Hi, I’m Xavi Elson, a Senior Motion Designer with 20+ years of experience creating motion systems, visual identities in motion, and performance-driven video content for global brands. I excel at leveraging AI-assisted creative workflows (Weavy, ComfyUI, Midjourney) to accelerate concepting, storyboarding, and content creation. I’m passionate about building visual cohesion across campaigns, products, and digital ecosystems, and I enjoy collaborating with cross-functional teams to deliver scalable assets for international markets.…

Xavi Elson

Hi, I’m Xavi Elson, a Senior Motion Designer with 20+ years of experience creating motion systems, visual identities in motion, and performance-driven video content for global brands. I excel at leveraging AI-assisted creative workflows (Weavy, ComfyUI, Midjourney) to accelerate concepting, storyboarding, and content creation. I’m passionate about building visual cohesion across campaigns, products, and digital ecosystems, and I enjoy collaborating with cross-functional teams to deliver scalable assets for international markets.…

Available to hire

Hi, I’m Xavi Elson, a Senior Motion Designer with 20+ years of experience creating motion systems, visual identities in motion, and performance-driven video content for global brands. I excel at leveraging AI-assisted creative workflows (Weavy, ComfyUI, Midjourney) to accelerate concepting, storyboarding, and content creation.

I’m passionate about building visual cohesion across campaigns, products, and digital ecosystems, and I enjoy collaborating with cross-functional teams to deliver scalable assets for international markets.

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Language

Catalan; Valencian
Fluent
Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior Motion Designer at LANDOR
June 1, 2022 - February 1, 2026
Developed brand motion systems for international brands, ensuring scalability across digital ecosystems. Produced campaign assets combining motion, editing, and AI‑driven concept development. Delivered high‑volume content for global clients such as Moeve, Unicaja, Campari, Kellogg’s and Generalli.
Motion Designer & Video Editor at EMORAMA
January 1, 2022 - June 1, 2022
Delivered motion graphics and video editing for agencies and brands across digital, advertising, and social. Developed modular motion systems for paid media and branding rollouts. Managed complete production pipelines from concept to delivery.
Motion Designer & Video Editor at FREELANCE
June 1, 2011 - January 1, 2022
Delivered motion graphics and video editing for agencies and brands across digital, advertising, and social. Developed modular motion systems for paid media and branding rollouts. Managed complete production pipelines from concept to delivery.
Motion Designer & Video Producer at HERRAIZ SOTO
January 1, 2006 - January 1, 2007
Produced animation and digital campaigns for brands including Mahou, BMW, and Adidas. Contributed to creative execution across motion, design, and digital content.
Motion Designer at DOUBLEYOU
May 1, 2007 - June 1, 2011
Produced web and social campaigns within a fast‑paced digital agency including Cacique, Nike, and Audi. Created performance‑oriented assets aligned with campaign KPIs. Collaborated with creative, marketing, and development teams on digital rollouts.
Freelance at Freelance
June 1, 2011 - January 1, 2022
Produced web and social campaigns within a fast-paced digital agency including Cacique, Nike, and Audi. Created performance-oriented assets aligned with campaign KPIs. Collaborated with creative, marketing, and development teams on digital rollouts.
Motion Designer at HERRAIZ SOTO
January 1, 2006 - January 1, 2007
Produced animation and digital campaigns for brands including Mahou, BMW, and Adidas. Contributed to creative execution across motion, design, and digital content.

Education

Master Motion Graphics at Escola BAU (Bcn)
January 11, 2030 - March 14, 2026
Graphic Design at Escola BAU (Bcn)
January 11, 2030 - March 14, 2026
Master in Motion Graphics at Escola BAU (Bcn)
January 11, 2030 - March 14, 2026
Graphic Design at Escola BAU (Bcn)
January 11, 2030 - March 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other
    paper Motion Reel 2026

    Over the past four years at Landor, I’ve led and developed motion branding projects for international clients such as Moeve (Cepsa), Unicaja, Kellogg’s, Campari, British American Tobacco and others.

    My work has focused on building comprehensive brand motion systems, logo animations, brand films, case studies, and a wide range of visual assets designed to scale across platforms.

    The following reel showcases a selection of these projects, highlighting strategic thinking, craft, and consistency across global brands.