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I am a Creative Project Manager and Content Producer with 6 years of experience turning ideas into high-quality content across campaigns, social channels, and customer touchpoints. I'm experienced in owning video content end to end from concept and filming to editing and final delivery, and I have a strong understanding of what works on social platforms. I’m passionate about performance-driven video that stays true to brand guidelines. Website: _Website not available. Sign in: https://www.twine.net/signup_…I am a Creative Project Manager and Content Producer with 6 years of experience turning ideas into high-quality content across campaigns, social channels, and customer touchpoints. I'm experienced in owning video content end to end from concept and filming to editing and final delivery, and I have a strong understanding of what works on social platforms. I’m passionate about performance-driven video that stays true to brand guidelines. Website: _Website not available. Sign in: https://www.twine.net/signup_

Xiangqi Yang

Creative Producer, Social Media Freelancer

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I am a Creative Project Manager and Content Producer with 6 years of experience turning ideas into high-quality content across campaigns, social channels, and customer touchpoints. I'm experienced in owning video content end to end from concept and filming to editing and final delivery, and I have a strong understanding of what works on social platforms. I’m passionate about performance-driven video that stays true to brand guidelines. Website: _Website not available. Sign in: https://www.twine.net/signup_…I am a Creative Project Manager and Content Producer with 6 years of experience turning ideas into high-quality content across campaigns, social channels, and customer touchpoints. I'm experienced in owning video content end to end from concept and filming to editing and final delivery, and I have a strong understanding of what works on social platforms. I’m passionate about performance-driven video that stays true to brand guidelines. Website: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am a Creative Project Manager and Content Producer with 6 years of experience turning ideas into high-quality content across campaigns, social channels, and customer touchpoints.

I’m experienced in owning video content end to end from concept and filming to editing and final delivery, and I have a strong understanding of what works on social platforms. I’m passionate about performance-driven video that stays true to brand guidelines.

Website: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Digital Marketing Intern (UGC & Performance Content) at Hot and Hot

May 1, 2025 - August 1, 2025

Produced and edited social-first video content for brand and growth channels. Planned, filmed, edited on-trend short videos, achieving 300k+ views across social in three months. Supported AI-integrated content creation workflows, including scripting, editing, and voiceover generation.

Digital Content Freelancer at 525 Agency

April 1, 2019 - May 1, 2021

Produced short-form video content for organic and paid social channels, supporting campaign rollouts across channels for lifestyle and customer brands. Filmed and edited branded video content, translating ideas into strong visual stories aligned with brands. Managed influencer collaborations, coordinating video deliverables, approvals, and on-brand execution. Developed content calendars and reported campaign insights to optimise creative performance.

Senior Creative Project Manager / Producer at Visual China Group

September 1, 2021 - January 1, 2024

Led and oversaw end-to-end production of video and photo campaigns for global brands, from concept development, production, post-production and final delivery. Oversaw multi-channel content production across digital, social, CGI and branded campaigns. Collaborated closely with creative, marketing, and client teams to ensure content aligned with strategy. Managed schedules, budgets, logistics, and production workflows across multiple stakeholders. Ensured consistent quality, storytelling, and brand alignment across all visual outputs.

Creative Project Manager / Producer at Park Studio

April 1, 2019 - May 1, 2021

Led campaign production for lifestyle and fashion brands, managing video shoots from concept to final edit. Coordinated filming on location and in studio, overseeing crews, talent, lighting and set-ups. Maintained strong attention to visual composition, framing and on-set execution. Delivered projects on time and on budget in a fast-paced creative environment.

Intern at Harper’s Bazaar China

July 1, 2018 - March 1, 2019

Supported editorial and branded video and photo shoots. Assisted with casting, scheduling, production logistics, and on-set coordination. Helped ensure creative ideas were executed smoothly from brief to delivery.