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Digital Marketing & Strategy Leader with 10+ years of experience across SaaS, E-commerce, Real Estate, Hospitality, and UGC-driven Wellness & Travel brands. Expert in SEO, UGC and creator-led content, AI content creation, and multi- channel campaigns to drive measurable ROI. Highly proficient in Shopify, WooCommerce, Google Analytics (GA4), Meta Ads Manager, SEMrush, and Pinterest. Proven ability to lead cross-functional teams, scale brand visibility through authentic content, and deliver data-backed growth while providing high-level customer and partner support.…Digital Marketing & Strategy Leader with 10+ years of experience across SaaS, E-commerce, Real Estate, Hospitality, and UGC-driven Wellness & Travel brands. Expert in SEO, UGC and creator-led content, AI content creation, and multi- channel campaigns to drive measurable ROI. Highly proficient in Shopify, WooCommerce, Google Analytics (GA4), Meta Ads Manager, SEMrush, and Pinterest. Proven ability to lead cross-functional teams, scale brand visibility through authentic content, and deliver data-backed growth while providing high-level customer and partner support.

Xhesika Tufa

Digital Marketer, Marketing Strategist, SEO Expert, +4

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Digital Marketing & Strategy Leader with 10+ years of experience across SaaS, E-commerce, Real Estate, Hospitality, and UGC-driven Wellness & Travel brands. Expert in SEO, UGC and creator-led content, AI content creation, and multi- channel campaigns to drive measurable ROI. Highly proficient in Shopify, WooCommerce, Google Analytics (GA4), Meta Ads Manager, SEMrush, and Pinterest. Proven ability to lead cross-functional teams, scale brand visibility through authentic content, and deliver data-backed growth while providing high-level customer and partner support.…Digital Marketing & Strategy Leader with 10+ years of experience across SaaS, E-commerce, Real Estate, Hospitality, and UGC-driven Wellness & Travel brands. Expert in SEO, UGC and creator-led content, AI content creation, and multi- channel campaigns to drive measurable ROI. Highly proficient in Shopify, WooCommerce, Google Analytics (GA4), Meta Ads Manager, SEMrush, and Pinterest. Proven ability to lead cross-functional teams, scale brand visibility through authentic content, and deliver data-backed growth while providing high-level customer and partner support.

Available to hire

Digital Marketing & Strategy Leader with 10+ years of experience across SaaS, E-commerce, Real Estate, Hospitality, and
UGC-driven Wellness & Travel brands. Expert in SEO, UGC and creator-led content, AI content creation, and multi-
channel campaigns to drive measurable ROI. Highly proficient in Shopify, WooCommerce, Google Analytics (GA4), Meta
Ads Manager, SEMrush, and Pinterest. Proven ability to lead cross-functional teams, scale brand visibility through
authentic content, and deliver data-backed growth while providing high-level customer and partner support.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Albanian

Fluent

Italian

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Coordinator at Josei Creative Agency

January 1, 2013 - June 12, 2024

Expertise in Pinterest Marketing, Social Media Strategies, SEO Copywriting, and AI Content Creation, delivering SEO-driven and data-backed results through detailed market, trend, and competitor research. Developed and executed comprehensive content and digital marketing strategies tailored to real estate, hospitality, and lifestyle brands. Managed campaign planning and performance analysis, ensuring delivery against KPIs. Led internal content team and freelancers on strategy, design, and reporting. Organized photoshoots, attended client events, and conducted on-site content creation, ensuring strong brand consistency and engagement.

National Controller | EU-Funded Projects at SASPAC

March 1, 2024 - June 30, 2025

Ensure declared expenditures comply with program rules, eligibility periods, and EU/National regulations. Verify audit trails, supporting documents, and issue Certificates of Validity of Expenditures (CVE) within deadlines. Support National and Program Authorities with compliance checks, reporting, and project advisory. Work cross-functionally with technical and communication units to enhance transparency, digital compliance, and visibility.

Content and Social Media Marketer | Startup at Publer

January 1, 2020 - July 1, 2022

Grew paying customers by 1660% while managing 5000+ clients through demos, customer support, and email campaigns. Created SEO-optimized content across blog, help center, and website (400+ WordPress posts). Oversaw the organic & paid performance of social media campaigns on Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube, Telegram, TikTok, and Google My Business. Monitored campaign performance via Google Analytics, and contributed to marketing automation and CRM improvements.

