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Google Ads Certified | Freelance Performance Marketing Manager A digital marketer with 4 years of experience, including agency work, I bring a wealth of expertise to the table. I have successfully managed over US$5 million in ad campaigns on Google, Meta, and Bing, facilitating the achievement of business goals for e-commerce and B2C clients. While my primary expertise lies in paid advertising, I am proficient in the management of social media accounts. I handle end-to-end social media account management, ensuring a cohesive online presence for clients. This includes conducting thorough social media audits, developing effective strategies, creating engaging content, fostering community engagement, and staying on top of platform trends.…Google Ads Certified | Freelance Performance Marketing Manager A digital marketer with 4 years of experience, including agency work, I bring a wealth of expertise to the table. I have successfully managed over US$5 million in ad campaigns on Google, Meta, and Bing, facilitating the achievement of business goals for e-commerce and B2C clients. While my primary expertise lies in paid advertising, I am proficient in the management of social media accounts. I handle end-to-end social media account management, ensuring a cohesive online presence for clients. This includes conducting thorough social media audits, developing effective strategies, creating engaging content, fostering community engagement, and staying on top of platform trends.

Wyelin Chiu

Performance Marketer, Social Media Manager, Digital Marketer, +3

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Google Ads Certified | Freelance Performance Marketing Manager A digital marketer with 4 years of experience, including agency work, I bring a wealth of expertise to the table. I have successfully managed over US$5 million in ad campaigns on Google, Meta, and Bing, facilitating the achievement of business goals for e-commerce and B2C clients. While my primary expertise lies in paid advertising, I am proficient in the management of social media accounts. I handle end-to-end social media account management, ensuring a cohesive online presence for clients. This includes conducting thorough social media audits, developing effective strategies, creating engaging content, fostering community engagement, and staying on top of platform trends.…Google Ads Certified | Freelance Performance Marketing Manager A digital marketer with 4 years of experience, including agency work, I bring a wealth of expertise to the table. I have successfully managed over US$5 million in ad campaigns on Google, Meta, and Bing, facilitating the achievement of business goals for e-commerce and B2C clients. While my primary expertise lies in paid advertising, I am proficient in the management of social media accounts. I handle end-to-end social media account management, ensuring a cohesive online presence for clients. This includes conducting thorough social media audits, developing effective strategies, creating engaging content, fostering community engagement, and staying on top of platform trends.

Available to hire

Singapore, Singapore

Google Ads Certified | Freelance Performance Marketing Manager

A digital marketer with 4 years of experience, including agency work, I bring a wealth of expertise to the table. I have successfully managed over US$5 million in ad campaigns on Google, Meta, and Bing, facilitating the achievement of business goals for e-commerce and B2C clients.

While my primary expertise lies in paid advertising, I am proficient in the management of social media accounts. I handle end-to-end social media account management, ensuring a cohesive online presence for clients. This includes conducting thorough social media audits, developing effective strategies, creating engaging content, fostering community engagement, and staying on top of platform trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Performance Marketing Manager at Self-employed / Freelance

July 1, 2023 - Present

Plan, develop, and execute end-to-end digital marketing campaigns across Google Ads, Meta, and TikTok for B2B and B2C clients; manage high-budget ad campaigns totaling over $10M in spend; optimize campaigns for conversion rate, ROI, and ROAS; monitor performance using analytics tools and optimize Google My Business profiles to drive store visits.

Social Media Manager at Kaliber Asia Pte Ltd

July 1, 2023 - October 8, 2025

Orchestrated end-to-end social media campaigns across multiple budgets; maintained monthly media plans; analyzed performance and adjusted strategies to meet predefined KPIs; collaborated with internal teams and external partners to ensure cohesive marketing efforts.

Digital Marketing Intern at Kaliber Asia Pte Ltd

March 1, 2021 - October 8, 2025

Conducted comprehensive weekly and monthly data-driven reports to gain insights into campaign performance; supported campaign optimization to achieve target KPIs; assisted in budget allocation and performance optimization.

Junior Performance Specialist at Kaliber Asia Pte Ltd

March 1, 2022 - October 8, 2025

Supported digital marketing initiatives and performance optimization for a portfolio of clients; assisted in data collection and reporting; contributed to campaign planning and KPI attainment.

Cabin Crew at Singapore Airlines

July 1, 2019 - October 8, 2025

Delivered exceptional customer service to passengers, ensuring comfort and safety during flights; trained in handling security and emergencies, including administering first aid; demonstrated adaptability and confidence in a fast-paced, multicultural environment; adhered to aviation safety and regulations.

Freelance Performance Marketer & Social Media Manager

July 1, 2023 - Present

Open to contract roles; develop, execute, and optimize end-to-end social media strategies across platforms (Google Ads, Meta, TikTok); manage budgets and drive online sales; optimize product listings and profiles to maximize visibility and ROI.

Marketing Manager at Kaliber Asia Pte Ltd

July 31, 2023 - October 8, 2025

Maintain overall accountability of account performance and budget utilization for a portfolio of clients. Ensure campaigns follow media plans with no overspending and errors in delivery. Strategize and contribute to monthly media plans. Analyze and optimize campaign performance to predefined KPIs. Maintain visibility on opportunities and risks. Delegate, supervise, and apply quality control on execution tasks. Manage team workload, capacity, and priorities. Coach and motivate team members and resolve issues. Maintained 100% client satisfaction by upholding quality and budget standards.

Junior Performance Specialist at Kaliber Asia Pte Ltd

March 1, 2022 - October 8, 2025

Maintained accountability for a portfolio of client accounts; supported end-to-end campaign execution, optimization, and reporting; contributed to the achievement of client KPIs and ensured alignment with media plans.

Digital Marketing Intern at Kaliber Asia Pte Ltd

March 1, 2021 - October 8, 2025

Conducted weekly and monthly data-driven reports to glean insights into campaign performance; provided performance insights and recommended optimizations to meet client KPIs.

Cabin Crew at Singapore Airlines

July 1, 2019 - October 8, 2025

Delivered exceptional customer service to passengers, ensuring comfort and safety during flights; trained to handle security and emergency procedures, including administering first aid when needed.