Will E. Williams

Direct interior design and creative vision for nine luxury hotels within Kleindienst Group's Heart of Europe development. Inherited a previously rejected IHG submission and led a full-property redesign—guestrooms, lobby and reception, retail, four restaurants and bar, and rooftop—translating Portofino's coastal architecture and materials into headboard panels, rug patterns, and stone selections that secured brand approval. Operator coordination: Manage design coordination with IHG and eight independent lifestyle hospitality brands across the portfolio, ensuring brand standards, operational adjacencies, and guest journey integrity. Branded residences & ultra-luxury maritime: Lead interior design for a Signature Villa and Luxury Penthouse and develop the interior concept for a Giga Yacht. Practice leadership: defined design principles, created material libraries, and built a junior team.

Direct interior creative vision for a portfolio of luxury hotels, aligning design with brand identity, materiality, and a strong sense of place — translating regional and cultural references into refined palettes without literal theming.

Designed and led the design vision for MOB Hotels across four ground-up properties, delivering concept-to-opening and building the brand's spatial vocabulary across Europe and the United States.