Ximena Apel

Coordinated events, brand activations, shoots and productions in hotels and premium venues. Managed projects for Nike, FC Barcelona, Aceites de Oliva de España, Rituals, Affinity and Randstad. Organized end-to-end productions and events, coordinating logistics, teams, suppliers and budgets. Planned simultaneous operations in up to 10 cities in a single day. Led digital, social media, paid media and influencer campaigns with budgets over €100K. Built and nurtured key client relationships, turning one-off projects into long-term partnerships. Led the agency’s social media strategy and launched its first paid media campaigns. Managed PR and digital marketing projects for B2B/B2C clients (Bolt, GameHouse, Holded, Entravisión). Designed and executed content for website and social channels with communities of 500K+ followers. Coordinated international brand launches in Spain, integrating press, digital and influencer actions.

Developed brand and communication strategies for lifestyle, food and tourism entrepreneurs and SMEs. Delivered end-to-end consulting on positioning, key messages and content planning. Planned and executed digital and influencer campaigns, driving +20% sales growth for key clients. Created content for social media, email marketing and product launches aligned with each brand.

Led the communication and PR activities, supporting the top official and institutional relations, coordinating events and digital presence.