Xiang-Xiang Lee

Available to hire

Xiang-Xiang Lee is a Taiwanese type and graphic designer based in Paris and Lausanne, working across type design, branding, and visual identity.

About

Xiang-Xiang Lee is a Taiwanese type and graphic designer based in Paris and Lausanne, working across type design, branding, and visual identity. With an MA in Type Design from ECAL and a background in fashion design, she builds coherent, scalable brand systems that bridge creative direction with strategic thinking.

Her international collaborations span Europe, Asia, and the US, focusing on culturally relevant and impactful brand experiences—ranging from typeface development and identity design to art direction and design consulting.

  • 10 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • ChineseFluent
  • FrenchBeginner

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet
  • Other
  • Education

Work experience· 8 roles

Type Director (Freelance) · Hyphen Works, USADec 2025 – Present · 1 yr
Freelance Type DesignerJun 2025 – Present · 1 yr 6 mos
Freelance Graphic DesignerSep 2023 – Aug 2025 · 2 yrs

Worked independently on various projects including branding, logo design, visual identity, website design, type design, poster design, and short film production for international companies such as Tiger Lifting Company, Ajoice Fitness Boutique, ROOTSMEN Company, and others between Taiwan, UK, China, and Belgium.

Freelance Graphic DesignerJan 2022 – Sep 2023 · 1 yr 9 mos
Graphic Designer · Drop Design StudioDec 2021 – Aug 2025 · 3 yrs 9 mos
Senior Designer · Drop Design StudioSep 2016 – Dec 2021 · 5 yrs 4 mos
Fashion Design Assistant · Athena Chuang PTMar 2016 – Aug 2025 · 9 yrs 6 mos
Fashion Design Assistant · Athena ChuangNov 2015 – Mar 2016 · 5 mos

Education

Master in Type Design · École cantonale d’art de Lausanne2023 – 2025
Bachelor in Fashion Design · Shih Chien University2012 – 2016
Master in Type Design · École cantonale d’art de Lausanne (ECAL), CH2023 – 2025
Bachelor in Fashion Design · Shih Chien University, TW2012 – 2016

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