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Digital media leader with 12+ years of experience in media agency delivering data-driven, full-funnel media strategies for global brands. Skilled in managing multi-market, multi-stakeholder environments with agility, spanning programmatic, search, social, and video ecosystems. Experienced media platform including: SEM Google Ads, Yahoo Ads, Meta ads (Facebook& Instagram), YouTube, PMAX, TikTok, X, LINE ads. Currently leading digital strategy and operational excellence for a major global automobile group. Owning its digital media planning and reporting.…Digital media leader with 12+ years of experience in media agency delivering data-driven, full-funnel media strategies for global brands. Skilled in managing multi-market, multi-stakeholder environments with agility, spanning programmatic, search, social, and video ecosystems. Experienced media platform including: SEM Google Ads, Yahoo Ads, Meta ads (Facebook& Instagram), YouTube, PMAX, TikTok, X, LINE ads. Currently leading digital strategy and operational excellence for a major global automobile group. Owning its digital media planning and reporting.

Xin miao

Digital Marketer, Marketing Analyst, Performance Marketer, +2

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Digital media leader with 12+ years of experience in media agency delivering data-driven, full-funnel media strategies for global brands. Skilled in managing multi-market, multi-stakeholder environments with agility, spanning programmatic, search, social, and video ecosystems. Experienced media platform including: SEM Google Ads, Yahoo Ads, Meta ads (Facebook& Instagram), YouTube, PMAX, TikTok, X, LINE ads. Currently leading digital strategy and operational excellence for a major global automobile group. Owning its digital media planning and reporting.…Digital media leader with 12+ years of experience in media agency delivering data-driven, full-funnel media strategies for global brands. Skilled in managing multi-market, multi-stakeholder environments with agility, spanning programmatic, search, social, and video ecosystems. Experienced media platform including: SEM Google Ads, Yahoo Ads, Meta ads (Facebook& Instagram), YouTube, PMAX, TikTok, X, LINE ads. Currently leading digital strategy and operational excellence for a major global automobile group. Owning its digital media planning and reporting.

Available to hire

Digital media leader with 12+ years of experience in media agency delivering data-driven, full-funnel media strategies for global brands. Skilled in managing multi-market, multi-stakeholder environments with agility, spanning programmatic, search, social, and video ecosystems. Experienced media platform including: SEM Google Ads, Yahoo Ads, Meta ads (Facebook& Instagram), YouTube, PMAX, TikTok, X, LINE ads.

Currently leading digital strategy and operational excellence for a major global automobile group. Owning its digital media planning and reporting.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Japanese

Advanced

Chinese

Fluent

English

Fluent

Work Experience

Associate Digital Director at Publicis Media Japan

July 1, 2023 - Present

Lead digital strategy for global clients including Crocs, Wella, Brown-Forman, Cisco, Rolex, and Pfizer; currently works as Stellantis digital lead. Develop integrated full-funnel media strategies across programmatic, search, social, and video aligned to global and local business goals. Own annual planning and QBRs, delivering strategic insights and optimization roadmaps. Apply third-party verification and measurement frameworks (DoubleVerify, IAS, MOAT) to improve media quality, brand safety, and performance accountability. Oversee quality control of media plans and performance reporting to ensure accuracy, clarity, and actionable recommendations. Manage and mentor a team of 8 media planners (including 2 new graduates), including career growth planning, coaching on client communication and stakeholder management, and drive cross-functional collaboration across account, strategy, creative, and social teams for unified media and content approaches.

Digital Manager at WPP Media / essenceMediaCom Japan

July 1, 2018 - July 1, 2023

Led cross-channel digital media planning across programmatic, social, search, CTV, and DOOH for clients including major food delivery app, furniture, and airline clients. Managed performance-driven campaigns focused on acquisition and ROI optimization. Delivered insight-driven reporting to improve campaign effectiveness and worked with global and local stakeholders to align strategies with market objectives.

Account Planner at Hakuhodo D.A. Consortium Holdings Inc.

September 1, 2015 - July 1, 2018

Built SEM and social media plans for global inbound clients and managed day-to-day campaign execution. Produced reports translating performance data into clear, actionable insights. Assisted the global team with new hires’ training program and led training for 3 candidates covering media basics and workflow/relationship fundamentals.