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I’m a growth marketing specialist with 10+ years of experience driving B2B and B2C demand generation, customer acquisition, pipeline growth, and measurable revenue results across recruitment, healthcare, e-commerce, and FMCG. I build full-funnel strategies, run performance campaigns on Meta, Google, and LinkedIn, and optimize conversion journeys to improve outcomes like lead quality, web performance, and pipeline velocity. I’m hands-on with CRM and marketing automation (Odoo, Mailchimp, and structured nurturing workflows), and I rely on analytics (GA4, Meta Analytics) to track what’s working and refine campaigns continuously. From scaling website traffic from 0 to 10K+ users to generating 115+ qualified leads at strong CPLs, I focus on aligning marketing with sales goals and delivering results that stakeholders can clearly measure.…I’m a growth marketing specialist with 10+ years of experience driving B2B and B2C demand generation, customer acquisition, pipeline growth, and measurable revenue results across recruitment, healthcare, e-commerce, and FMCG. I build full-funnel strategies, run performance campaigns on Meta, Google, and LinkedIn, and optimize conversion journeys to improve outcomes like lead quality, web performance, and pipeline velocity. I’m hands-on with CRM and marketing automation (Odoo, Mailchimp, and structured nurturing workflows), and I rely on analytics (GA4, Meta Analytics) to track what’s working and refine campaigns continuously. From scaling website traffic from 0 to 10K+ users to generating 115+ qualified leads at strong CPLs, I focus on aligning marketing with sales goals and delivering results that stakeholders can clearly measure.

Winnie Wendo

Growth Marketer, Performance Marketer, Digital Marketer, +2

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I’m a growth marketing specialist with 10+ years of experience driving B2B and B2C demand generation, customer acquisition, pipeline growth, and measurable revenue results across recruitment, healthcare, e-commerce, and FMCG. I build full-funnel strategies, run performance campaigns on Meta, Google, and LinkedIn, and optimize conversion journeys to improve outcomes like lead quality, web performance, and pipeline velocity. I’m hands-on with CRM and marketing automation (Odoo, Mailchimp, and structured nurturing workflows), and I rely on analytics (GA4, Meta Analytics) to track what’s working and refine campaigns continuously. From scaling website traffic from 0 to 10K+ users to generating 115+ qualified leads at strong CPLs, I focus on aligning marketing with sales goals and delivering results that stakeholders can clearly measure.…I’m a growth marketing specialist with 10+ years of experience driving B2B and B2C demand generation, customer acquisition, pipeline growth, and measurable revenue results across recruitment, healthcare, e-commerce, and FMCG. I build full-funnel strategies, run performance campaigns on Meta, Google, and LinkedIn, and optimize conversion journeys to improve outcomes like lead quality, web performance, and pipeline velocity. I’m hands-on with CRM and marketing automation (Odoo, Mailchimp, and structured nurturing workflows), and I rely on analytics (GA4, Meta Analytics) to track what’s working and refine campaigns continuously. From scaling website traffic from 0 to 10K+ users to generating 115+ qualified leads at strong CPLs, I focus on aligning marketing with sales goals and delivering results that stakeholders can clearly measure.

Available to hire

I’m a growth marketing specialist with 10+ years of experience driving B2B and B2C demand generation, customer acquisition, pipeline growth, and measurable revenue results across recruitment, healthcare, e-commerce, and FMCG. I build full-funnel strategies, run performance campaigns on Meta, Google, and LinkedIn, and optimize conversion journeys to improve outcomes like lead quality, web performance, and pipeline velocity.

I’m hands-on with CRM and marketing automation (Odoo, Mailchimp, and structured nurturing workflows), and I rely on analytics (GA4, Meta Analytics) to track what’s working and refine campaigns continuously. From scaling website traffic from 0 to 10K+ users to generating 115+ qualified leads at strong CPLs, I focus on aligning marketing with sales goals and delivering results that stakeholders can clearly measure.

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Work Experience

Digital Marketing Specialist at Bright Technologies

July 1, 2025 - August 22, 2025

Improved brightonline.co.ke search engine rankings to number 2 and 3 positions organically within three months, targeting keywords for Dell, Lenovo, and HP. Grew website traffic from zero to 10,000 visitors through on-page and technical SEO. Developed and implemented a clearance sales strategy for laptops and printers, generating over 1 million in revenue organically. Collaborated with vendors to maximize brand visibility and organic growth.

