Xiang-Xiang Lee is a Taiwanese type and graphic designer based in Paris and Lausanne, working across type design, branding, and visual identity. With an MA in Type Design from ECAL and a background in fashion design, she builds coherent, scalable brand systems that bridge creative direction with strategic thinking. Her international collaborations span Europe, Asia, and the US, focusing on culturally relevant and impactful brand experiences—ranging from typeface development and identity design to art direction and design consulting.…Xiang-Xiang Lee is a Taiwanese type and graphic designer based in Paris and Lausanne, working across type design, branding, and visual identity. With an MA in Type Design from ECAL and a background in fashion design, she builds coherent, scalable brand systems that bridge creative direction with strategic thinking. Her international collaborations span Europe, Asia, and the US, focusing on culturally relevant and impactful brand experiences—ranging from typeface development and identity design to art direction and design consulting.WWWW…