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I'm a marketing professional with international experience across FMCG, services and public sector, currently based in Amsterdam. Working on the brand strategy for clients like Cadbury, O2 & the UK Department of Education, I have helped build brand platforms that stand the test of time. I enjoy getting to the bottom of business problems and really understanding consumer needs (through both primary or desk research) to get to effective, impactful and creatively interesting brand activity. I also love making great, watertight narratives/ presentations. I take great pride in my output - from presentations to final consumer-facing activity.…I'm a marketing professional with international experience across FMCG, services and public sector, currently based in Amsterdam. Working on the brand strategy for clients like Cadbury, O2 & the UK Department of Education, I have helped build brand platforms that stand the test of time. I enjoy getting to the bottom of business problems and really understanding consumer needs (through both primary or desk research) to get to effective, impactful and creatively interesting brand activity. I also love making great, watertight narratives/ presentations. I take great pride in my output - from presentations to final consumer-facing activity.

Xanthe Fuller

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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I'm a marketing professional with international experience across FMCG, services and public sector, currently based in Amsterdam. Working on the brand strategy for clients like Cadbury, O2 & the UK Department of Education, I have helped build brand platforms that stand the test of time. I enjoy getting to the bottom of business problems and really understanding consumer needs (through both primary or desk research) to get to effective, impactful and creatively interesting brand activity. I also love making great, watertight narratives/ presentations. I take great pride in my output - from presentations to final consumer-facing activity.…I'm a marketing professional with international experience across FMCG, services and public sector, currently based in Amsterdam. Working on the brand strategy for clients like Cadbury, O2 & the UK Department of Education, I have helped build brand platforms that stand the test of time. I enjoy getting to the bottom of business problems and really understanding consumer needs (through both primary or desk research) to get to effective, impactful and creatively interesting brand activity. I also love making great, watertight narratives/ presentations. I take great pride in my output - from presentations to final consumer-facing activity.

Available to hire

I’m a marketing professional with international experience across FMCG, services and public sector, currently based in Amsterdam.

Working on the brand strategy for clients like Cadbury, O2 & the UK Department of Education, I have helped build brand platforms that stand the test of time.

I enjoy getting to the bottom of business problems and really understanding consumer needs (through both primary or desk research) to get to effective, impactful and creatively interesting brand activity. I also love making great, watertight narratives/ presentations. I take great pride in my output - from presentations to final consumer-facing activity.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

Spanish; Castilian

Advanced

English

Fluent

Work Experience

Senior Brand Strategist at VCCP, London

September 1, 2022 - November 1, 2025

Worked across the Mondelez portfolio (Cadbury & Ritz), contributing to global platform development and international application. Led the revival and evolution of Cadbury Creme Egg platforms, expanding into new retail and non-traditional formats. Supported O2 Christmas campaign strategy and reframed gift-giving around shared experiences.

Account Executive / Manager at VCCP, London

October 1, 2021 - September 30, 2022

Supported client services and strategy across accounts, coordinating cross-functional teams and delivering integrated campaigns to drive brand objectives.

Paid Search & Social Account Manager at Brainlabs, London

November 1, 2019 - October 31, 2021

Led paid search and social campaigns, contributing to cross-channel planning, optimization, and reporting to drive performance.

Editor Assistant at Banijay Group, Paris

November 1, 2018 - November 30, 2019

Support for 28 Minutes (current affairs show on ARTE). Assisted editorial and production tasks in a fast-paced environment.