Hi, I'm Xinyi (Ash) Zheng, a versatile project coordinator and designer who loves bringing cross-functional teams together to deliver memorable events, multi-channel campaigns, and engaging digital products. I thrive in fast-paced environments, coordinating artists, vendors, developers, and stakeholders to meet tight deadlines while maintaining top quality. Over the years I’ve led website redesigns, asset management for dozens of performers and vendors, and multi-platform marketing campaigns. I’ve been recognized with Outstanding New Talent (2021), Employee of the Year (2022), and Outstanding Mentor (2023) for my collaborative leadership and hands-on contributions, and I’m excited to apply my blend of creativity and systems thinking to new challenges.

Xinyi (Ash) Zheng

Hi, I'm Xinyi (Ash) Zheng, a versatile project coordinator and designer who loves bringing cross-functional teams together to deliver memorable events, multi-channel campaigns, and engaging digital products. I thrive in fast-paced environments, coordinating artists, vendors, developers, and stakeholders to meet tight deadlines while maintaining top quality. Over the years I’ve led website redesigns, asset management for dozens of performers and vendors, and multi-platform marketing campaigns. I’ve been recognized with Outstanding New Talent (2021), Employee of the Year (2022), and Outstanding Mentor (2023) for my collaborative leadership and hands-on contributions, and I’m excited to apply my blend of creativity and systems thinking to new challenges.

Available to hire

Hi, I’m Xinyi (Ash) Zheng, a versatile project coordinator and designer who loves bringing cross-functional teams together to deliver memorable events, multi-channel campaigns, and engaging digital products. I thrive in fast-paced environments, coordinating artists, vendors, developers, and stakeholders to meet tight deadlines while maintaining top quality.

Over the years I’ve led website redesigns, asset management for dozens of performers and vendors, and multi-platform marketing campaigns. I’ve been recognized with Outstanding New Talent (2021), Employee of the Year (2022), and Outstanding Mentor (2023) for my collaborative leadership and hands-on contributions, and I’m excited to apply my blend of creativity and systems thinking to new challenges.

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Language

English
Advanced
Chinese
Advanced

Work Experience

Artistic Director Assistant at Summerfolk Music & Craft Festival (GBFS)
August 31, 2025 - August 31, 2025
Led professional communications via email and meetings; used Mail Merge for segmented outreach; coordinated artist logistics, contracts, technical requirements, accommodations and meals for 60+ performers; managed operations across six stages to ensure smooth festival execution. Contributed to renovation and redesign of the festival website using WordPress and Elementor, assisting with dynamic schedule development, content migration, user/accessibility testing, and mobile-friendly design; applied SEO optimization to improve visibility for 10,000+ festival attendees. Managed digital assets for 60+ performers and 70+ artisans and vendors; supplied high-resolution media for program books, posters, and social media campaigns using Photoshop and Canva. Optimized internal workflows with Google Workspace; created technical documentation to support processes, reducing planning time by over two weeks and speeding onboarding. Drove social media content; one Instagram reel reached 54.7K views dur
Lead Product Designer (Mobile Games) at Huoyu Technology
June 30, 2024 - June 30, 2024
Designed and launched 10 core gameplay features and 17 user-centric events for Revenge of the Queen by collaborating across gameplay mechanics, narrative writing, art direction, and technical implementation. Iterated features continuously based on user data and community feedback, contributing to peak monthly revenue of ¥40M RMB ($8M CAD). Led agile cross-functional teams for Dreamscape Merge project across design, programming, art, marketing, and operations, managing timelines, assigning tasks, and facilitating collaboration via digital tools to deliver multiple large-scale creative projects on time. Created branded content, promotional footage, and communications, assisting in 5 major marketing campaigns, aligning in-game features to maximize visibility and engagement. Tracked user data and monitored global social media trends, conducting weekly analysis to refine marketing strategies and inform content development. Collaborated with international partners across time zones and cult

Education

Master of Arts: Communication Studies at Wilfrid Laurier University
September 1, 2024 - December 1, 2025
Bachelor of Arts: Intercultural Communication at University of New Mexico
September 1, 2016 - December 1, 2020

Qualifications

Meta - Social Media Marketing Professional Certificate
March 1, 2025 - November 3, 2025
HubSpot - SEO Training Certificate
July 1, 2025 - November 3, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other