Creative Director and Project Manager with 10+ years of international experience leading multidisciplinary teams across Europe, North America, and Africa—specializing in brand strategy, integrated marketing, visual identity, and campaign development. Experienced in end-to-end delivery across ATL/BTL/digital, stakeholder management, and translating business objectives into consumer impact. MBA candidate with a strong leadership and commercial-growth mindset, coordinating cross-functional teams and external partners to deliver high-quality brand experiences. Background spans FMCG and large corporate/institutional projects, with hands-on art direction and UX/UI design using Adobe and AI-assisted content workflows.…

Alexandra Maciel

Creative Director and Project Manager with 10+ years of international experience leading multidisciplinary teams across Europe, North America, and Africa—specializing in brand strategy, integrated marketing, visual identity, and campaign development. Experienced in end-to-end delivery across ATL/BTL/digital, stakeholder management, and translating business objectives into consumer impact. MBA candidate with a strong leadership and commercial-growth mindset, coordinating cross-functional teams and external partners to deliver high-quality brand experiences. Background spans FMCG and large corporate/institutional projects, with hands-on art direction and UX/UI design using Adobe and AI-assisted content workflows.…

Available to hire

Creative Director and Project Manager with 10+ years of international experience leading multidisciplinary teams across Europe, North America, and Africa—specializing in brand strategy, integrated marketing, visual identity, and campaign development. Experienced in end-to-end delivery across ATL/BTL/digital, stakeholder management, and translating business objectives into consumer impact.

MBA candidate with a strong leadership and commercial-growth mindset, coordinating cross-functional teams and external partners to deliver high-quality brand experiences. Background spans FMCG and large corporate/institutional projects, with hands-on art direction and UX/UI design using Adobe and AI-assisted content workflows.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Creative Leader at Angoalissar
November 1, 2023 - Present
Drove brand growth and consumer engagement through integrated marketing initiatives across a portfolio of FMCG brands. Led a team of five in the end-to-end delivery of ATL, BTL, and digital campaigns, ensuring consistent execution across channels. Developed and executed route-to-market (RTM) strategies in partnership with commercial teams to support business growth. Coordinated cross-functional teams and external partners to deliver integrated marketing initiatives aligned with brand and commercial objectives. Translated business priorities into marketing strategies and consumer engagement programs that strengthened brand positioning.
Art Director at It’s Brand
May 1, 2022 - November 1, 2023
Led and developed a multidisciplinary team of 15 professionals, consistently delivering complex design and event projects on schedule and within client expectations. Oversaw the full project lifecycle for exhibition, experiential marketing, and interior design initiatives, coordinating technical, creative, and operational functions. Drove successful execution of large-scale corporate and institutional events by managing budgets, timelines, suppliers, and cross-functional teams. Strengthened strategic relationships with clients and vendors, improving collaboration, execution quality, and customer satisfaction. Delivered projects for blue-chip clients and public institutions—including ANPG, Standard Bank, EMIS, BNI, Banco Sol, Sonasurf, and Angolan government ministries—supporting repeat engagements and reinforcing company reputation.
Designer Senior at It’s Brand
August 1, 2021 - May 1, 2022
Developed brand identities, visual identity systems, and BTL marketing materials for corporate and commercial clients. Designed exhibition stands, retail spaces, editorial publications, and corporate communication materials across print and digital media. Delivered creative solutions for clients including UNICEF Angola, ANPG, Spar Angola, and Unitel, strengthening brand visibility and consistency.
Designer Freelancer at Draft City
March 1, 2016 - August 1, 2021
Delivered end-to-end branding, digital, and print design solutions independently from concept to final delivery for clients across Portugal and Angola. Founded Draft City, an independent digital illustration brand, creating original artwork and creative projects to strengthen entrepreneurial and artistic expertise. Built long-term client relationships with corporate, public sector, and private clients by aligning design outputs with their business and communication goals.
Designer Freelancer
March 1, 2016 - August 1, 2021
Delivered end-to-end branding, digital, and print design solutions for clients across Portugal and Angola, managing projects independently from concept to final delivery. Founded Draft City, an independent digital illustration brand, developing original artwork and creative projects that strengthened entrepreneurial and artistic expertise. Built long-term relationships with corporate, public sector, and private clients by providing creative solutions aligned with their business and communication goals.
Communication Assistant at Cristina Rodrigues
April 1, 2015 - July 1, 2015
Integrated international exhibitions with galleries and collectors. Executed exhibition setup, photography, and communication materials.
Designer Senior at BOOST Comunicação e Estratégia
December 1, 2012 - July 1, 2014
Achieved branding and interwoven communication projects for major clients. Developed strategic solutions with cross-functional teams and implemented them through campaign work. Enhanced brand visibility across multiple campaigns and sectors.
Designer Senior at NAD/ Design Solutions
May 1, 2010 - November 1, 2012
Delivered branding, corporate identity, editorial, advertising, and digital design solutions across multiple industries. Created projects for leading clients, including Movicel, Banco Atlântico, Chevron, Baía de Luanda, and Kero. Managed the Luanda office, overseeing operations, client relationships, and project delivery. Led the local team, managing resources and workflows to ensure quality and efficient execution.
Designer at Carisma - Design Studio Design Gallery
December 1, 2009 - May 1, 2010
Led corporate identity work, including development of brochures, layouts, and website development.
UX/UI & Graphic Designer (Internship) at Cisco Systems
December 1, 2008 - July 1, 2009
Designed user experiences (UX) and web application interfaces focused on intuitive, user-centered digital products. Produced product branding assets for Cisco product initiatives to ensure consistency across digital and marketing channels. Created marketing collateral, exhibition graphics, and roll-up banners for international trade shows by translating technical product features into compelling visual communications. Collaborated with multidisciplinary teams including product managers and developers to deliver integrated design solutions aligned with business objectives.
UX Designer at Cisco Systems
December 1, 2008 - July 1, 2009
Designed user experiences (UX) and web application interfaces, creating intuitive, user-centered digital products. Developed product branding assets for Cisco product initiatives, ensuring consistency across digital and marketing channels. Created marketing collateral, exhibition graphics, and roll-up banners for international trade shows, translating technical product features into compelling visual communications. Collaborated with multidisciplinary teams, including product managers and developers, to deliver integrated design solutions aligned with business objectives.
Designer at Boxtype, Sociedade de Artes e Design
May 1, 2005 - June 1, 2008
Developed corporate identities, brochures, web application layouts, advertising, and editorial design for brands including Mazda, Saab, Suzuki, Mitsubishi, Vieira de Castro, Quinta da Casa Amarela, and Gamobar. Managed client and partner relationships, delivered customer presentations, and contributed to product pricing strategies.
Designer at Creation & Concept
September 1, 2003 - September 1, 2004
Developed branding, editorial, print, and digital design solutions—including corporate identities, brochures, advertising, and web application layouts—for clients such as Divani&Divani and Anaric.

