasting
February 1, 2016 - April 1, 2016
On-air personality.
Booking Agent at O'mara's Irish Pub
December 1, 2015 - April 1, 2016
Booking, graphic arts, promotion.
Booking at Shagg & Cheri Radio Blast on Raw Radio X
June 1, 2013 - August 1, 2013
Booking, graphic arts, promotion.
On Air Personality at Shagg & Cheri Radio Blast on Raw Radio X
June 1, 2013 - August 1, 2013
On-air personality.
Booking Agent at New Way Bar
January 1, 2008 - January 1, 2013
Booked talent, designed show posters, and promoted shows.
Staff at Orbit Magazine (Detroit)
January 1, 1991 - January 1, 1993
Record reviews and blurbs. Also managed the office.
Graphic Designer at Self-employed / Freelance Graphic Designer
January 1, 1991 - Present
Creates graphic designs including logos, flyers, and posters.
Ghost Writer at Self
November 1, 2016 - June 1, 2018
Ghost writing for various publications.
Staff Writer at Orbit Magazine (Detroit)
January 1, 1991 - January 1, 1993
Record reviews and blurbs; managed the office.
Freelance Journalist at Detroit Live Magazine, JAM Rag, and others
January 1, 1990 - Present
Writing, proofreading, and editing non-fiction.
Host Writer at Guitar Nerds Radio Show on Cave Radio Broadcasting
November 1, 2016 - June 1, 2018
Hosted and wrote content for radio show; contributed to program direction.

Education

Diploma at Center Line High School
January 1, 1982 - January 1, 1986
Certificate at Sawyer School of Business
January 1, 1987 - January 1, 1990
Diploma at Sawyer School of Business
January 1, 1987 - January 1, 1990
Diploma at Center Line High School
January 1, 1982 - January 1, 1986
Certificate at Sawyer School of Business
January 1, 1987 - January 1, 1990
Diploma at Center Line High School
January 1, 1982 - January 1, 1986

Qualifications

Letter of Recommendation - International Association of Professional Writers and Editors
January 1, 2017 - February 3, 2026
Letter of Recommendation - International Association of Professional Writers and Editors
January 1, 2017 - February 3, 2026

Industry Experience

Media & Entertainment, Professional Services