A digital marketer with 5+ years of experience managing end-to-end campaigns across social media, paid ads, and email marketing. I love driving impactful ad efforts that boost engagement, generate leads, and deliver measurable conversions.

A digital marketer with 5+ years of experience managing end-to-end campaigns across social media, paid ads, and email marketing. I love driving impactful ad efforts that boost engagement, generate leads, and deliver measurable conversions.

Available to hire

A digital marketer with 5+ years of experience managing end-to-end campaigns across social media, paid ads, and email marketing. I love driving impactful ad efforts that boost engagement, generate leads, and deliver measurable conversions.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Marketing Executive at Spa Esprit Group
May 26, 2025 - Present
- Led thematic campaigns across social, digital, and in-store channels to ensure cohesive brand alignment. - Managed new treatment launches and brand revamps, translating technical details into consumer-friendly campaigns. - Optimised paid ads to drive conversions, lead generation, and e-commerce sales.
Marketing Project Manager at Hatch Dev Asia
January 4, 2021 - April 30, 2025
-Managed marketing projects in an agency setting, overseeing timelines, deliverables, and client communications. -Directed digital marketing and social media initiatives, ensuring campaigns met performance and brand objectives. -Drive ads optimisation for lead generation, improving ROI and performance tracking.
Marketing Executive at Paula's Choice Singapore
November 1, 2019 - December 31, 2020
-Directed end-to-end brand campaigns and e-commerce promotions, from planning to execution. -Managed social media marketing, driving engagement and brand visibility. -Executed email marketing initiatives, including automated flows, customer journeys, and abandonment recovery.

Education

Add your educational history here.

Qualifications

Meta Digital Marketing Associate
June 1, 2024 - May 31, 2025

Industry Experience

Retail, Consumer Goods, Real Estate & Construction, Travel & Hospitality