Education

MBA (Global, Online) - Expected at Porto Business School
January 1, 2027 - January 1, 2027
Graphic Design (degree) at Escola Superior de Artes e Design
October 1, 1999 - July 1, 2003
Marketing Digital (Google Digital Academy) at Google Digital Academy
July 1, 2021 - July 1, 2021
Digital Marketing (EDIT by Disruptive Digital Education) at Disruptive Digital Education
August 1, 2021 - September 1, 2021
Graphic Design (Study Abroad) at Central St Martins College of Art & Design
June 1, 2008 - July 1, 2008
Certification in Pedagogical Ability at Instituto das Artes e Ciências do Porto
January 1, 2005 - March 1, 2005
Certification in IT and Communication at SPI - Sociedade Portuguesa para a Inovação
February 1, 2005 - May 1, 2005
MBA (Global MBA) - Online at Porto Business School
January 1, 2027 - January 1, 2027
Graphic Design at Escola Superior de Artes e Design
October 1, 1999 - July 1, 2003

Qualifications

Training Marketing Digital (Google)
July 1, 2021 - August 10, 2026
Digital Marketing (EDIT by Disruptive Digital Education)
August 1, 2021 - September 1, 2021
Graphic Design, Study Abroad Course (Central St Martins College of Art & Design)
June 1, 2008 - July 1, 2008
Certification in Pedagogical Ability (Instituto das Artes e Ciências do Porto)
January 1, 2005 - March 1, 2005
Certification in IT and Communication (SPI - Sociedade Portuguesa para a Inovação)
February 1, 2005 - May 1, 2005

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Telecommunications, Financial Services, Government, Non-Profit Organization, Education, Professional Services

Skills

Experience Level