Xuanhuy1310

Planned and built landing pages and supporting materials for advertising campaigns and partner case studies. Drove advertising sales by prospecting and acquiring domestic and international clients in import–export and international cooperation sectors. Managed the full advertising contract lifecycle (proposal, pricing, negotiation, execution, and acceptance). Built relationships with foreign embassies and international trade associations in Vietnam to develop co-branded content and partnership opportunities. Supported senior leadership in meetings and negotiations with domestic and international partners. Prepared cost estimates and issued financial quotations for external partners.

Ran a TikTok KOL campaign with 100+ creators, generating 1.5M views within one month. Managed end-to-end KOL bookings: evaluating creators, setting content briefs, negotiating fees and performance targets, and handling acceptance and final settlement. Grew social reach by 30% across Facebook and TikTok by planning integrated campaigns across social platforms and Vietnamese TV (VTV), and coordinating with agencies and TV stations on provincial shoots. Assisted senior leadership in meetings and negotiations with pharmaceutical suppliers and People’s Committees at provincial/district/commune levels. Contributed to reward and incentive programs for sub-level distributors and collected customer data to optimize landing-page conversion.

Collaborated with reporters to produce sponsored and advertorial programs. Executed large-scale communication projects for enterprises, ministries, and state agencies. Managed 40 advertising contracts per year across private-sector and state clients, from drafting and negotiation through delivery. Prepared cost estimates and issued financial quotations for external partners.