Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Brand Designer with over ten years of experience governing visual systems across digital, spatial, and campaign environments. As co-founder of Ioiô Estúdio, I have led brand governance for fintech platforms, global brands, and large-scale event experiences. I build the rules that allow brands to scale consistently without the designer present, and execute the work that proves those rules are worth following. I am passionate about creating scalable visual systems that empower teams to work without constant design intervention, from strategy to execution, across digital, spatial, and campaign touchpoints.…I am a Brand Designer with over ten years of experience governing visual systems across digital, spatial, and campaign environments. As co-founder of Ioiô Estúdio, I have led brand governance for fintech platforms, global brands, and large-scale event experiences. I build the rules that allow brands to scale consistently without the designer present, and execute the work that proves those rules are worth following. I am passionate about creating scalable visual systems that empower teams to work without constant design intervention, from strategy to execution, across digital, spatial, and campaign touchpoints.

Leonardo Rocha

Brand Designer, Creative Director, Art Director, +2





I am a Brand Designer with over ten years of experience governing visual systems across digital, spatial, and campaign environments. As co-founder of Ioiô Estúdio, I have led brand governance for fintech platforms, global brands, and large-scale event experiences. I build the rules that allow brands to scale consistently without the designer present, and execute the work that proves those rules are worth following. I am passionate about creating scalable visual systems that empower teams to work without constant design intervention, from strategy to execution, across digital, spatial, and campaign touchpoints.…I am a Brand Designer with over ten years of experience governing visual systems across digital, spatial, and campaign environments. As co-founder of Ioiô Estúdio, I have led brand governance for fintech platforms, global brands, and large-scale event experiences. I build the rules that allow brands to scale consistently without the designer present, and execute the work that proves those rules are worth following. I am passionate about creating scalable visual systems that empower teams to work without constant design intervention, from strategy to execution, across digital, spatial, and campaign touchpoints.

Available to hire

I am a Brand Designer with over ten years of experience governing visual systems across digital, spatial, and campaign environments. As co-founder of Ioiô Estúdio, I have led brand governance for fintech platforms, global brands, and large-scale event experiences. I build the rules that allow brands to scale consistently without the designer present, and execute the work that proves those rules are worth following.

I am passionate about creating scalable visual systems that empower teams to work without constant design intervention, from strategy to execution, across digital, spatial, and campaign touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Creative Director & Co-founder at Ioiô Estúdio

March 1, 2017 - Present

Architected data visualization governance system for Somapay, a B2B fintech platform. Established governing rules for chart architecture, color semantics, typography hierarchy, and interaction states across light and dark modes. Designed complete spatial brand system for Giga+ Empresas at Abrint Global Congress 2025, the largest ISP event in Latin America. Scope covered stand architecture, illuminated totems, large-format print, motion screens, merchandise, apparel, and interactive digital surfaces. Executed campaign key visual for DHL Express Brasil within one of the world's most codified global brand systems. Delivered from brief to in-store installation in two weeks across three file formats and two physical surfaces. Governed brand architecture for Diretório Digital, a govtech platform spanning nine products. Implemented token logic, logo matrix, and component behavior system designed to scale across multiple sub-entities.

Art Director at SG Propag

July 1, 2018 - May 1, 2019

Managed visual communication across a rotating portfolio of clients in multiple market segments. Responsible for digital campaigns across social media, email, and paid channels. Created motion and static content for feed, stories, and display.

Designer at Diretório Digital

December 1, 2015 - February 1, 2017

Visual identity, social media, editorial design, print materials, and site maintenance for a govtech platform.