I’m Yagiz Lale, a growth-focused marketing professional who has managed €2M+ in ad spend across Meta and Google Ads, helping D2C and e-commerce brands scale efficiently. I specialize in scaling brands through full-funnel performance strategies, creative testing, and lifecycle marketing, with hands-on experience across international markets (DACH, SCAN, EMEA, LATAM). I translate data into actionable growth frameworks that deliver sustainable, measurable results. I thrive on cross-functional collaboration to align marketing with business goals and continuously optimize campaigns. My approach combines strategic thinking with hands-on execution, from channel mix and audience segmentation to testing roadmaps and creative experimentation, driving tangible improvements in CAC, CTR, and ROAS.…I’m Yagiz Lale, a growth-focused marketing professional who has managed €2M+ in ad spend across Meta and Google Ads, helping D2C and e-commerce brands scale efficiently. I specialize in scaling brands through full-funnel performance strategies, creative testing, and lifecycle marketing, with hands-on experience across international markets (DACH, SCAN, EMEA, LATAM). I translate data into actionable growth frameworks that deliver sustainable, measurable results. I thrive on cross-functional collaboration to align marketing with business goals and continuously optimize campaigns. My approach combines strategic thinking with hands-on execution, from channel mix and audience segmentation to testing roadmaps and creative experimentation, driving tangible improvements in CAC, CTR, and ROAS.WWWW…