I am an experienced Digital and Social Media Marketer with a strong background in executing product launches and managing strategic marketing campaigns. I have successfully led marketing initiatives that drove significant engagement and growth, including launching new products and services in diverse markets such as Sierra Leone and the UK healthcare sector. My expertise spans social media strategy, SEO, content creation, and analytics, working across platforms like Facebook, Instagram, LinkedIn, and TikTok. Throughout my career, I have developed skills in campaign management, data-driven marketing optimization, and vendor partnership collaborations to maximize brand visibility and revenue. I am proficient with industry tools like Capcut, Hootsuite, Canva, Meta Analytics, and Google Analytics, consistently delivering measurable results and fostering strong brand presence.

Winnie Wendo

I am an experienced Digital and Social Media Marketer with a strong background in executing product launches and managing strategic marketing campaigns. I have successfully led marketing initiatives that drove significant engagement and growth, including launching new products and services in diverse markets such as Sierra Leone and the UK healthcare sector. My expertise spans social media strategy, SEO, content creation, and analytics, working across platforms like Facebook, Instagram, LinkedIn, and TikTok. Throughout my career, I have developed skills in campaign management, data-driven marketing optimization, and vendor partnership collaborations to maximize brand visibility and revenue. I am proficient with industry tools like Capcut, Hootsuite, Canva, Meta Analytics, and Google Analytics, consistently delivering measurable results and fostering strong brand presence.

Available to hire

I am an experienced Digital and Social Media Marketer with a strong background in executing product launches and managing strategic marketing campaigns. I have successfully led marketing initiatives that drove significant engagement and growth, including launching new products and services in diverse markets such as Sierra Leone and the UK healthcare sector. My expertise spans social media strategy, SEO, content creation, and analytics, working across platforms like Facebook, Instagram, LinkedIn, and TikTok.

Throughout my career, I have developed skills in campaign management, data-driven marketing optimization, and vendor partnership collaborations to maximize brand visibility and revenue. I am proficient with industry tools like Capcut, Hootsuite, Canva, Meta Analytics, and Google Analytics, consistently delivering measurable results and fostering strong brand presence.

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Work Experience

Digital Marketing Specialist at Bright Technologies
July 1, 2025 - August 22, 2025
Improved brightonline.co.ke search engine rankings to number 2 and 3 positions organically within three months, targeting keywords for Dell, Lenovo, and HP. Grew website traffic from zero to 10,000 visitors through on-page and technical SEO. Developed and implemented a clearance sales strategy for laptops and printers, generating over 1 million in revenue organically. Collaborated with vendors to maximize brand visibility and organic growth.
Digital Marketer at Syna Consultancy
December 1, 2024 - August 22, 2025
Developed and implemented digital marketing strategies to increase online presence and brand awareness aligned with business goals. Created engaging social media and website content ensuring consistent brand messaging. Managed social media campaigns across platforms optimizing audience targeting and ad performance. Utilized Google Analytics for tracking and reporting campaign performance to improve strategies.
Social Media Manager at Medilife Medical Centre
April 1, 2024 - August 22, 2025
Scheduled and distributed visual and video content across social media channels to increase brand awareness. Developed and monitored social media ads measuring effectiveness. Responded to customer inquiries via social media, reducing call center calls. Prepared monthly reports on social media metrics like engagement rates across platforms.
Digital Marketer at Tender365 Care (UK) Limited
February 1, 2024 - August 22, 2025
Formulated marketing strategies that enhanced online presence and lead generation, expanding the healthcare workers database by over 30%, which effectively halted promotions. Aligned marketing with recruitment goals to strengthen the overall strategy. Managed campaigns that increased job applications and launched homecare services, resulting in 56% more nurse placements. Delivered monthly performance reports with actionable insights.
Digital Marketer at Danit Group
June 1, 2023 - August 22, 2025
Successfully marketed and launched a new chocolate drink in Sierra Leone, gaining 5,000 followers in one week through social media campaigns and influencer partnerships. Secured high-ticket clients and increased sales via targeted social media advertising. Managed and optimized paid media campaigns for the company and clients improving engagement and generating measurable results. Led a Valentine's Day bank promotion that increased account deposits showcasing effective social media strategy.
Social Media Manager at Wends Products Kenya
March 1, 2023 - August 22, 2025
Scheduled and distributed visual and video social content to enhance brand awareness. Created and analyzed the effectiveness of social media ads. Managed customer inquiries on social platforms. Produced monthly reports tracking engagement rates across social media.
Social Media Manager at Homerange Poultry
January 1, 2022 - August 22, 2025
Developed and executed strategic social media plans across Facebook, Instagram, Telegram, and WhatsApp. Increased Facebook engagement by 30% through targeted content strategies. Reduced customer support requests by 20% via proactive query handling on Facebook. Managed content creation and scheduling ensuring consistent brand presence and user interaction.
Social Media Coordinator at Homerange Poultry
February 1, 2018 - August 22, 2025
Led daily distribution of training flyers on Facebook and WhatsApp optimizing engagement and reach. Managed online customer inquiries ensuring prompt responses to enhance brand reputation. Facilitated positive customer interactions with effective communication strategies. Strengthened brand presence by delivering targeted marketing materials consistently.

Education

Bachelor of Commerce Procurement & Supply Chain Management at University Of Nairobi
January 1, 2014 - January 1, 2019
Kenya Certificate of Secondary Education at Hekima Girls` High School
January 1, 2010 - January 1, 2013

Qualifications

Digital Advertising
January 1, 2024 - August 22, 2025
Digital Marketing
January 1, 2023 - August 22, 2025
Social Media Marketing
January 1, 2023 - August 22, 2025
Google Ads
January 1, 2023 - August 22, 2025
Email Marketing
January 1, 2023 - August 22, 2025
Social Media Marketing Strategy
January 1, 2022 - August 22, 2025
MBA Marketing and Business Strategy
January 1, 2022 - August 22, 2025

Industry Experience

Healthcare, Retail, Financial Services, Consumer Goods, Professional Services