I'm a UI/UX designer dedicated to crafting intuitive and user-centric digital experiences that balance aesthetics with usability. I translate ideas into high-fidelity prototypes using Figma and Adobe XD, and I'm known for innovative problem-solving and clear communication. I thrive in dynamic, collaborative environments, delivering results across mobile and web platforms. I enjoy rapid prototyping, user research, and building scalable design systems, partnering with cross-functional teams to improve usability and user journeys.…

Wong Xin Yi

I'm a UI/UX designer dedicated to crafting intuitive and user-centric digital experiences that balance aesthetics with usability. I translate ideas into high-fidelity prototypes using Figma and Adobe XD, and I'm known for innovative problem-solving and clear communication. I thrive in dynamic, collaborative environments, delivering results across mobile and web platforms. I enjoy rapid prototyping, user research, and building scalable design systems, partnering with cross-functional teams to improve usability and user journeys.…

Available to hire

I’m a UI/UX designer dedicated to crafting intuitive and user-centric digital experiences that balance aesthetics with usability. I translate ideas into high-fidelity prototypes using Figma and Adobe XD, and I’m known for innovative problem-solving and clear communication.

I thrive in dynamic, collaborative environments, delivering results across mobile and web platforms. I enjoy rapid prototyping, user research, and building scalable design systems, partnering with cross-functional teams to improve usability and user journeys.

