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Hi, I’m Ximena Peinado, a writer, editor and marketing specialist with experience across publishing, media and education. I’m passionate about language, culture and literature, and I bring strong research skills, attention to detail and a collaborative, curious approach to every project. I’m Spanish and Mexican, based in Barcelona, flexible and creative, with a track record of crafting engaging content, developing campaigns, and supporting authors and publishers from concept to execution.…Hi, I’m Ximena Peinado, a writer, editor and marketing specialist with experience across publishing, media and education. I’m passionate about language, culture and literature, and I bring strong research skills, attention to detail and a collaborative, curious approach to every project. I’m Spanish and Mexican, based in Barcelona, flexible and creative, with a track record of crafting engaging content, developing campaigns, and supporting authors and publishers from concept to execution.

Ximena Peinado

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Hi, I’m Ximena Peinado, a writer, editor and marketing specialist with experience across publishing, media and education. I’m passionate about language, culture and literature, and I bring strong research skills, attention to detail and a collaborative, curious approach to every project. I’m Spanish and Mexican, based in Barcelona, flexible and creative, with a track record of crafting engaging content, developing campaigns, and supporting authors and publishers from concept to execution.…Hi, I’m Ximena Peinado, a writer, editor and marketing specialist with experience across publishing, media and education. I’m passionate about language, culture and literature, and I bring strong research skills, attention to detail and a collaborative, curious approach to every project. I’m Spanish and Mexican, based in Barcelona, flexible and creative, with a track record of crafting engaging content, developing campaigns, and supporting authors and publishers from concept to execution.

Available to hire

Hi, I’m Ximena Peinado, a writer, editor and marketing specialist with experience across publishing, media and education. I’m passionate about language, culture and literature, and I bring strong research skills, attention to detail and a collaborative, curious approach to every project.

I’m Spanish and Mexican, based in Barcelona, flexible and creative, with a track record of crafting engaging content, developing campaigns, and supporting authors and publishers from concept to execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Russian

Beginner

French

Advanced

Catalan; Valencian

Beginner

German

Advanced

Work Experience

Digital and Analytical Marketing Intern at Penguin Random House, Barcelona

April 1, 2025 - October 29, 2025

Write approx. monthly recommendation articles for the official website; design and schedule 2–8 monthly ads for Meta and Google Ads; create advertising copy and campaign tagging; build and manage audiences in Meta and Google; support lead generation campaigns; coordinate monthly book giveaways; design banners and sliders for the website and newsletters; develop thematic landing pages; analyse KPIs to optimise strategies; propose online/offline campaigns to boost backlist and new releases.

Publisher Relations Officer at Education Services Australia

October 1, 2024 - October 1, 2024

Liaised with approx. 120 publishers to expand SCIS catalogue used by ~80% of Australian and 2% of New Zealand school libraries; re-established relationships with over 20 publishers and built partnerships with ~30 worldwide; collaborated with the Marketing Specialist on creative ideas for monthly book giveaways on social media; proofread and edited an article for Connections magazine distributed to 9,500 schools.

Bookseller at Readings

October 1, 2024 - October 1, 2024

Provided tailored customer service and book recommendations; managed book sales, stock and merchandising; assisted with literary event promotion and organisation.

Acquisitions Editor at Grattan Street Press

July 31, 2024 - July 31, 2024

Reviewed unsolicited manuscripts and produced reader and structural reports for promising proposals; organised the Pitch to the Press event with the marketing team to secure potential new publications; copy-edited the short story collection Glutt.

Editorial Assistant at Affirm Press

September 30, 2023 - September 30, 2023

Proofread and edited four adult non-fiction titles and three illustrated children’s books; typeset a chapter of a novel and contributed to the 2023–24 catalogue; drafted a press release for distribution in magazines and media; managed unsolicited manuscripts and checked sales figures in Nielsen Bookscan; reviewed the 2023–24 production schedule for accuracy.

Freelance Editorial Assistant at Aliosventos Ediciones

June 30, 2022 - June 30, 2022

Proofread six fiction and non-fiction manuscripts in Spanish and English; translated author interviews (EN–ES); oversaw distribution of the publisher’s catalogue across online platforms; ensured metadata accuracy; produced five videos for social media and YouTube to boost sales and brand awareness.

Content Marketing Specialist at Thomson Reuters

June 30, 2022 - June 30, 2022

Produced English and Spanish content for US law firms as part of a team of legal writers; wrote 600+ high-quality blog articles; drafted 200+ video scripts, several landing pages, and 200+ Facebook ad copies; served as lead proofreader for Spanish-language content on Findlaw; reviewed landing pages for quality.

Communications Coordinator & Content Creator at Dopor to Abogados

March 31, 2021 - March 31, 2021

Led Communications department (designer + community manager); produced ~50 financial/legal blogs, 100+ social media posts, and 10+ Facebook/Instagram ads; increased SEO and designed Google Ads strategies based on Analytics insights; translated legal/technical documents into English and French; edited internal legal documents for quality control.

Journalist (Internship) at El Financiero-Bloomberg

October 31, 2019 - October 31, 2019

Wrote ~25 news articles; edited and proofread fellow journalists’ work; coordinated monthly cultural agenda and reported on artistic events in Mexico City; conducted 10+ interviews with artists, entrepreneurs and organizations.