Digital Marketing Lead at Bright Technologies (Kenya)

January 1, 2025 - August 31, 2025

Built and executed a full-funnel growth strategy scaling website traffic from 0 to 10K+ users and reducing bounce rate from 70% to 30%. Optimized 40+ product pages targeting IT keywords, achieving top-3 organic Google rankings for Lenovo and HP keywords within three months. Generated KES 1M+ revenue through marketing campaigns and led B2B/B2C demand generation to promote software and hardware solutions. Reduced site drop-off by improving navigation, product pages, CTAs, checkout, and page structure; built backlinks for off-page acquisition and used GA4 to optimize acquisition channels and conversion performance. Managed a team of 8 and aligned marketing with the corporate sales team.

Digital Marketing Consultant

January 1, 2025 - Present

Generated 115+ qualified B2C leads at an average CPL of KES 120 for a human resources recruitment company using targeted Meta Ads. Managed email campaigns via Odoo and Mailchimp achieving 45–55% open rates for a WASH company. Built CRM pipelines and lead nurturing workflows for an IT company. Created marketing strategy for a construction company to increase online visibility and generate qualified leads for design, construction, and maintenance services.

Digital Marketer at Syna Consultancy

December 1, 2024 - August 22, 2025

Developed and implemented digital marketing strategies to increase online presence and brand awareness aligned with business goals. Created engaging social media and website content ensuring consistent brand messaging. Managed social media campaigns across platforms optimizing audience targeting and ad performance. Utilized Google Analytics for tracking and reporting campaign performance to improve strategies.

Social Media Manager at Medilife Medical Centre

April 1, 2024 - August 22, 2025

Scheduled and distributed visual and video content across social media channels to increase brand awareness. Developed and monitored social media ads measuring effectiveness. Responded to customer inquiries via social media, reducing call center calls. Prepared monthly reports on social media metrics like engagement rates across platforms.

Digital Marketer at Tender365 Care (UK) Limited

February 1, 2024 - August 22, 2025

Formulated marketing strategies that enhanced online presence and lead generation, expanding the healthcare workers database by over 30%, which effectively halted promotions. Aligned marketing with recruitment goals to strengthen the overall strategy. Managed campaigns that increased job applications and launched homecare services, resulting in 56% more nurse placements. Delivered monthly performance reports with actionable insights.

Digital Marketer at Danit Group

June 1, 2023 - August 22, 2025

Successfully marketed and launched a new chocolate drink in Sierra Leone, gaining 5,000 followers in one week through social media campaigns and influencer partnerships. Secured high-ticket clients and increased sales via targeted social media advertising. Managed and optimized paid media campaigns for the company and clients improving engagement and generating measurable results. Led a Valentine's Day bank promotion that increased account deposits showcasing effective social media strategy.

Social Media Manager at Wends Products Kenya

March 1, 2023 - August 22, 2025

Scheduled and distributed visual and video social content to enhance brand awareness. Created and analyzed the effectiveness of social media ads. Managed customer inquiries on social platforms. Produced monthly reports tracking engagement rates across social media.

Social Media Manager at Homerange Poultry

January 1, 2022 - August 22, 2025

Developed and executed strategic social media plans across Facebook, Instagram, Telegram, and WhatsApp. Increased Facebook engagement by 30% through targeted content strategies. Reduced customer support requests by 20% via proactive query handling on Facebook. Managed content creation and scheduling ensuring consistent brand presence and user interaction.

Social Media Coordinator at Homerange Poultry

February 1, 2018 - August 22, 2025

Led daily distribution of training flyers on Facebook and WhatsApp optimizing engagement and reach. Managed online customer inquiries ensuring prompt responses to enhance brand reputation. Facilitated positive customer interactions with effective communication strategies. Strengthened brand presence by delivering targeted marketing materials consistently.

Digital Marketing Specialist (Freelance)

January 1, 2015 - December 31, 2024

Provided digital marketing services for multiple clients including Danit Group (branding & marketing agency), SYN A-Water (water, sanitation and hygiene), Medilife Medical Center, Tender365, and Care UK Limited (healthcare recruitment). Improved engagement by 30–70% for Medilife Medical Center. Increased work placements by 56% and grew the recruitment database by 30% for a UK-based healthcare workers recruitment company through ad creation and geographic targeting using Facebook, Instagram, and LinkedIn. Shot, edited, and optimized short-form videos; designed carousels and social media posters for Tender365. Created and executed marketing strategies for a UK healthcare workers recruitment launch to grow online presence and for the launch of a new beverage drink for a Sierra Leone-based dairy manufacturer. Managed a team of 4 graphic designers to create mockups, banners, and social media posters for two banking institutions in Sierra Leone. Optimized application forms and user flows t