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Language

Chinese
Fluent
English
Advanced
Malay
Advanced

Work Experience

UI/UX Designer at iFAST Global Hub AI Sdn. Bhd.
June 1, 2025 - September 23, 2025
Revamped iFAST Global Markets (iGM) and iFAST Global Prestige (iGP) websites, increasing conversion rate by 18% through continuous A/B testing and targeted UI enhancements. Conducted user research and applied user-centered design principles through rapid prototyping and iterative testing, leading to a 20% improvement in user task completion rate. Managed end-to-end design projects independently, from user research, wireframing, prototyping to developer handoff. Contributed to over 5 collaborative design projects, partnering with designers and developers to improve usability and enhance user journeys across mobile and web platforms. Established and maintained a scalable design system library, streamlining the design workflow and ensuring visual and functional consistency across platforms. Collaborated cross-functionally with IT developers and business stakeholders in an Agile framework, accelerating development timelines by 15% through clear documentation and proactive engagement. Mento
Content Creator at Self-Employed (Freelance)
September 1, 2022 - September 23, 2025
Provided content creation and marketing support across F&B, retail, and lifestyle sectors. Generated 200+ qualified leads, increased online orders by 25%, and achieved 100% engagement targets for a product launch. Developed social media strategies tailored to client goals, boosting brand visibility and engagement. Produced and edited engaging visuals, infographics, and short-form videos for Facebook, Instagram, and TikTok. Collaborated with clients to refine messaging and ensure brand consistency across campaigns.
Social Media Marketing Intern at ERA Real Estate Sdn. Bhd.
March 1, 2022 - September 23, 2025
Created engaging social media content across Facebook and Instagram, resulting in a 33.8% increase in reach, over 150% growth in followers, and 80% boost in engagement within 6 months. Designed and edited promotional visuals and videos, achieving a record 2.8k click-through rate. Implemented posting schedule and hashtag strategies, improving audience retention and growth. Conceptualized, designed, and produced marketing collaterals for print and digital platforms, including posters, billboards, and flyers. Proposed and implemented new website features to boost brand awareness and user engagement. Coordinated and promoted agent training and networking events, strengthening engagement and brand presence.
UI/UX Designer at iFAST Global Hub AI Sdn. Bhd.
June 1, 2025 - October 23, 2025
Revamped iFAST Global Markets (iGM) and iFAST Global Prestige (iGP) websites, increasing conversion rate by 18% through continuous A/B testing and targeted UI enhancements. Conducted user research and applied user-centered design principles through rapid prototyping and iterative testing, leading to a 20% improvement in user task completion rate. Managed end-to-end design projects from research to wireframing, prototyping, and developer handoff. Contributed to 5+ collaborative design projects with designers and developers to improve usability and user journeys across mobile and web platforms. Established and maintained a scalable design system library to streamline workflow and ensure visual and functional consistency across platforms. Collaborated cross-functionally with IT developers and business stakeholders in an Agile framework, accelerating development timelines by 15% through clear documentation and proactive engagement. Mentored a UI/UX intern to ensure timely, high-quality del
Content Creator at Self-employed / Freelance
September 1, 2022 - October 23, 2025
Provided content creation and marketing support across F&B, retail, and lifestyle sectors. Generated 200+ qualified leads, increased online orders by 25%, and achieved 100% engagement targets for a product launch. Developed social media strategies tailored to client goals, boosting brand visibility and engagement. Produced and edited engaging visuals, infographics, and short-form videos for Facebook, Instagram, and TikTok. Collaborated with clients to refine messaging and ensure brand consistency across campaigns.
Social Media Marketing Intern at ERA Real Estate Sdn. Bhd.
March 1, 2022 - October 23, 2025
Created engaging social media content across Facebook and Instagram, resulting in a 33.8% increase in reach, over 150% growth in followers, and an 80% boost in engagement within 6 months. Designed and edited promotional visuals and videos, achieving a record 2.8k click-through rate. Implemented posting schedules and hashtag strategies, improving audience retention and growth. Conceptualized, designed, and produced marketing collateral for print and digital platforms, including posters, billboards, and flyers. Proposed and implemented new website features to boost brand awareness and user engagement. Coordinated and promoted agent training and networking events, strengthening engagement and brand presence.
UI/UX Designer at iFAST Global Hub AI Sdn. Bhd.
June 1, 2025 - October 23, 2025
Reworked iFAST Global Markets (iGM) and iFAST Global Prestige (iGP) websites, increasing conversion rate by 18% through continuous A/B testing and targeted UI enhancements. Conducted user research and applied user-centered design principles through rapid prototyping and iterative testing, leading to a 20% improvement in user task completion rate. Managed end-to-end design projects from user research to wireframing, prototyping, and developer handoff. Contributed to collaboration on multiple design projects, improving usability across mobile and web platforms. Established and maintained a scalable design system library, streamlining workflow and ensuring visual and functional consistency. Collaborated cross-functionally with IT developers and business stakeholders in an Agile framework, accelerating development timelines by 15%. Mentored a UI/UX intern.
Content Creator at Freelance
September 1, 2022 - October 23, 2025
Provided content creation and marketing support across F&B, retail, and lifestyle sectors. Generated 200+ qualified leads, increased online orders by 25%, and achieved 100% engagement targets for a product launch. Developed social media strategies to boost brand visibility and engagement. Produced and edited visuals, infographics, and short-form videos for Facebook, Instagram, and TikTok. Collaborated with clients to refine messaging and ensure brand consistency across campaigns.
Social Media Marketing Intern at ERA Real Estate Sdn. Bhd.
March 1, 2022 - October 23, 2025
Created engaging social media content across Facebook and Instagram, achieving a 33.8% reach increase, over 150% follower growth, and 80% engagement boost within 6 months. Designed and edited promotional visuals and videos, achieving a 2.8k click-through rate. Implemented posting schedule and hashtag strategies to improve retention and growth. Conceptualized and produced marketing collaterals for print and digital platforms, including posters, billboards, and flyers. Proposed and implemented new website features to boost brand awareness and engagement. Coordinated and promoted agent training and networking events to strengthen brand presence and engagement.

Education

Bachelor of Science in Multimedia at Universiti Utara Malaysia (UUM)
September 1, 2018 - March 1, 2022
Bachelor of Science in Multimedia at Universiti Utara Malaysia (UUM)
September 1, 2018 - March 1, 2022
Bachelor of Science in Multimedia at Universiti Utara Malaysia (UUM)
September 1, 2018 - March 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Real Estate & Construction, Financial Services, Education, Retail