Sales and Marketing Manager at SEGAFREDO ZANETTI

August 1, 2016 - October 1, 2017

Collaborated with marketing, design, and operations teams to launch promotional campaigns and tradeshows. Managed event logistics and supported advertising plans for both new and existing product lines. Built a strong client portfolio and ensured relationship management through personalized communication.

Sales Promoter at HoReCa

June 1, 2014 - June 1, 2017

Promoted international brands like Heineken, Rauch, Amstel, Danone, Philip Morris, and Vodafone by performing sales presentations, and organizing events. Built powerful connections with customers while providing real-time feedback to the management department.

Sales Manager/Sales Representative at Avon

February 1, 2010 - February 1, 2013

Identified potential leads by practicing door-to-door marketing strategy, and analyzed existing and/or potential customers' needs. Shared relevant information and maintained a positive relationship to ensure future sales and references.

Marketing & Growth Specialist at SoftUp Technologies GmbH

September 1, 2025 - Present

Responsible for managing website updates, video production, content creation, and business development support to deliver engaging materials and align communications with company objectives. Overseeing and optimizing advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads while leveraging analytics to track performance and drive data-informed improvements.

Content and Social Media Marketer at Startup Publer

July 1, 2022 - September 23, 2025

Expertise in Pinterest Marketing, Social Media Strategies, SEO Copywriting, and AI Content Creation, delivering SEO-driven and data-backed results through detailed market, trends, and competitor research. Developed and executed comprehensive content and digital marketing strategies tailored to real estate, hospitality, and lifestyle brands. Managed campaign planning and performance analysis, ensuring delivery against KPIs. Led internal content team and freelancers on strategy, design, and reporting.

National Controller at EU-Funded Projects SPA C

June 1, 2025 - September 23, 2025

Ensured declared expenditure complies with program rules, eligibility periods, and EU/National regulations. Verified audit trails, supporting documents, and issued Certificates of Validity of Expenditures (CVE) with deadlines. Supported National and Program Authorities with compliance checks, reporting, and project advisory. Worked cross-functionally with technical and communications units to enhance transparency, digital compliance, and visibility.

Sales and Marketing Manager at Segafredo Zanetti

October 1, 2017 - September 23, 2025

Promoted international brands by performing sales presentations, and organizing events. Built strong client relationships while providing real-time feedback to the management department.

Sales Manager/Sales Representative at Avon

February 1, 2013 - September 23, 2025

Identified potential leads by practicing door-to-door marketing strategies, and analyzed existing and potential customers' needs. Shared relevant information and maintained a positive relationship to ensure future sales and references.

Marketing Coordinator

January 20, 2020 - July 20, 2022

Contributed to 160% growth in paying customers; led Pinterest marketing, SEO copywriting, and UGC content strategies for e-commerce, real estate, hospitality, lifestyle and wellness & travel brands; planned and directed UGC production including travel and lifestyle shoots, on-site event coverage, and creator collaborations to ensure brand consistency and product alignment; provided consultative, high-touch client and brand support and maintained long-term partnerships; managed end-to-end campaign planning, performance analysis, and optimization across e-commerce, organic, paid and creator-led channels.

Freelance Marketing Assistant

January 20, 2013 - Present

Developed and executed SEO-driven digital marketing strategies across e-commerce, real estate, hospitality, lifestyle and wellness & travel brands; led Pinterest marketing, SEO copywriting, and UGC content strategies; planned and directed UGC production; coordinated creator collaborations to ensure brand consistency across on-brand content; provided consultative, high-touch client and brand support and sustained long-term partnerships; managed end-to-end campaign planning, performance analysis, and KPI-driven optimization across e-commerce, organic, paid and creator-led channels.

Sales Representative & Promoter at Avon & HoReCa Albania

June 20, 2010 - July 20, 2016

Carried out community-level outreach; introduced products and services; gathered customer insights; delivered clear, accessible information to customers and built strong relationships.

National Controller & Communication Assistant at SPAC - Interreg Europe & IPA Adrion Programme

March 20, 2024 - June 20, 2025

Verified evidence for audits; issued 70+ certificate programme performance tracking; coordinated with ministries and project partners; supported online presence and EU visibility initiatives; ensured visibility and reporting alignment across IPA Adrion outputs.