I’m Omowunmi Campbell, a senior growth marketer with end-to-end funnel experience across B2C apps, ecommerce, and marketplace brands. I specialize in acquisition, activation, retention, and revenue optimization, with deep hands-on expertise in Meta and Google ads and cross-functional collaboration with Product, Data/Analytics, SEO, Content, and Influencer/UGC teams to design data-driven growth experiments. I champion repeatable experimentation cadences and scalable growth systems, mentor junior marketers, and have led multi-channel launches (including AI-powered ad tools) to improve CAC, lift conversions, and drive revenue. In my roles, I partner with Product, Data/Analytics, SEO, Content, Social, and Influencers to ship growth experiments across funnel stages. I’ve built teams, optimized budgets, and delivered strong GMV impact through retention initiatives and cross-channel optimization. I’m passionate about data-driven decision-making, cross-functional collaboration, and empowering teams to outperform targets.…

Omowunmi Josephine Campbell

I’m Omowunmi Campbell, a senior growth marketer with end-to-end funnel experience across B2C apps, ecommerce, and marketplace brands. I specialize in acquisition, activation, retention, and revenue optimization, with deep hands-on expertise in Meta and Google ads and cross-functional collaboration with Product, Data/Analytics, SEO, Content, and Influencer/UGC teams to design data-driven growth experiments. I champion repeatable experimentation cadences and scalable growth systems, mentor junior marketers, and have led multi-channel launches (including AI-powered ad tools) to improve CAC, lift conversions, and drive revenue. In my roles, I partner with Product, Data/Analytics, SEO, Content, Social, and Influencers to ship growth experiments across funnel stages. I’ve built teams, optimized budgets, and delivered strong GMV impact through retention initiatives and cross-channel optimization. I’m passionate about data-driven decision-making, cross-functional collaboration, and empowering teams to outperform targets.…

Available to hire

I’m Omowunmi Campbell, a senior growth marketer with end-to-end funnel experience across B2C apps, ecommerce, and marketplace brands. I specialize in acquisition, activation, retention, and revenue optimization, with deep hands-on expertise in Meta and Google ads and cross-functional collaboration with Product, Data/Analytics, SEO, Content, and Influencer/UGC teams to design data-driven growth experiments. I champion repeatable experimentation cadences and scalable growth systems, mentor junior marketers, and have led multi-channel launches (including AI-powered ad tools) to improve CAC, lift conversions, and drive revenue.

In my roles, I partner with Product, Data/Analytics, SEO, Content, Social, and Influencers to ship growth experiments across funnel stages. I’ve built teams, optimized budgets, and delivered strong GMV impact through retention initiatives and cross-channel optimization. I’m passionate about data-driven decision-making, cross-functional collaboration, and empowering teams to outperform targets.

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Skills

Experience Level

Work Experience

Senior Growth Marketing Manager at Loopify
April 1, 2023 - Present
Own client relationships end-to-end and deliver full-funnel growth across B2C apps, ecommerce, and marketplace brands. Manage a monthly paid media spend of $20k–$30k+, lead budget allocation and forecasting, and provide weekly performance reporting. Partner with Product, Data/Analytics, SEO, Content, Social Media, and Influencer/UGC teams to design and ship growth experiments across funnel stages. Built a repeatable growthExperiment cadence to reduce CAC and lift conversions; mentored junior growth marketers on campaign structure and measurement.
Growth Marketing Lead at Loopify
September 1, 2023 - Present
Client: CDcare. Led data-driven acquisition strategy delivering 525,875+ app acquisitions and 951.58% growth on Google Play Store. Improved buyer conversion to 8.44%, driving 83,377 purchases from new sign-ups in one year. Reduced cost per sign-up from ₦1,840 to ₦305 through disciplined A/B testing, audience refinement, and UGC-driven creative iterations. Contributed to ₦21.9B GMV via retention initiatives and optimized budget allocation across campaigns. Collaborated with email marketing to improve retention and repeat purchases.
Growth Marketing Manager (Contract) at AltSchool Africa
May 1, 2023 - September 1, 2023
Spearheaded multi-channel marketing across Meta, Google, and X to scale applications across five regions (Nigeria, Ghana, Rwanda, Uganda, Kenya) with localized content. Doubled applications from 13,108 to 26,479 in two months; increased paid applications by 96% (2,179 to 4,260). Reduced CPC by 40% (to as low as ₦319.28) through testing, optimization, and creative iteration. Delivered 38,264 applications and 5,062 paid applications (May–Dec 2023), with 36,759 registered users and 34,388 email-verified users. Led a team of 10+ experts across content, social, and data; leveraged influencer/UGC to lift performance.
Growth Marketing Manager (Contract) at AltSchool Africa
June 1, 2024 - September 1, 2024
Continued multi-channel expansion across Meta, Google, and X to scale applications with localized content; maintained growth trajectory and regional expansion.
Growth Marketing Manager (Contract) at AltSchool Africa
July 1, 2025 - September 1, 2025
Spearheaded ongoing growth initiatives across five regions, refining targeting, creatives, and funnel optimization to sustain application growth and retention.
Digital Media Buyer (Meta Marketing Pro Program, EMEA) at Teleperformance
June 1, 2022 - June 1, 2023
Optimized Facebook Ads for 3,000+ businesses; improved conversion rates by 20% and revenue by 30%. Built paid media strategies that consistently exceeded KPI targets and improved ROAS.
Digital Marketing Associate at Basenet Digital Ltd
October 1, 2021 - April 1, 2022
Managed digital marketing campaigns; contributed to a 70% increase in sales for major US brands; delivered an average ROAS of 5x across multiple product categories; conducted competitive and creative analyses to refine targeting.
Brand and Marketing Trainer & Mentor at Africa Agility (Girls in Tech Program)
November 1, 2023 - Present
Trained 100+ girls in foundational and advanced digital marketing through workshops and hands-on sessions. Mentored selected participants on project execution, personal branding, and career pathways.
Growth Marketing Volunteer at FirstFounders Inc.
January 1, 2023 - December 31, 2024
Supported early-stage founders with customer acquisition strategy, funnel optimization, and paid media advisory.
Marketing Advisor at NeedMyService
May 1, 2020 - March 31, 2023
Supported launch and scaling of Need My Service; empowered 22,000+ artisans and small business owners with digital marketing tools; helped shift in-person workshops to online training during COVID-19 while maintaining engagement and program delivery.

Education

Masters of Science at Rome Business School
October 5, 2024 - January 15, 2025
MSc in Digital Marketing and Business Transformation at Rome Business School
January 1, 2023 - January 1, 2025
BSc in Microbiology at University of Lagos
January 1, 2014 - January 1, 2018

Qualifications

Best Grading Student
January 1, 2025 - January 16, 2026

Industry Experience

Travel & Hospitality, Computers & Electronics, Consumer Goods, Education, Financial Services, Media & Entertainment, Software & Internet, Wholesale & Distribution, Healthcare, Gaming, Energy & Utilities, Agriculture & Mining, Real Estate & Construction, Retail, Professional Services

Skills

Experience Level